Mastering fashion marketing:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Palgrave Macmillan
2009
|
| Edition: | 1. publ. |
| Series: | Palgrave master series
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes index. |
| Physical Description: | XVIII, 376 S. graph. Darst. |
| ISBN: | 9781403919021 140391902X |
Staff View
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Record in the Search Index
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| adam_text | Titel: Mastering fashion marketing
Autor: Jackson, Tim
Jahr: 2009
List of tables vi
List of figures viii
Abbreviations x
Acknowledgements xii
Introduction xiv
1 the customer and fashion consumption l
2 marketing research and information for fashion 21
3 fashion marketing segmentation, targeting and positioning (STP) 51
4 marketing mix: the fashion product 86
5 marketing mix: pricing in fashion 124
6 marketing mix: promotion and marketing communications 156
7 marketing mix: place - channels of distribution and service 204
8 branding in fashion and luxury 245
9 new approaches to fashion marketing 272
10 strategic and tactical planning in fashion marketing 289
Glossary 324
References 351
Index 354
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| discipline | Kunstgeschichte Wirtschaftswissenschaften |
| edition | 1. publ. |
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| spelling | Jackson, Tim Verfasser aut Mastering fashion marketing Tim Jackson and David Shaw Fashion marketing 1. publ. New York Palgrave Macmillan 2009 XVIII, 376 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Palgrave master series Includes index. afsætning branding distribution channels fashion customers fashion marketing fashion merchandising markedsføring marketing communication positionering segmentering Fashion merchandising Marketing (DE-588)4037589-4 gnd rswk-swf Bekleidungsindustrie (DE-588)4005382-9 gnd rswk-swf Bekleidungsindustrie (DE-588)4005382-9 s Marketing (DE-588)4037589-4 s DE-604 Shaw, David Verfasser (DE-588)132895005 aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017388037&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Jackson, Tim Shaw, David Mastering fashion marketing afsætning branding distribution channels fashion customers fashion marketing fashion merchandising markedsføring marketing communication positionering segmentering Fashion merchandising Marketing (DE-588)4037589-4 gnd Bekleidungsindustrie (DE-588)4005382-9 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4005382-9 |
| title | Mastering fashion marketing |
| title_alt | Fashion marketing |
| title_auth | Mastering fashion marketing |
| title_exact_search | Mastering fashion marketing |
| title_full | Mastering fashion marketing Tim Jackson and David Shaw |
| title_fullStr | Mastering fashion marketing Tim Jackson and David Shaw |
| title_full_unstemmed | Mastering fashion marketing Tim Jackson and David Shaw |
| title_short | Mastering fashion marketing |
| title_sort | mastering fashion marketing |
| topic | afsætning branding distribution channels fashion customers fashion marketing fashion merchandising markedsføring marketing communication positionering segmentering Fashion merchandising Marketing (DE-588)4037589-4 gnd Bekleidungsindustrie (DE-588)4005382-9 gnd |
| topic_facet | afsætning branding distribution channels fashion customers fashion marketing fashion merchandising markedsføring marketing communication positionering segmentering Fashion merchandising Marketing Bekleidungsindustrie |
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