Employer Branding: moderne Instrumente des Personalmarketings
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | German |
| Veröffentlicht: |
Hamburg
Igel-Verl.
2009
|
| Ausgabe: | 1. Aufl. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | II, 91 S. 210 mm x 148 mm |
| ISBN: | 9783868151909 3868151907 |
Internformat
MARC
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| 336 | |b txt |2 rdacontent | ||
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Datensatz im Suchindex
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|---|---|
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| DE-BY-FWS_katkey | 352928 |
| DE-BY-FWS_media_number | 083101098032 083101145507 083101126026 |
| _version_ | 1824553883562672128 |
| adam_text | Titel: Employer Branding
Autor: Grbavac, Mario
Jahr: 2009
Inhaltsverzeichnis
1 Einleitung..................................................................................................................l
n Der Kampf um die Talente...............................................................................2
1.2 Fragestellung und Arbeitshypothese................................................................5
2 Theoretische Grundlagen..........................................................................................7
2.1 Person und Organisation aus der Perspektive der Sozioanalyse.......................7
2.2 Organisationsschatten...................................................................................11
3 Schöne neue Arbeitswelt.........................................................................................14
3.1 Paradigmawechsel in der Arbeitswelt............................................................14
3.2 Entgrenzung der Arbeitszeit und Freizeit.......................................................17
3.3 Der Mensch als Intrapreneur in Organisationen..............................................21
4 Der „kreative Arbeitgeber......................................................................................29
4.1 Was ist eine „kreative Organisation?............................................................29
4.2 Identifikation oder Mutation..........................................................................39
4.3 Die Angst der Organisation............................................................................51
5 Fliegen fangen - Personalmarketing........................................................................60
5.1 Employer Branding........................................................................................60
5.2 Die „Coolness-Falle ......................................................................................71
6 Schlussbetrachtung.................................................................................................82
7 Literaturverzeichnis.................................................................................................87
Abbildungsverzeichnis
Abbildung i: Rekursive Verbindung zwischen Organisation und Organisationsmitglied.. 8
Abbildung 2: Durchschnittliche Wochenarbeitszeiten 2007............................................18
Abbildung 3: Die beliebtesten Arbeitgeber......................................................................30
Abbildung 4: Ebenen der Kultur nach Schein...................................................................33
Abbildung 5: Erwartungen an einen „idealen Arbeitgeber Teil 1.....................................38
Abbildung 6: Erwartungen an einen „idealen Arbeitgeber Teil II....................................38
Abbildung 7: Aufbau einer Employer Brand....................................................................64
Abbildung 8: Der Mitarbeiter im Mittelpunkt.................................................................66
|
| any_adam_object | 1 |
| author | Grbavac, Mario |
| author_facet | Grbavac, Mario |
| author_role | aut |
| author_sort | Grbavac, Mario |
| author_variant | m g mg |
| building | Verbundindex |
| bvnumber | BV035483812 |
| classification_rvk | QV 578 |
| ctrlnum | (OCoLC)423764922 (DE-599)DNB993612407 |
| discipline | Wirtschaftswissenschaften |
| edition | 1. Aufl. |
| format | Thesis Book |
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| genre_facet | Hochschulschrift |
| id | DE-604.BV035483812 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:42:57Z |
| institution | BVB |
| isbn | 9783868151909 3868151907 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017540313 |
| oclc_num | 423764922 |
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| physical | II, 91 S. 210 mm x 148 mm |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Igel-Verl. |
| record_format | marc |
| spellingShingle | Grbavac, Mario Employer Branding moderne Instrumente des Personalmarketings Personalimage (DE-588)4379851-2 gnd Personalmarketing (DE-588)4260586-6 gnd |
| subject_GND | (DE-588)4379851-2 (DE-588)4260586-6 (DE-588)4113937-9 |
| title | Employer Branding moderne Instrumente des Personalmarketings |
| title_auth | Employer Branding moderne Instrumente des Personalmarketings |
| title_exact_search | Employer Branding moderne Instrumente des Personalmarketings |
| title_full | Employer Branding moderne Instrumente des Personalmarketings Mario Grbavac |
| title_fullStr | Employer Branding moderne Instrumente des Personalmarketings Mario Grbavac |
| title_full_unstemmed | Employer Branding moderne Instrumente des Personalmarketings Mario Grbavac |
| title_short | Employer Branding |
| title_sort | employer branding moderne instrumente des personalmarketings |
| title_sub | moderne Instrumente des Personalmarketings |
| topic | Personalimage (DE-588)4379851-2 gnd Personalmarketing (DE-588)4260586-6 gnd |
| topic_facet | Personalimage Personalmarketing Hochschulschrift |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017540313&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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Inhaltsverzeichnis
THWS Würzburg Zentralbibliothek Lesesaal
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1000 QV 578 G785 1000 QV 578 G785st |
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| Exemplar 1 | ausleihbar Verfügbar Bestellen |
| Exemplar 2 | ausleihbar Verfügbar Bestellen |
| Exemplar 3 | ausleihbar Verfügbar Bestellen |