Consumption & marketing: macro dimensions
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Cincinnati, Ohio
South-Western College Publ.
1996
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIII, 360 S. |
| ISBN: | 0538850507 |
Internformat
MARC
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| 245 | 1 | 0 | |a Consumption & marketing |b macro dimensions |c [ed. by] Russell W. Belk ; Nikhilesh Dholakia ; Alladi Venkatesh |
| 264 | 1 | |a Cincinnati, Ohio |b South-Western College Publ. |c 1996 | |
| 300 | |a XIII, 360 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Consommateurs - Attitudes |2 ram | |
| 650 | 7 | |a Consommation |2 ram | |
| 650 | 7 | |a Consumentisme |2 gtt | |
| 650 | 7 | |a Consumptie |2 gtt | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Marketing |2 ram | |
| 650 | 4 | |a Consumption (Economics) | |
| 650 | 4 | |a Marketing | |
| 700 | 1 | |a Belk, Russell W. |d 1945- |e Sonstige |0 (DE-588)170074358 |4 oth | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017348352&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-017348352 | ||
Datensatz im Suchindex
| _version_ | 1804138867837632512 |
|---|---|
| adam_text | Contents Introduction: The Shaping of Consumption and
Marketing Institutions 1
Russell Belk, Nikhilesh Dholakia, andAlladi Venkatesh
Macro Dimensions of Consumption 2
What Is Macro Consumer Behavior? 4
Macromarketing and Consumption 6
An Invitation 9
PART ONE
MACRO ASPECTS OF CONSUMPTION
1 Romanticism, Introspection, and the Roots of
Experiential Consumption: Morris the Epicurean 20
Morris B. Holbrook
Introduction 20
Campbell s Romantic View of Consumption 21
Summary of Campbell s Argument 21
Concerns Raised by Campbell s View 24
Points of Agreement with Campbell s View 26
Romanticism in the Lives of Consumers 26
Eclectic Views of Romanticism 28
Global Views of Romanticism 29
The Role of Introspection 35
Subjective Personal Introspection in Consumer
Research 35
Going against the Grain 35
Toward a Defense of Introspection 36
I Am a Camera 41
From Science to Scholarship 43
Things to Come 43
The Background of Subjective Personal Introspection 44
From Ancient to Modern 44
Michel de Montaigne 46
viii CONTENTS
Montaigne s Epicureanism 49
From Montaigne to Pater 51
Water Pater 53
Marius the Epicurean 54 j
Subjective Personal Introspection in Consumer Research:
Morris the Epicurean 59
Aims 59
Concepts 61 •
Methods 62 |
The ACR Trilogy 64 j
Future Directions 66
Conclusion 67
Commentary
The Romantic Arbiter: A Comment on Holbrook 83
Thomas C. O Guinn
Romanticism 83
Introspection 84
Morris 85
Commentary
How to Study Imaginary Aspects of Consumption 87
Liisa Uusitalo
Why Should Interpretative, Holistic Research Mean
Self-Introspection? 87
The Problem of Replicability 89
Introspection as Anti-Establishment Research? 90
Anomalies of the Introspective Method 91
Romanticism as Postmodernity 91
Commentary
Romanticism, Consumption, and Introspection:
Some Comments on Professor Holbrook s Paper 96
Colin Campbell
1. The Lack and Need for Adequate Theory 96
2. The View of Consumption as Essentially Hedonic 97
3. The Romantic Sources of Hedonism 98
4. The Emergence of Romanticism from Puritanism 98
Introspection and the Study of Consumption 100
What Is Meant by Introspection? 100
CONTENTS ix
2 The Development of Consumer Culture in the
Third World: Theories of Globalism and Localism 104
Annamma Joy and Melanie Wallendorf
Introduction 104
First World Consumer Culture 106
Characteristics of First World Consumer Culture 106
Development of First World Consumer Culture 106
Models of Third World Production Development 110
Modernization Theories 110
A Political Economy Framework 114
Approach for Analysis of Consumption Development 118
Culture Contact, Economic Dependency, and
Consumption Development 119
Resistance to Cultural Penetration: The Muria in India 119
Cloth Transactions and Meaning: Changing
Perspectives in India 120
Cargo Cults and the Pathology of Globalization 123
Production in the Service of Consumption: The Links
between Europe and the Caribbean 125
Western Search for Otherness and Authenticity through
Third World Objects and Cultural Experiences 128
The Inevitability of Globalization: Coke Is It 132
Conclusions 133
Acknowledgments 135
Commentary
Globalism and Localism in Consumer Culture:
Never the Twain Shall Part 143
Janeen Arnold Costa
First World Consumer Culture 143
Models of Third World Development 146
Commentary
The Myth of Cultural Erosion: Alternative Routes
to a Critique 153
D. Miller
x . CONTENTS 1
3 The Meaning and Morality of Voluntary Simplicity: I
History and Hypotheses on Deliberately Denied ;
Materialism 166
Floyd W. Rudmin and William E. Kilbourne
Introduction 166
Elgin s Touchstone 167
Conceptual Issues 169
Involuntary Simplicity 169
Involuntary Complexity 172
Voluntary Complexity 180
Historical Perspective 184
Ancient World 184
Christian Era 188
Colonial America 190
Thoreau 191
The Seduction of Simplicity 194
Questions of Morality 199
Playing at Poverty 200
Simplicity of Disempowerment 202
Abrogating Obligations 203
The Violence of Simplicity 206
Commentary
A Comment on The Meaning and Morality of
Voluntary Simplicity: History and Hypotheses on
Deliberately Denied Materialism 216
Avraham Shatna
Introduction 216
Structure 216
Content 217
Conceptual Issues 217
Historical Perspective 220
Questions of Morality 222
Summary 223
Commentary
Simplifying Voluntary Simplicity 225
Paul L. Wachtel
CONTENTS xi
PART TWO
MACRO ASPECTS OF MARKETING
4 Postmodern Perspectives on Consumption 234
A. Fuat Ftrat and Alladi Venkatesh
Introduction 234
Modernity and Postmodernity—Some Preliminary Issues 235
Capitalism, Consumption, and Production 238
The System of Consumption under Modernity 242
The Growth of the Mass Consumer Market 243
Gender and Consumption 244
Critique of Modernity, Critical Theory (Frankfurt
School), and the Beginnings of Late Modernism 246
From a General Critique of Culture to a Postmodern
Critique of Consumer Culture 250
Consumption under Postmodernity 252
Hyperreality 252
Fragmentation 253
Reversals of Consumption and Production 254
Decentering of the Subject 255
Juxtaposition of Opposites 256
The Role of Marketing in Postmodern Consumption 256
Conclusions 258
Commentary
The (Un)(ma)King? of the Postmodern Consumer 266
Ahmet Suerdem
Commentary
The Return of Superfluousness and Utility, and
Consumption in the Postmodern Culture: A Comment
on Postmodern Perspectives on Consumption 275
Dominique Bouchet
The Importance of Social Imaginary 275
A Significant Debate 276
Autonomy and Growth 276
Gendered Production and Consumption 277
Characterizing Postmodernity 278
Economy: A Cultural Institution 280
The Paradox of Postmodernity and Beyond 280
* . . CONTENTS |
5 The Role of the Transnational Corporation in the j
Global Marketplace: A Critical Perspective 282
Marc T. Jones and Alladi Venkatesh ¦
Introduction 282
Background to Current Management Thinking 283
A Political Economy Perspective 284
Global Convergence and the TNC 286
The TNC and the International Division of Labor 290
Global Convergence and Development Institutions 293
Standardization and Differentiation in the Global
Economy 295
The Post-Cold War World: Competing Hegemonies
or Global Capitalism? 296
Global Culture, Marketing, and Consumption 298
Conclusion 304
Commentary
Transnational Corporations, Globalization, and
Commodity Chains: A Comment on Jones and
Venkatesh 311
David A. Smith
Commentary
Radical Criticism and Global Marketing: A Comment
on Jones and Venkatesh 316
Richard Mclntyre
Method 317
Consumption in Postmodern Capitalism 319
Transnational in Postmodern Capitalism 321
Conclusion 322
6 Institutional Patterns of Information Technology
Diffusion 324
Nikhelish Dholakia, John Willy Bakke, and Ruby Roy Dholakia
The Cerebral Society 324
The Diffusion Gap 326
Oracles of Optimism 326
The Disenchanting Performers 328
Home Computers 328
Debit Cards 329
Information Services 332
CONTENTS xiii
Breaking the Spell 334
Toward a Realistic View 335
Technology in an Institutional Perspective 336
Beyond Diffusion 341
Commentary
Institutional Processes in the Diffusion, Use, and
Impacts of Information Technology 347
Rob Kling
Ideologies and the Diffusion of Information
Technologies 347
Institutional Analysis 348
New Information Technologies: The Case of Two-Way
Television 351
Conclusions 355
Acknowledgments 355
Index 357
|
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T21:35:01Z |
| institution | BVB |
| isbn | 0538850507 |
| language | English |
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| physical | XIII, 360 S. |
| publishDate | 1996 |
| publishDateSearch | 1996 |
| publishDateSort | 1996 |
| publisher | South-Western College Publ. |
| record_format | marc |
| spelling | Consumption & marketing macro dimensions [ed. by] Russell W. Belk ; Nikhilesh Dholakia ; Alladi Venkatesh Cincinnati, Ohio South-Western College Publ. 1996 XIII, 360 S. txt rdacontent n rdamedia nc rdacarrier Consommateurs - Attitudes ram Consommation ram Consumentisme gtt Consumptie gtt Marketing gtt Marketing ram Consumption (Economics) Marketing Belk, Russell W. 1945- Sonstige (DE-588)170074358 oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017348352&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Consumption & marketing macro dimensions Consommateurs - Attitudes ram Consommation ram Consumentisme gtt Consumptie gtt Marketing gtt Marketing ram Consumption (Economics) Marketing |
| title | Consumption & marketing macro dimensions |
| title_auth | Consumption & marketing macro dimensions |
| title_exact_search | Consumption & marketing macro dimensions |
| title_full | Consumption & marketing macro dimensions [ed. by] Russell W. Belk ; Nikhilesh Dholakia ; Alladi Venkatesh |
| title_fullStr | Consumption & marketing macro dimensions [ed. by] Russell W. Belk ; Nikhilesh Dholakia ; Alladi Venkatesh |
| title_full_unstemmed | Consumption & marketing macro dimensions [ed. by] Russell W. Belk ; Nikhilesh Dholakia ; Alladi Venkatesh |
| title_short | Consumption & marketing |
| title_sort | consumption marketing macro dimensions |
| title_sub | macro dimensions |
| topic | Consommateurs - Attitudes ram Consommation ram Consumentisme gtt Consumptie gtt Marketing gtt Marketing ram Consumption (Economics) Marketing |
| topic_facet | Consommateurs - Attitudes Consommation Consumentisme Consumptie Marketing Consumption (Economics) |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017348352&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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