Marketing in travel and tourism:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Amsterdam [u.a.]
Elsevier Butterworth-Heinemann
2009
|
| Ausgabe: | 4. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXV, 502 S. Ill., graph. Darst. |
| ISBN: | 9780750686938 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804138859870552064 |
|---|---|
| adam_text | Titel: Marketing in travel and tourism
Autor: Middleton, Victor T. C.
Jahr: 2009
Contents
Dedication........................................................................................................... v
About the principal authors.................................................................................. vii
Foreword............................................................................................................. ix
Preface................................................................................................................ xiii
Acknowledgements.............................................................................................. xix
List of figures....................................................................................................... xxi
List of tables........................................................................................................ xxiii
List of mini-cases................................................................................................. xxv
Part One The Meaning of Marketing in Travel and Tourism........................ 1
CHAPTER 1 Introducing travel and tourism............................................................... 2
CHAPTER 2 Introducing marketing: the systematic thought process............................ 20
CHAPTER 3 The special characteristics of travel and tourism marketing...................... 38
CHAPTER 4 The dynamic business environment: factors influencing
demand for tourism............................................................................... 56
Part TWO Understanding the Consumer and the Marketing Mix in Travel
and Tourism............................................................................. 75
CHAPTER 5 Understanding the consumer: tourism motivations and buyer behaviour..... 76
CHAPTER 6 Market segmentation for travel and tourism markets................................ 96
CHAPTER 7 Product formulation in travel and tourism...............................................118
CHAPTER 8 The evolving marketing mix for tourism services......................................136
Part Three Planning for Marketing Strategy and Short-term Operational
Objectives and Compaigns...................................................... 159
CHAPTER 9 Marketing research in travel and tourism................................................. 160
CHAPTER 10 Planning marketing strategy................................................................180
CHAPTER 11 Marketing planning: the process..........................................................204
CHAPTER 12 Planning marketing campaigns: budgeting and evaluating
marketing performance.......................................................................220
xi
xii Contents
Part Four Communicating with and Influencing Consumers........................ 239
CHAPTER 13 The growth and role of information and communications
technology and the rise of the dominant consumer................................240
CHAPTER 14 E-marketing: the effective use of ICT....................................................258
CHAPTER 15 Distribution channels in travel and tourism: creating access...................274
CHAPTER 16 Integrating the promotional and communications mix............................292
CHAPTER 17 Brochures, print and other non-electronic information............................316
Part Five Applying Marketing in the Main Sectors of Travel and Tourism .... 335
CHAPTER 18 Marketing tourism destinations............................................................336
CHAPTER 19 Marketing accommodation...................................................................362
CHAPTER 20 Marketing passenger transport.............................................................382
CHAPTER 21 Marketing visitor attractions................................................................404
CHAPTER 22 Marketing inclusive tours and product packages....................................426
Part Six Case Studies of Marketing Practice in Travel and Tourism............. 445
CASE 1 Tourism New Zealand...................................................................................447
CASE 2 YOTEL........................................................................................................453
CASE 3 Agra - Indian World Heritage Site..................................................................459
CASE 4 Travelodge...................................................................................................465
CASE 5 Alistair Sawday Guides.................................................................................471
Epilogue: Prospects for travel and tourism marketing......................................................477
References and select bibliography .............................................................................487
Index....................... ...............493
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| spelling | Marketing in travel and tourism Victor T. C. Middleton ... 4. ed. Amsterdam [u.a.] Elsevier Butterworth-Heinemann 2009 XXV, 502 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Tourism Marketing Tourismus (DE-588)4018406-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Tourismus (DE-588)4018406-7 s Marketing (DE-588)4037589-4 s DE-604 Middleton, Victor T. C. 1937- Sonstige (DE-588)172494869 oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017343042&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Marketing in travel and tourism Tourism Marketing Tourismus (DE-588)4018406-7 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4018406-7 (DE-588)4037589-4 (DE-588)4143413-4 |
| title | Marketing in travel and tourism |
| title_auth | Marketing in travel and tourism |
| title_exact_search | Marketing in travel and tourism |
| title_full | Marketing in travel and tourism Victor T. C. Middleton ... |
| title_fullStr | Marketing in travel and tourism Victor T. C. Middleton ... |
| title_full_unstemmed | Marketing in travel and tourism Victor T. C. Middleton ... |
| title_short | Marketing in travel and tourism |
| title_sort | marketing in travel and tourism |
| topic | Tourism Marketing Tourismus (DE-588)4018406-7 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Tourism Marketing Tourismus Marketing Aufsatzsammlung |
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