Buyology: truth and lies about why we buy
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Doubleday
2008
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references (p. 217-229) and index |
| Beschreibung: | XI, 240 S. 22 cm |
| ISBN: | 9780385523882 0385523882 |
Internformat
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| 100 | 1 | |a Lindstrøm, Martin |d 1970- |e Verfasser |0 (DE-588)132204878 |4 aut | |
| 245 | 1 | 0 | |a Buyology |b truth and lies about why we buy |c Martin Lindstrom |
| 246 | 1 | 3 | |a Buyology |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a New York [u.a.] |b Doubleday |c 2008 | |
| 300 | |a XI, 240 S. |c 22 cm | ||
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| 500 | |a Includes bibliographical references (p. 217-229) and index | ||
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| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Shopping / Psychological aspects | |
| 650 | 4 | |a Marketing / Psychological aspects | |
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Neuromarketing | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Shopping |x Psychological aspects | |
| 650 | 4 | |a Marketing |x Psychological aspects | |
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Datensatz im Suchindex
| _version_ | 1804138875883356160 |
|---|---|
| adam_text | OLOGY T R U T H AND L I E S ABOUT W HJ WE BUY MARTIN LINDSTROM CONTENTS
FOREWORD BY PACO UNDERHILL ULL INTRODUCTION 1 1:A RUSH OF BLOOD TO THE
HEAD THE LARGEST NEUROMARKETING STUDY EVER CONDUCTED J 2:THIS MUST BE
THE PLACE PRODUCT PLACEMENT, AMERICAN IDOL, AND FORD S
MULTIMILLION-DOLLAR MISTAKE 27 3:I LL HAVE WHAT SHE S HAVING MIRROR
NEURONS AT WORK G2 4:I CAN T SEE CLEARLY NOW SUBLIMINAL MESSAGING, ALIVE
AND WELL 68 5:DO YOU BELIEVE IN MAGIC? RITUAL, SUPERSTITION, AND WHY WE
BUY 88 6:1 SAY A LITTLE PRAYER * FAITH, RELIGION, AND BRANDS LO J 7:WHY
DID I CHOOSE YOU? THE POWER OF SOMATIC MARKERS 128 8:A SENSE OF WONDER
SELLING TO OUR SENSES 141 9 : A N D T H E A N S W E R I S . . .
NEUROMARKETING AND PREDICTING THE FUTURE 166 10:LET S SPEND THE NIGHT
TOGETHER SEX IN ADVERTISING 1JJ 1 1 : CONCLUSION BRAND NEW DAY APPENDIX
207 ACKNOWLEDGMENTS 211 NOTES 217 BIBLIOGRAPHY 225 INDEX 231
|
| any_adam_object | 1 |
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| bvnumber | BV035433012 |
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| callnumber-search | HF5415.12615 |
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| callnumber-subject | HF - Commerce |
| classification_rvk | QP 631 QW 300 |
| ctrlnum | (OCoLC)698875886 (DE-599)BVBBV035433012 |
| dewey-full | 658.8/34 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/34 |
| dewey-search | 658.8/34 |
| dewey-sort | 3658.8 234 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Book |
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| isbn | 9780385523882 0385523882 |
| language | English |
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| spelling | Lindstrøm, Martin 1970- Verfasser (DE-588)132204878 aut Buyology truth and lies about why we buy Martin Lindstrom Buyology 1. ed. New York [u.a.] Doubleday 2008 XI, 240 S. 22 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. 217-229) and index Neuromarketing Consumer behavior Shopping / Psychological aspects Marketing / Psychological aspects Psychologie Shopping Psychological aspects Marketing Psychological aspects Entscheidungsverhalten (DE-588)4113448-5 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Kaufentscheidung (DE-588)4073328-2 gnd rswk-swf Psychologie (DE-588)4047704-6 gnd rswk-swf Kaufentscheidung (DE-588)4073328-2 s Entscheidungsverhalten (DE-588)4113448-5 s DE-188 Verbraucherverhalten (DE-588)4062644-1 s Psychologie (DE-588)4047704-6 s 1\p DE-604 GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017353373&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lindstrøm, Martin 1970- Buyology truth and lies about why we buy Neuromarketing Consumer behavior Shopping / Psychological aspects Marketing / Psychological aspects Psychologie Shopping Psychological aspects Marketing Psychological aspects Entscheidungsverhalten (DE-588)4113448-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Kaufentscheidung (DE-588)4073328-2 gnd Psychologie (DE-588)4047704-6 gnd |
| subject_GND | (DE-588)4113448-5 (DE-588)4062644-1 (DE-588)4073328-2 (DE-588)4047704-6 |
| title | Buyology truth and lies about why we buy |
| title_alt | Buyology |
| title_auth | Buyology truth and lies about why we buy |
| title_exact_search | Buyology truth and lies about why we buy |
| title_full | Buyology truth and lies about why we buy Martin Lindstrom |
| title_fullStr | Buyology truth and lies about why we buy Martin Lindstrom |
| title_full_unstemmed | Buyology truth and lies about why we buy Martin Lindstrom |
| title_short | Buyology |
| title_sort | buyology truth and lies about why we buy |
| title_sub | truth and lies about why we buy |
| topic | Neuromarketing Consumer behavior Shopping / Psychological aspects Marketing / Psychological aspects Psychologie Shopping Psychological aspects Marketing Psychological aspects Entscheidungsverhalten (DE-588)4113448-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Kaufentscheidung (DE-588)4073328-2 gnd Psychologie (DE-588)4047704-6 gnd |
| topic_facet | Neuromarketing Consumer behavior Shopping / Psychological aspects Marketing / Psychological aspects Psychologie Shopping Psychological aspects Marketing Psychological aspects Entscheidungsverhalten Verbraucherverhalten Kaufentscheidung |
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