Mastering fashion marketing:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Palgrave Macmillan
2009
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Palgrave master series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes index. |
| Beschreibung: | XVIII, 376 S. graph. Darst. |
| ISBN: | 9781403919021 140391902X |
Internformat
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| 650 | 4 | |a branding | |
| 650 | 4 | |a distribution channels | |
| 650 | 4 | |a fashion customers | |
| 650 | 4 | |a fashion marketing | |
| 650 | 4 | |a fashion merchandising | |
| 650 | 4 | |a markedsføring | |
| 650 | 4 | |a marketing communication | |
| 650 | 4 | |a positionering | |
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Datensatz im Suchindex
| _version_ | 1804138926253801472 |
|---|---|
| adam_text | Titel: Mastering fashion marketing
Autor: Jackson, Tim
Jahr: 2009
List of tables vi
List of figures viii
Abbreviations x
Acknowledgements xii
Introduction xiv
1 the customer and fashion consumption l
2 marketing research and information for fashion 21
3 fashion marketing segmentation, targeting and positioning (STP) 51
4 marketing mix: the fashion product 86
5 marketing mix: pricing in fashion 124
6 marketing mix: promotion and marketing communications 156
7 marketing mix: place - channels of distribution and service 204
8 branding in fashion and luxury 245
9 new approaches to fashion marketing 272
10 strategic and tactical planning in fashion marketing 289
Glossary 324
References 351
Index 354
|
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| dewey-tens | 740 - Graphic arts and decorative arts |
| discipline | Kunstgeschichte Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| isbn | 9781403919021 140391902X |
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| publishDate | 2009 |
| publishDateSearch | 2009 |
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| spelling | Jackson, Tim Verfasser aut Mastering fashion marketing Tim Jackson and David Shaw Fashion marketing 1. publ. New York Palgrave Macmillan 2009 XVIII, 376 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Palgrave master series Includes index. afsætning branding distribution channels fashion customers fashion marketing fashion merchandising markedsføring marketing communication positionering segmentering Fashion merchandising Marketing (DE-588)4037589-4 gnd rswk-swf Bekleidungsindustrie (DE-588)4005382-9 gnd rswk-swf Bekleidungsindustrie (DE-588)4005382-9 s Marketing (DE-588)4037589-4 s DE-604 Shaw, David Verfasser (DE-588)132895005 aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017388037&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Jackson, Tim Shaw, David Mastering fashion marketing afsætning branding distribution channels fashion customers fashion marketing fashion merchandising markedsføring marketing communication positionering segmentering Fashion merchandising Marketing (DE-588)4037589-4 gnd Bekleidungsindustrie (DE-588)4005382-9 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4005382-9 |
| title | Mastering fashion marketing |
| title_alt | Fashion marketing |
| title_auth | Mastering fashion marketing |
| title_exact_search | Mastering fashion marketing |
| title_full | Mastering fashion marketing Tim Jackson and David Shaw |
| title_fullStr | Mastering fashion marketing Tim Jackson and David Shaw |
| title_full_unstemmed | Mastering fashion marketing Tim Jackson and David Shaw |
| title_short | Mastering fashion marketing |
| title_sort | mastering fashion marketing |
| topic | afsætning branding distribution channels fashion customers fashion marketing fashion merchandising markedsføring marketing communication positionering segmentering Fashion merchandising Marketing (DE-588)4037589-4 gnd Bekleidungsindustrie (DE-588)4005382-9 gnd |
| topic_facet | afsætning branding distribution channels fashion customers fashion marketing fashion merchandising markedsføring marketing communication positionering segmentering Fashion merchandising Marketing Bekleidungsindustrie |
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