Merchandising of fashion products:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, N.J.
Pearson Education
2010
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XIV, 657 S. Ill., graph. Darst. |
| ISBN: | 9780131731257 0131731254 |
Internformat
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| 100 | 1 | |a Kincade, Doris H. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Merchandising of fashion products |c Doris H. Kincade ; Fay Y. Gibson |
| 264 | 1 | |a Upper Saddle River, N.J. |b Pearson Education |c 2010 | |
| 300 | |a XIV, 657 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Fashion merchandising | |
| 700 | 1 | |a Gibson, Fay Y. |e Sonstige |4 oth | |
| 856 | 4 | 2 | |m Digitalisierung UB Bamberg |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017554906&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-017554906 | ||
Datensatz im Suchindex
| _version_ | 1804139116392087552 |
|---|---|
| adam_text | Contents
Preface
ix
SECTION
I
AN
INTEGRATED AND CUSTOMER-CENTERED APPROACH
TO MERCHANDISING IN THE FTAR COMPLEX
1
Chapter
1
Merchandising Defined within the FTAR Complex
5
Objectives
5
Introduction
6
FTAR Supply Chain Members
7
Brief History of the FTAR Industry and Its Changing
Business Orientation
12
Uniqueness of Textile Products
17
Organizational Structure of FTAR Companies
20
Overview of Merchandising Activities
23
•
Summary
39 ·
Key Terms
40 ·
Job Titles
41
•
Review Questions
41 ·
References
42
Chapter
2
Strategic Planning
43
Objectives
43
Introduction
44
History of Strategic Planning
44
Strategic Planning Process
49
Profit and Loss Statements
60
Budgets
63
Market Plan
64
Merchandising Plans
73
•
Summary
73 ·
Key Terms
74 ·
Review Questions
74
•
References
75
SECTION II THE TOTAL PRODUCT: PRODUCT DEMAND, PRICING
STRATEGIES, AND CHANNELS OF DISTRIBUTION
77
Chapter
3
Product
81
Objectives
81
Introduction
81
Types of Merchandise
82
iv Contents
Style
Structure
84
Product
Categories
86
Product Sizes
98
Industry Zones
103
Product Life Cycle as Related to Sale of Fashion Products 111
Fashion, Season, and Trend Modifiers to Product Classifications
113
•
Summary
118 ·
Key Terms
118 ·
Review Questions
119
•
References
120
Chapter
4
Price
121
Objectives
121
Introduction
122
Pricing Terminology
122
Product Value
124
Perceptions of Price
128
Pricing
131
Specific Pricing Strategies
133
Action Plans or Pricing Policies for Pricing Strategies
144
Markdowns
148
Other Price Adjustments
153
•
Summary
154 ·
Key Terms
154 ·
Review Questions
155
•
References
155
Chapter
5
Positioning
157
Objectives
157
Introduction
157
Definition of Positioning
158
Cues
159
Image
161
Brand Strategy
164
Types of Brands
170
Groups of Brands
182
•
Summary
182 ·
Key Terms
184 ·
Review Questions
184
•
References
184
Chapter
6
Placement
187
Objectives
187
Introduction
187
Levels of Distribution
189
Channels of Distribution
189
Overview of Retail Categories, Retail Types, and Store Formats
190
Traditional Store-Based Retail Types
193
Nonstore Retail Types
212
•
Summary
216 ·
Key Terms
216 ·
Review Questions
217
•
References
217
Contents
SECTION
III TRACKING TRENDS TO FORECAST FASHION CHANGE,
ITS MOVEMENT AND DIRECTION
219
Chapter
7
Market Research
223
Objectives
223
Introduction
223
Market Research Process
224
Types of Research
226
Types of Data
228
Sources of Data
230
Methods for Conducting Merchandising-Related
Research
239
Handling Fashion-Related Data
242
Value of the Data
243
Quality of the Data
243
Data and Technology
247
Ownership and Management of Data in a Consumer-Centric
Partnership
248
Use of the Data
249
Evaluation of Vendors
251
•
Summary
253 ·
Key Terms
253 ·
Review Questions
254
•
References
254
Chapter
8
Scanning of the Environments
255
Objectives
255
Introduction
255
Cultural Environmental Scan
258
Natural Resources Environmental Scan
264
Technological Environmental Scan
273
Business Environmental Scan (Macro-Market Scan)
282
FTAR Industry Environmental Scan
285
Competitive Product Analysis
289
•
Summary
292 ·
Key Terms
292 ·
Review Questions
293
•
References
293
Chapter
9
People
295
Objectives
295
Introduction
295
Demographics: Generational Divisions
296
Ethnicity
322
Geographies
327
Psychographics and Lifestyle Segmentations
329
Behavioristics
332
•
Summary
335 ·
Key Terms
335 ·
Review Questions
335
•
References
336
vi
Contents
Chapter
10
Fashion Forecasting
339
Objectives
339
Introduction
339
Fashion Terminology
343
Forecasting of Fashion Trends
345
Fashion Direction and Movement
345
Fashion Adoption Theories
353
Factors Impacting or Influencing Fashion
359
Forecasting Fashion Trend Elements
369
•
Summary
385 ·
Key Terms
386 ·
Review Questions
386
•
References
386
SECTION IV LINE DEVELOPMENT PROCESS CYCLE
387
Chapter
11
Line Concept Devefopment
391
Objectives
391
Introduction
391
Strategic Planning Outputs Review
393
Calendar Development
401
Market Research and Trend Analysis Activities
405
Creative Developmental Activities
410
Line Plan Summary Development
418
Tools for Development Activities
421
•
Summary
426 ·
Key Terms
426 ·
Review Questions
427
•
References
427
Chapter
12
Line Product Development
429
Objectives
429
Introduction
429
Initiating the Line Product
431
Produet Specifications
438
Fabric Sourcing
453
First Pattern Development
455
Fabric and Color Checks
457
Manufacturability
460
Quick Costing
463
Finał
Costing
465
Line Release
471
Freeze Meeting
474
Preparing the Line for Market
474
•
Summary
476 ·
Key Terms
476 ·
Review Questions
477
•
References
477
Contents
vii
Chapter
13
Line Product Management
479
Objectives
479
Introduction
479
Supply Chain Management
481
Production Sourcing Strategies
483
Selection of the Production Source
491
Selecting the Right Country for the Right Product
500
Sourcing Personnel
503
Evaluating a Source Company: Premanufacturing
505
Production Patterns, Grading, and Markers
507
Managing Product Trueness
511
•
Summary
515 ·
Key Terms
516 ·
Review Questions
516
•
References
517
SECTION V BUYING-SELLING CYCLE
519
Chapter
14
Retail Buyers Prepare for Market
523
Objectives
523
Introduction
524
Financial Planning
524
Buying-Selling Curve
526
Developing Six-Month Merchandise Budgets
530
Technique for Developing Model Stock Merchandise Budgets
546
Product Planning
548
Six Rights of Merchandising
550
•
Summary
560 ·
Key Terms
560 ·
Review Questions
561
•
Reference
561
Chapter
15
Retail Buyers Shop the Market
563
Objectives
563
Introduction
563
Fashion Weeks
564
Geographic Locations of Market Centers
565
Factors to Consider for Shopping the Market
574
Vendor Selection
582
Writing Purchase Orders and Paying Invoices
593
Negotiating with Vendors
597
Vendor Relationships
604
•
Summary
606 ·
Key Terms
606 ·
Review Questions
607
•
References
607
Chapter
16
Retail Buyers Translate Market Findings
609
Objectives
609
Introduction
610
viii Contents
Presenting, Promoting,
Publicizing, and Packaging the
Image
610
Presentation Techniques
612
Creating the Image through Presentation
614
Retail Environment and Retail Image
621
Merchandise Presentation Using the
3X3
Method
627
Coordinating the Marketing Tools of Promotions, Publicity,
and Packaging
634
Promotions
634
Promotional Vehicles
637
Promotions Including Advertising
637
Publicity
642
Packaging
644
•
Summary
648 ·
Key Terms
648 ·
Review Questions
648
•
References
649
Index
651
|
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| dewey-full | 687.068/8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 687 - Clothing and accessories |
| dewey-raw | 687.068/8 |
| dewey-search | 687.068/8 |
| dewey-sort | 3687.068 18 |
| dewey-tens | 680 - Manufacture of products for specific uses |
| discipline | Handwerk und Gewerbe / Verschiedene Technologien Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV035498644 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:38:58Z |
| institution | BVB |
| isbn | 9780131731257 0131731254 |
| language | English |
| lccn | 2008053016 |
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| spelling | Kincade, Doris H. Verfasser aut Merchandising of fashion products Doris H. Kincade ; Fay Y. Gibson Upper Saddle River, N.J. Pearson Education 2010 XIV, 657 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Fashion merchandising Gibson, Fay Y. Sonstige oth Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017554906&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Kincade, Doris H. Merchandising of fashion products Fashion merchandising |
| title | Merchandising of fashion products |
| title_auth | Merchandising of fashion products |
| title_exact_search | Merchandising of fashion products |
| title_full | Merchandising of fashion products Doris H. Kincade ; Fay Y. Gibson |
| title_fullStr | Merchandising of fashion products Doris H. Kincade ; Fay Y. Gibson |
| title_full_unstemmed | Merchandising of fashion products Doris H. Kincade ; Fay Y. Gibson |
| title_short | Merchandising of fashion products |
| title_sort | merchandising of fashion products |
| topic | Fashion merchandising |
| topic_facet | Fashion merchandising |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017554906&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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