The innovation manual: integrated strategies and practical tools for bringing value innovation to the market
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chichester
Wiley
2009
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XII, 316 S. Ill. |
| ISBN: | 9780470724538 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | Titel: The innovation manual
Autor: Midgley, David
Jahr: 2009
CONTENTS
PREFACE xi
1 THE THREE CHALLENGES OF BUSINESS INNOVATION 1
The objectives of the book 1
Addressing the changing nature of innovation 5
The five key tasks 14
How to use the book 19
2 CREATING ADVANTAGE IN THE MINDS OF MANY 21
Introduction 21
The standard model of adoption 22
Alternative models from psychology and sociology 28
The supply of influence 45
Action steps: three steps to create advantage 51
Links to the five key tasks 56
viii CONTENTS
3 CHARTERING INNOVATION WITHIN
THE ORGANIZATION 57
Introduction 57
Innovation is a programme, not an event 59
Setting the direction of the innovation programme 61
Cooper s Stage-Gate™ method 72
Setting up the project and defining its objective 86
Action steps: clarity of direction, flexibility of organization 93
Links to other tasks 96
Toolkit for Chapter 3 97
4 SELECTING, PREPARING AND SUPPORTING THE
RIGHT TEAM 105
Introduction 105
How to organize teams for major innovation 107
Organizational principles for innovation teams 119
Seven practical steps to develop teamwork 129
Action steps: invest in the team 135
Links to other tasks 138
Toolkit for Chapter 4 139
5 CO-CREATING THE INNOVATION WITH CUSTOMERS 143
Introduction 143
When you should seek customer involvement 144
Which customers should be involved in co-creation? 150
How to involve customers in co-creation 153
Action steps: involving the right customers at the right time
and with the right method 176
Links to other tasks 180
Toolkit for Chapter 5 181
6 CHANGING THE ORGANIZATION TO DELIVER
THE INNOVATION 191
Introduction 191
Principles of change management 192
CONTENTS ix
Comparing change management and breakthrough innovation 199
Action steps: organizational principles for innovation management 215
Links to other tasks 222
Toolkit for Chapter 6 223
7 BUILDING THE MARKET FOR THE INNOVATION 229
Introduction 229
Before launch 232
Engaging the innovators 241
Gaining momentum and reaching out to the mainstream 252
Action steps: rethinking business planning, developing managers
for the next stage 256
Links to other tasks 262
Toolkit for Chapter 7 263
8 PUTTING IT ALL TOGETHER 269
Introduction 269
Towards better practice 270
Flexibility in various circumstances 280
Final reflections 287
GLOSSARY 289
NOTES 293
INDEX 309
|
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| spelling | Midgley, David Verfasser aut The innovation manual integrated strategies and practical tools for bringing value innovation to the market David Midgley Chichester Wiley 2009 XII, 316 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Technological innovations Management Methode (DE-588)4038971-6 gnd rswk-swf Innovationsmanagement (DE-588)4161817-8 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Innovationsmanagement (DE-588)4161817-8 s Methode (DE-588)4038971-6 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017543747&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Midgley, David The innovation manual integrated strategies and practical tools for bringing value innovation to the market Technological innovations Management Methode (DE-588)4038971-6 gnd Innovationsmanagement (DE-588)4161817-8 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4038971-6 (DE-588)4161817-8 (DE-588)4061963-1 |
| title | The innovation manual integrated strategies and practical tools for bringing value innovation to the market |
| title_auth | The innovation manual integrated strategies and practical tools for bringing value innovation to the market |
| title_exact_search | The innovation manual integrated strategies and practical tools for bringing value innovation to the market |
| title_full | The innovation manual integrated strategies and practical tools for bringing value innovation to the market David Midgley |
| title_fullStr | The innovation manual integrated strategies and practical tools for bringing value innovation to the market David Midgley |
| title_full_unstemmed | The innovation manual integrated strategies and practical tools for bringing value innovation to the market David Midgley |
| title_short | The innovation manual |
| title_sort | the innovation manual integrated strategies and practical tools for bringing value innovation to the market |
| title_sub | integrated strategies and practical tools for bringing value innovation to the market |
| topic | Technological innovations Management Methode (DE-588)4038971-6 gnd Innovationsmanagement (DE-588)4161817-8 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Technological innovations Management Methode Innovationsmanagement Unternehmen |
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