Holdings: Employer Branding :: THWS Bibkatalog

Employer Branding: moderne Instrumente des Personalmarketings

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Bibliographic Details
Main Author:	Grbavac, Mario (Author)
Format:	Thesis Book
Language:	German
Published:	Hamburg Igel-Verl. 2009
Edition:	1. Aufl.
Subjects:	Personalimage Personalmarketing Hochschulschrift
Online Access:	Inhaltsverzeichnis
Physical Description:	II, 91 S. 210 mm x 148 mm
ISBN:	9783868151909 3868151907

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MARC


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Record in the Search Index

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adam_text	Titel: Employer Branding Autor: Grbavac, Mario Jahr: 2009 Inhaltsverzeichnis 1 Einleitung..................................................................................................................l n Der Kampf um die Talente...............................................................................2 1.2 Fragestellung und Arbeitshypothese................................................................5 2 Theoretische Grundlagen..........................................................................................7 2.1 Person und Organisation aus der Perspektive der Sozioanalyse.......................7 2.2 Organisationsschatten...................................................................................11 3 Schöne neue Arbeitswelt.........................................................................................14 3.1 Paradigmawechsel in der Arbeitswelt............................................................14 3.2 Entgrenzung der Arbeitszeit und Freizeit.......................................................17 3.3 Der Mensch als Intrapreneur in Organisationen..............................................21 4 Der „kreative Arbeitgeber......................................................................................29 4.1 Was ist eine „kreative Organisation?............................................................29 4.2 Identifikation oder Mutation..........................................................................39 4.3 Die Angst der Organisation............................................................................51 5 Fliegen fangen - Personalmarketing........................................................................60 5.1 Employer Branding........................................................................................60 5.2 Die „Coolness-Falle ......................................................................................71 6 Schlussbetrachtung.................................................................................................82 7 Literaturverzeichnis.................................................................................................87 Abbildungsverzeichnis Abbildung i: Rekursive Verbindung zwischen Organisation und Organisationsmitglied.. 8 Abbildung 2: Durchschnittliche Wochenarbeitszeiten 2007............................................18 Abbildung 3: Die beliebtesten Arbeitgeber......................................................................30 Abbildung 4: Ebenen der Kultur nach Schein...................................................................33 Abbildung 5: Erwartungen an einen „idealen Arbeitgeber Teil 1.....................................38 Abbildung 6: Erwartungen an einen „idealen Arbeitgeber Teil II....................................38 Abbildung 7: Aufbau einer Employer Brand....................................................................64 Abbildung 8: Der Mitarbeiter im Mittelpunkt.................................................................66
any_adam_object	1
author	Grbavac, Mario
author_facet	Grbavac, Mario
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ctrlnum	(OCoLC)423764922 (DE-599)DNB993612407
discipline	Wirtschaftswissenschaften
edition	1. Aufl.
format	Thesis Book
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illustrated	Not Illustrated
indexdate	2025-02-20T06:42:57Z
institution	BVB
isbn	9783868151909 3868151907
language	German
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-017540313
oclc_num	423764922
open_access_boolean
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physical	II, 91 S. 210 mm x 148 mm
publishDate	2009
publishDateSearch	2009
publishDateSort	2009
publisher	Igel-Verl.
record_format	marc
spellingShingle	Grbavac, Mario Employer Branding moderne Instrumente des Personalmarketings Personalimage (DE-588)4379851-2 gnd Personalmarketing (DE-588)4260586-6 gnd
subject_GND	(DE-588)4379851-2 (DE-588)4260586-6 (DE-588)4113937-9
title	Employer Branding moderne Instrumente des Personalmarketings
title_auth	Employer Branding moderne Instrumente des Personalmarketings
title_exact_search	Employer Branding moderne Instrumente des Personalmarketings
title_full	Employer Branding moderne Instrumente des Personalmarketings Mario Grbavac
title_fullStr	Employer Branding moderne Instrumente des Personalmarketings Mario Grbavac
title_full_unstemmed	Employer Branding moderne Instrumente des Personalmarketings Mario Grbavac
title_short	Employer Branding
title_sort	employer branding moderne instrumente des personalmarketings
title_sub	moderne Instrumente des Personalmarketings
topic	Personalimage (DE-588)4379851-2 gnd Personalmarketing (DE-588)4260586-6 gnd
topic_facet	Personalimage Personalmarketing Hochschulschrift
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017540313&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT grbavacmario employerbrandingmoderneinstrumentedespersonalmarketings

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Call Number:	1000 QV 578 G785 1000 QV 578 G785st
Copy 1	ausleihbar Available Place a Hold
Copy 2	ausleihbar Available Place a Hold
Copy 3	ausleihbar Available Place a Hold

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