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Marketing: real people, real decisions

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Bibliographische Detailangaben
Format:	Buch
Sprache:	English
Veröffentlicht:	Harlow ; Munich [u.a.] Prentice Hall Financial Times 2009
Ausgabe:	1. European ed., 1. publ.
Schlagworte:	Marketing > Vocational guidance Marketing Einführung Lehrbuch
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	XXVI, 589 S. zahlr. Ill., graph. Darst.
ISBN:	9780273708803

Internformat

MARC


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Datensatz im Suchindex

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adam_text	MARKETING / SOLOMON, MICHAEL R. : 2009 TABLE OF CONTENTS / INHALTSVERZEICHNIS WHAT IS MARKETING? STRATEGY AND ENVIRONMENT MARKETING RESEARCH CONSUMER BEHAVIOUR BUSINESS-TO-BUSINESS MARKETING SEGMENTATION, TARGETING, POSITIONING AND CRM CREATING THE PRODUCT MANAGING THE PRODUCT SERVICES MARKETING PRICING THE PRODUCT INTEGRATED MARKETING COMMUNICATIONS ADVERTISING, PR AND SALES RETAIL AND DISTRIBUTION. DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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indexdate	2024-07-09T21:40:05Z
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isbn	9780273708803
language	English
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spelling	Marketing real people, real decisions Solomon ... 1. European ed., 1. publ. Harlow ; Munich [u.a.] Prentice Hall Financial Times 2009 XXVI, 589 S. zahlr. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Vocational guidance Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content 2\p (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s DE-604 Solomon, Michael R. 1956- Sonstige (DE-588)129227684 oth LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017600528&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
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subject_GND	(DE-588)4037589-4 (DE-588)4151278-9 (DE-588)4123623-3
title	Marketing real people, real decisions
title_auth	Marketing real people, real decisions
title_exact_search	Marketing real people, real decisions
title_full	Marketing real people, real decisions Solomon ...
title_fullStr	Marketing real people, real decisions Solomon ...
title_full_unstemmed	Marketing real people, real decisions Solomon ...
title_short	Marketing
title_sort	marketing real people real decisions
title_sub	real people, real decisions
topic	Marketing Vocational guidance Marketing (DE-588)4037589-4 gnd
topic_facet	Marketing Vocational guidance Marketing Einführung Lehrbuch
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017600528&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT solomonmichaelr marketingrealpeoplerealdecisions

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MARC

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