The cult of the customer: create an amazing customer experience that turns satisfied customers into customer evangelists
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
Wiley
2009
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XII, 244 S. Ill. |
| ISBN: | 9780470404829 |
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Datensatz im Suchindex
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| adam_text | Titel: The cult of the customer
Autor: Hyken, Shep
Jahr: 2009
Contents
Read This First ix
Part 1 The Purpose of Your Business
Chapter 1 The Genie and the Ice Cream Shop 3
Chapter 2 Do You Need This Book? 5
Chapter 3 The Three Forces 19
Part 2 The Five Cults
Chapter 4 Uncertainty 31
Chapter 5 Alignment 43
Chapter 6 Experience 53
Chapter 7 Ownership 63
Chapter 8 Amazement 73
VI CONTENTS
Part 3 The Journey to Amazement
Chapter 9 What the Journey Looks Like from
the Inside: The Internal March
to Amazement 89
Chapter 10 What the Journey Looks Like from
the Outside: The External March
to Amazement 105
Chapter 11 Launching the Amazement Revolution 123
Part 4 Amazement in Action
Chapter 12 Little Things: Snapshots of
Organizations and People Who Get
the Little Things Right 143
Chapter 13 Problem Solving and Recovery:
Snapshots of Organizations and People
Who Solve Problems and Recover Well 153
Chapter 14 Opportunity Knocks: Organizations and
People Who Look for Opportunities to
Be Better Than Average 171
Chapter 15 Proactive Service and Follow-Through:
Snapshots of Proactive Organizations
and People in Action 179
Chapter 16 The Art of WOW: Snapshots of
Truly Amazing Organizations
and People 189
Part 5 Creating the Cult of the Customer
Chapter 17 Tools for Success 205
Contents vii
Epilogue 227
Notes 231
Acknowledgments 235
About the Author 237
Index 239
|
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| spelling | Hyken, Shep Verfasser aut The cult of the customer create an amazing customer experience that turns satisfied customers into customer evangelists Shep Hyken Hoboken, N.J. Wiley 2009 XII, 244 S. Ill. txt rdacontent n rdamedia nc rdacarrier Customer services Customer loyalty Customer relations HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017390864&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Hyken, Shep The cult of the customer create an amazing customer experience that turns satisfied customers into customer evangelists Customer services Customer loyalty Customer relations |
| title | The cult of the customer create an amazing customer experience that turns satisfied customers into customer evangelists |
| title_auth | The cult of the customer create an amazing customer experience that turns satisfied customers into customer evangelists |
| title_exact_search | The cult of the customer create an amazing customer experience that turns satisfied customers into customer evangelists |
| title_full | The cult of the customer create an amazing customer experience that turns satisfied customers into customer evangelists Shep Hyken |
| title_fullStr | The cult of the customer create an amazing customer experience that turns satisfied customers into customer evangelists Shep Hyken |
| title_full_unstemmed | The cult of the customer create an amazing customer experience that turns satisfied customers into customer evangelists Shep Hyken |
| title_short | The cult of the customer |
| title_sort | the cult of the customer create an amazing customer experience that turns satisfied customers into customer evangelists |
| title_sub | create an amazing customer experience that turns satisfied customers into customer evangelists |
| topic | Customer services Customer loyalty Customer relations |
| topic_facet | Customer services Customer loyalty Customer relations |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017390864&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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