Introduction to marketing:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
[Mason, Ohio]
South-Western Cengage Learning
2009
|
| Ausgabe: | 10. ed., internat. student ed. |
| Schlagworte: | |
| Beschreibung: | XXVII, 708 S. Ill., graph. Darst. |
| ISBN: | 9780324599312 0324599315 |
Internformat
MARC
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| 020 | |a 9780324599312 |9 978-0-324-59931-2 | ||
| 020 | |a 0324599315 |9 0-324-59931-5 | ||
| 035 | |a (OCoLC)423341916 | ||
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| 040 | |a DE-604 |b ger |e rakwb | ||
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| 100 | 1 | |a McDaniel, Carl D. |d 1941- |e Verfasser |0 (DE-588)128647450 |4 aut | |
| 245 | 1 | 0 | |a Introduction to marketing |c Carl McDaniel ; Charles W. Lamb ; Joseph F. Hair |
| 250 | |a 10. ed., internat. student ed. | ||
| 264 | 1 | |a [Mason, Ohio] |b South-Western Cengage Learning |c 2009 | |
| 300 | |a XXVII, 708 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Lamb, Charles W. |d 1944- |e Verfasser |0 (DE-588)137931328 |4 aut | |
| 700 | 1 | |a Hair, Joseph F. |d 1944- |e Verfasser |0 (DE-588)135615828 |4 aut | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | McDaniel, Carl D. 1941- Lamb, Charles W. 1944- Hair, Joseph F. 1944- |
| author_GND | (DE-588)128647450 (DE-588)137931328 (DE-588)135615828 |
| author_facet | McDaniel, Carl D. 1941- Lamb, Charles W. 1944- Hair, Joseph F. 1944- |
| author_role | aut aut aut |
| author_sort | McDaniel, Carl D. 1941- |
| author_variant | c d m cd cdm c w l cw cwl j f h jf jfh |
| building | Verbundindex |
| bvnumber | BV035452838 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)423341916 (DE-599)BVBBV035452838 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 10. ed., internat. student ed. |
| format | Book |
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| id | DE-604.BV035452838 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:35:36Z |
| institution | BVB |
| isbn | 9780324599312 0324599315 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017372837 |
| oclc_num | 423341916 |
| open_access_boolean | |
| physical | XXVII, 708 S. Ill., graph. Darst. |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | South-Western Cengage Learning |
| record_format | marc |
| spelling | McDaniel, Carl D. 1941- Verfasser (DE-588)128647450 aut Introduction to marketing Carl McDaniel ; Charles W. Lamb ; Joseph F. Hair 10. ed., internat. student ed. [Mason, Ohio] South-Western Cengage Learning 2009 XXVII, 708 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Lamb, Charles W. 1944- Verfasser (DE-588)137931328 aut Hair, Joseph F. 1944- Verfasser (DE-588)135615828 aut |
| spellingShingle | McDaniel, Carl D. 1941- Lamb, Charles W. 1944- Hair, Joseph F. 1944- Introduction to marketing Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Introduction to marketing |
| title_auth | Introduction to marketing |
| title_exact_search | Introduction to marketing |
| title_full | Introduction to marketing Carl McDaniel ; Charles W. Lamb ; Joseph F. Hair |
| title_fullStr | Introduction to marketing Carl McDaniel ; Charles W. Lamb ; Joseph F. Hair |
| title_full_unstemmed | Introduction to marketing Carl McDaniel ; Charles W. Lamb ; Joseph F. Hair |
| title_short | Introduction to marketing |
| title_sort | introduction to marketing |
| topic | Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| work_keys_str_mv | AT mcdanielcarld introductiontomarketing AT lambcharlesw introductiontomarketing AT hairjosephf introductiontomarketing |