Consumer behaviour:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chichester [u.a.]
Wiley
2009
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XV, 560 S. Ill., graph. Darst. |
| ISBN: | 9780470994658 |
Internformat
MARC
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| 245 | 1 | 0 | |a Consumer behaviour |c Martin Evans ; Ahmad Jamal ; Gordon Foxall |
| 246 | 1 | 3 | |a Consumer behavior |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Chichester [u.a.] |b Wiley |c 2009 | |
| 300 | |a XV, 560 S. |b Ill., graph. Darst. | ||
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| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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| 650 | 4 | |a Consumer behavior | |
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| 700 | 1 | |a Foxall, Gordon R. |d 1949- |e Verfasser |0 (DE-588)139326499 |4 aut | |
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Datensatz im Suchindex
| _version_ | 1804138873757892608 |
|---|---|
| adam_text | CONTENTS
About the Authors
xi
Preface to the Second Edition
xiii
Acknowledgements
xvi
PART
1
INDIVIDUAL ASPECTS OF CONSUMER BEHAVIOUR
1
CHAPTER
1
Consumer Motives and Values
3
CHAPTER
2
Consumer Response to Marketing Actions:
1
Exposure, Attention, Perception
45
CHAPTER
3
Consumer Response to Marketing Actions:
2
Learning and Attitudes
89
CHAPTER
4
Consumer Response to Marketing Actions:
3
Action, Post-Purchase
Dissonance, Consumer Involvement
125
CHAPTER
5
Consumer Demographics
154
CHAPTER
6
ConsumerPsychographics
190
ARTICLE
D
Smeesters and
N Mandel (2006)
Positive and Negative Media Image Effects
on the Self. Journal of Consumer Research,
Vol
32,
pp
576-582 228
PART
2
SOCIAL AND GROUP ASPECTS OF CONSUMER BEHAVIOUR
239
CHAPTER
7
Social Group, Tribal and Household Buying Influences
241
CHAPTER8 Culture and Subculture
284
ARTICLE
S
McKechnie and
С
Tynan
(2006)
Social Meanings in Christmas Consump¬
tion: An Exploratory Study of UK Celebrants Consumption Rituals. Journal
of Consumer Behaviour,
Vol
5,
pp
130-144 320
PART
3
INTEGRATED APPROACHES TO CONSUMER BEHAVIOUR
337
CHAPTER9 New Product Buying
339
CHAPTER
10
Repeat, Loyal and Relational Buying
369
VI
CONTENTS
CHAPTER
11
CHAPTER
12
CHAPTER
13
ARTICLE
Glossary
References
Index
Data-Based Consumer Behaviour
Consumer Misbehaviour
Organizational Buying Behaviour
Ρ
A Norberg
and
D R Horne
(2007)
Privacy Attitudes and Privacy-Related
Behavior. Psychology
&
Marketing,
Vol
24(10): 829-847
404
435
458
481
495
513
547
|
| any_adam_object | 1 |
| author | Evans, Martin 1950- Jamal, Ahmad 1965- Foxall, Gordon R. 1949- |
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| discipline | Wirtschaftswissenschaften Ökotrophologie |
| edition | 2. ed. |
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| indexdate | 2024-07-09T21:35:07Z |
| institution | BVB |
| isbn | 9780470994658 |
| language | English |
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| spelling | Evans, Martin 1950- Verfasser (DE-588)124548075 aut Consumer behaviour Martin Evans ; Ahmad Jamal ; Gordon Foxall Consumer behavior 2. ed. Chichester [u.a.] Wiley 2009 XV, 560 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Konsumentenverhalten stw Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content Verbraucherverhalten (DE-588)4062644-1 s DE-604 Jamal, Ahmad 1965- Verfasser (DE-588)133551571 aut Foxall, Gordon R. 1949- Verfasser (DE-588)139326499 aut Digitalisierung UB Bayreuth application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017351892&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Evans, Martin 1950- Jamal, Ahmad 1965- Foxall, Gordon R. 1949- Consumer behaviour Konsumentenverhalten stw Consumer behavior Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4151278-9 |
| title | Consumer behaviour |
| title_alt | Consumer behavior |
| title_auth | Consumer behaviour |
| title_exact_search | Consumer behaviour |
| title_full | Consumer behaviour Martin Evans ; Ahmad Jamal ; Gordon Foxall |
| title_fullStr | Consumer behaviour Martin Evans ; Ahmad Jamal ; Gordon Foxall |
| title_full_unstemmed | Consumer behaviour Martin Evans ; Ahmad Jamal ; Gordon Foxall |
| title_short | Consumer behaviour |
| title_sort | consumer behaviour |
| topic | Konsumentenverhalten stw Consumer behavior Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Konsumentenverhalten Consumer behavior Verbraucherverhalten Einführung |
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