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Bibliographic Details
Main Author:	Jefkins, Frank (Author)
Format:	Book
Language:	English
Published:	Harlow u.a. Financial Times Prentice Hall 2000
Edition:	4. ed.
Series:	Frameworks
Subjects:	Marketing Reclame Advertising Werbung
Item Description:	Includes bibliographical references (p. 368-269) and index
Physical Description:	XXI, 394 S. Ill. 24 cm

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MARC


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245	1	0	\|a Advertising \|c Frank Jefkins ; revised and edited by Daniel Yadin
250			\|a 4. ed.
264		1	\|a Harlow u.a. \|b Financial Times Prentice Hall \|c 2000
300			\|a XXI, 394 S. \|b Ill. \|c 24 cm
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
490	0		\|a Frameworks
500			\|a Includes bibliographical references (p. 368-269) and index
650		7	\|a Marketing \|2 gtt
650		7	\|a Reclame \|2 gtt
650		4	\|a Advertising
650	0	7	\|a Werbung \|0 (DE-588)4065541-6 \|2 gnd \|9 rswk-swf
689	0	0	\|a Werbung \|0 (DE-588)4065541-6 \|D s
689	0		\|5 DE-604
700	1		\|a Yadin, Daniel L. \|e Sonstige \|0 (DE-588)129127655 \|4 oth
999			\|a oai:aleph.bib-bvb.de:BVB01-017542408

Record in the Search Index

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any_adam_object
author	Jefkins, Frank
author_GND	(DE-588)129127655
author_facet	Jefkins, Frank
author_role	aut
author_sort	Jefkins, Frank
author_variant	f j fj
building	Verbundindex
bvnumber	BV035485943
callnumber-first	H - Social Science
callnumber-label	HF5823
callnumber-raw	HF5823
callnumber-search	HF5823
callnumber-sort	HF 45823
callnumber-subject	HF - Commerce
classification_rvk	QP 630
ctrlnum	(OCoLC)41504803 (DE-599)BVBBV035485943
dewey-full	659.1
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	659 - Advertising and public relations
dewey-raw	659.1
dewey-search	659.1
dewey-sort	3659.1
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	4. ed.
format	Book
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id	DE-604.BV035485943
illustrated	Illustrated
indexdate	2024-07-09T21:38:41Z
institution	BVB
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-017542408
oclc_num	41504803
open_access_boolean
owner	DE-Aug4 DE-19 DE-BY-UBM
owner_facet	DE-Aug4 DE-19 DE-BY-UBM
physical	XXI, 394 S. Ill. 24 cm
publishDate	2000
publishDateSearch	2000
publishDateSort	2000
publisher	Financial Times Prentice Hall
record_format	marc
series2	Frameworks
spelling	Jefkins, Frank Verfasser aut Advertising Frank Jefkins ; revised and edited by Daniel Yadin 4. ed. Harlow u.a. Financial Times Prentice Hall 2000 XXI, 394 S. Ill. 24 cm txt rdacontent n rdamedia nc rdacarrier Frameworks Includes bibliographical references (p. 368-269) and index Marketing gtt Reclame gtt Advertising Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 Yadin, Daniel L. Sonstige (DE-588)129127655 oth
spellingShingle	Jefkins, Frank Advertising Marketing gtt Reclame gtt Advertising Werbung (DE-588)4065541-6 gnd
subject_GND	(DE-588)4065541-6
title	Advertising
title_auth	Advertising
title_exact_search	Advertising
title_full	Advertising Frank Jefkins ; revised and edited by Daniel Yadin
title_fullStr	Advertising Frank Jefkins ; revised and edited by Daniel Yadin
title_full_unstemmed	Advertising Frank Jefkins ; revised and edited by Daniel Yadin
title_short	Advertising
title_sort	advertising
topic	Marketing gtt Reclame gtt Advertising Werbung (DE-588)4065541-6 gnd
topic_facet	Marketing Reclame Advertising Werbung
work_keys_str_mv	AT jefkinsfrank advertising AT yadindaniell advertising

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