Consumer behavior:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, NJ
Pearson Prentice Hall
2009
|
| Ausgabe: | 9. ed., internat. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Getr. Zählung Ill., graph. Darst. |
| ISBN: | 9780138155605 0138155607 |
Internformat
MARC
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| 100 | 1 | |a Schiffman, Leon G. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Consumer behavior |c Leon G. Schiffman ; Leslie Lazar Kanuk |
| 246 | 1 | 3 | |a Consumer behaviour |
| 250 | |a 9. ed., internat. ed. | ||
| 264 | 1 | |a Upper Saddle River, NJ |b Pearson Prentice Hall |c 2009 | |
| 300 | |a Getr. Zählung |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 700 | 1 | |a Kanuk, Leslie Lazar |e Verfasser |4 aut | |
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| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804138888619360256 |
|---|---|
| adam_text | PART ONE
Introduction
2
chapterone
>
Consumer Behavior Its Origins and Strategic
Applications
2
chaptertwo
>
Consumer Research
20
chapterthree
>
Market Segmentation
42
PART TWO
The Consumer as an Individual
80
chapterfour
>
Consumer Motivation
80
chapterfive
>
Personality and Consumer Behavior
114
chaptersix
>
Consumer Perception
150
chapterseven
>
Consumer Learning
196
chaptereight
>
Consumer Attitude Formation and
Change
236
chapternine
>
Communication and Consumer Behavior
274
Consumers in Their Social and
Cultural Settings
310
chapterten
>
Reference Groups and Family Influences
310
chaptereleven
>
Social Class and Consumer Behavior
356
chaptertwelve
>
The Influence of Culture on Consumer Behavior
392
chapterthirteen
>
Subcultures and Consumer Behavior
420
chapterfourteen
>
Cross-Cultural Consumer Behavior: An International
Perspective
454
PART FOUR
The Consumer s Decision-Making
Process
480
chapterfifteen
>
Consumer Influence and me Diffusion
of Innovations
480
chaptersixteen
>
Consumer Decision Making
524
>
Cases C-1
>
Glossary G-1
>
Index
1-1
|
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| building | Verbundindex |
| bvnumber | BV035441631 |
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| ctrlnum | (OCoLC)633808914 (DE-599)BVBBV035441631 |
| discipline | Wirtschaftswissenschaften |
| edition | 9. ed., internat. ed. |
| format | Book |
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| genre_facet | Lehrbuch |
| id | DE-604.BV035441631 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:35:21Z |
| institution | BVB |
| isbn | 9780138155605 0138155607 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017361884 |
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| physical | Getr. Zählung Ill., graph. Darst. |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Pearson Prentice Hall |
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| spelling | Schiffman, Leon G. Verfasser aut Consumer behavior Leon G. Schiffman ; Leslie Lazar Kanuk Consumer behaviour 9. ed., internat. ed. Upper Saddle River, NJ Pearson Prentice Hall 2009 Getr. Zählung Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Verbraucherverhalten (DE-588)4062644-1 s DE-604 Kanuk, Leslie Lazar Verfasser aut Digitalisierung UB Bayreuth application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017361884&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Schiffman, Leon G. Kanuk, Leslie Lazar Consumer behavior Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4123623-3 |
| title | Consumer behavior |
| title_alt | Consumer behaviour |
| title_auth | Consumer behavior |
| title_exact_search | Consumer behavior |
| title_full | Consumer behavior Leon G. Schiffman ; Leslie Lazar Kanuk |
| title_fullStr | Consumer behavior Leon G. Schiffman ; Leslie Lazar Kanuk |
| title_full_unstemmed | Consumer behavior Leon G. Schiffman ; Leslie Lazar Kanuk |
| title_short | Consumer behavior |
| title_sort | consumer behavior |
| topic | Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Verbraucherverhalten Lehrbuch |
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