Media management: a casebook approach
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
New York [u.a.]
Lawrence Erlbaum Associates
2008
|
| Edition: | 4. ed. |
| Series: | Lea's communiction series
|
| Subjects: | |
| Online Access: | Publisher description Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and indexes |
| Physical Description: | XI, 414 S. graph. Darst. |
| ISBN: | 0805861971 |
Staff View
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Record in the Search Index
| _version_ | 1804138881235288064 |
|---|---|
| adam_text | CONTENTS PREFACE IX GEORGE SYLVIE I MANAGERIAL DECISION MAKING I 2
LEADERSHIP AND THE WORKFORCE 29 3 MOTIVATION 51 4 MANAGEMENT OF GLOBAL
MEDIA ORGANIZATIONS 79 5 INNOVATION AND THE FUTURE I05 6 LAW,
REGULATION, AND ETHICS 733 7 PLANNING I71 8 MARKET ANALYSIS 197 9
MARKETING AND RESEARCH 231 VIII CONTENTS 10 MAKING SENSE OF IT ALL:
MANAGING KNOWLEDGE 301 EXTENDED CASE STUDIES 325 REFERENCES 383 AUTHOR
INDEX 405 SUBJECT INDEX 411
|
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| ctrlnum | (OCoLC)167764170 (DE-599)BVBBV035436552 |
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| dewey-ones | 302 - Social interaction |
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| dewey-search | 302.23068 |
| dewey-sort | 3302.23068 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie |
| edition | 4. ed. |
| format | Book |
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| language | English |
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| publisher | Lawrence Erlbaum Associates |
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| series2 | Lea's communiction series |
| spelling | Media management a casebook approach George Sylvie ... 4. ed. New York [u.a.] Lawrence Erlbaum Associates 2008 XI, 414 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Lea's communiction series Includes bibliographical references and indexes Management gtt Massamedia gtt Massenmedien Medien Mass media Management Case studies Management (DE-588)4037278-9 gnd rswk-swf Massenmedien (DE-588)4037877-9 gnd rswk-swf Verenigde Staten gtt USA (DE-588)4522595-3 Fallstudiensammlung gnd-content Massenmedien (DE-588)4037877-9 s Management (DE-588)4037278-9 s 1\p DE-604 Sylvie, George Sonstige oth http://www.loc.gov/catdir/enhancements/fy0804/2007035427-d.html Publisher description SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017356870&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Media management a casebook approach Management gtt Massamedia gtt Massenmedien Medien Mass media Management Case studies Management (DE-588)4037278-9 gnd Massenmedien (DE-588)4037877-9 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4037877-9 (DE-588)4522595-3 |
| title | Media management a casebook approach |
| title_auth | Media management a casebook approach |
| title_exact_search | Media management a casebook approach |
| title_full | Media management a casebook approach George Sylvie ... |
| title_fullStr | Media management a casebook approach George Sylvie ... |
| title_full_unstemmed | Media management a casebook approach George Sylvie ... |
| title_short | Media management |
| title_sort | media management a casebook approach |
| title_sub | a casebook approach |
| topic | Management gtt Massamedia gtt Massenmedien Medien Mass media Management Case studies Management (DE-588)4037278-9 gnd Massenmedien (DE-588)4037877-9 gnd |
| topic_facet | Management Massamedia Massenmedien Medien Mass media Management Case studies Verenigde Staten USA Fallstudiensammlung |
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