Advertising:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow u.a.
Financial Times Prentice Hall
2000
|
| Ausgabe: | 4. ed. |
| Schriftenreihe: | Frameworks
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references (p. 368-269) and index |
| Beschreibung: | XXI, 394 S. Ill. 24 cm |
Internformat
MARC
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|---|---|---|---|
| 001 | BV035485943 | ||
| 003 | DE-604 | ||
| 005 | 20090605 | ||
| 007 | t | ||
| 008 | 090513s2000 a||| |||| 00||| eng d | ||
| 015 | |a GB99-X5199 |2 dnb | ||
| 020 | |z 0273634356 |9 0-273-63435-6 | ||
| 020 | |z 9780273634355 |9 978-0-273-63435-5 | ||
| 035 | |a (OCoLC)41504803 | ||
| 035 | |a (DE-599)BVBBV035485943 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-Aug4 |a DE-19 | ||
| 050 | 0 | |a HF5823 | |
| 082 | 0 | |a 659.1 |2 21 | |
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Jefkins, Frank |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advertising |c Frank Jefkins ; revised and edited by Daniel Yadin |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a Harlow u.a. |b Financial Times Prentice Hall |c 2000 | |
| 300 | |a XXI, 394 S. |b Ill. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Frameworks | |
| 500 | |a Includes bibliographical references (p. 368-269) and index | ||
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Reclame |2 gtt | |
| 650 | 4 | |a Advertising | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Yadin, Daniel L. |e Sonstige |0 (DE-588)129127655 |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-017542408 | ||
Datensatz im Suchindex
| _version_ | 1804139098860945408 |
|---|---|
| any_adam_object | |
| author | Jefkins, Frank |
| author_GND | (DE-588)129127655 |
| author_facet | Jefkins, Frank |
| author_role | aut |
| author_sort | Jefkins, Frank |
| author_variant | f j fj |
| building | Verbundindex |
| bvnumber | BV035485943 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)41504803 (DE-599)BVBBV035485943 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
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| id | DE-604.BV035485943 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:38:41Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017542408 |
| oclc_num | 41504803 |
| open_access_boolean | |
| owner | DE-Aug4 DE-19 DE-BY-UBM |
| owner_facet | DE-Aug4 DE-19 DE-BY-UBM |
| physical | XXI, 394 S. Ill. 24 cm |
| publishDate | 2000 |
| publishDateSearch | 2000 |
| publishDateSort | 2000 |
| publisher | Financial Times Prentice Hall |
| record_format | marc |
| series2 | Frameworks |
| spelling | Jefkins, Frank Verfasser aut Advertising Frank Jefkins ; revised and edited by Daniel Yadin 4. ed. Harlow u.a. Financial Times Prentice Hall 2000 XXI, 394 S. Ill. 24 cm txt rdacontent n rdamedia nc rdacarrier Frameworks Includes bibliographical references (p. 368-269) and index Marketing gtt Reclame gtt Advertising Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 Yadin, Daniel L. Sonstige (DE-588)129127655 oth |
| spellingShingle | Jefkins, Frank Advertising Marketing gtt Reclame gtt Advertising Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Advertising |
| title_auth | Advertising |
| title_exact_search | Advertising |
| title_full | Advertising Frank Jefkins ; revised and edited by Daniel Yadin |
| title_fullStr | Advertising Frank Jefkins ; revised and edited by Daniel Yadin |
| title_full_unstemmed | Advertising Frank Jefkins ; revised and edited by Daniel Yadin |
| title_short | Advertising |
| title_sort | advertising |
| topic | Marketing gtt Reclame gtt Advertising Werbung (DE-588)4065541-6 gnd |
| topic_facet | Marketing Reclame Advertising Werbung |
| work_keys_str_mv | AT jefkinsfrank advertising AT yadindaniell advertising |