The advertising and consumer culture reader:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Routledge
2009
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XI, 443 S. |
| ISBN: | 9780415963305 9780415963299 041596329X 0415963303 |
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| 250 | |a 1. publ. | ||
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Datensatz im Suchindex
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| adam_text | Contents
Acknowledgments
ix
Joseph Turow and Matthew
P. McAllister
ι
GENERAL INTRODUCTION: THINKING CRITICALLY ABOUT
ADVERTISING AND CONSUMER CULTURE
PART ONE
The Rise of Commercial and Consumer Culture
9
INTRODUCTION TO PART ONE
11
1
Raymond Williams
із
ADVERTISING: THE MAGIC SYSTEM
2
Susan Strasser
25
THE ALIEN PAST: CONSUMER CULTURE IN
HISTORICAL PERSPECTIVE
3
Stuart Ewen
38
EDUCATE THE PUBLIC!
PART TWO
The Political Economy of Advertising
55
INTRODUCTION TO PART TWO
57
Vi
CONTENTS
4
Inger L.
Stole
59
TELEVISED CONSUMPTION: WOMEN, ADVERTISERS AND THE
EARLY DAYTIME TELEVISION INDUSTRY
5
Ben H. Bagdikian
76
DR. BRANDRETH HAS GONE TO HARVARD
6
Jef I. Richards and John H. Murphy, II
91
ECONOMIC CENSORSHIP AND FREE SPEECH:THE CIRCLE OF
COMMUNICATION BETWEEN ADVERTISERS, MEDIA, AND CONSUMERS
7
Matthew P. McAllister and J. Matt
Giglio
110
THE COMMODITY FLOW OF U.S. CHILDREN S TELEVISION
PART THREE
Creating Advertising
129
INTRODUCTION TO PART THREE
131
8
Aidan Kelly, Katrina Lawlor, and Stephanie O Donohoe
ізз
ENCODING ADVERTISEMENTS:THE CREATIVE PERSPECTIVE
9
Devin
Leonard
150
NIGHTMARE ON MADISON AVENUE: MEDIA FRAGMENTATION,
RECESSION, FED-UP CLIENTS,
Ti Vo
-IT S ALL TROUBLE,
AND THE AD BUSINESS IS CAUGHT UP IN THE WAKE
10
Elizabeth A. Smith and Ruth E. Malone
159
THE OUTING OF PHILIP
M O R R I
S
:
A
D V E RTI S I N G TOBACCO
TO
GAY MEN
PART FOUR
Ads and Globalization
171
INTRODUCTION TO PART FOUR
173
11
Maitrayee Chaudhuri
175
GENDER AND ADVERTISEMENTS:THE RHETORIC OF GLOBALISATION
12
Katherine
Frith, Ping Shaw, and Hong Cheng
193
THE CONSTRUCTION OF BEAUTY:A CROSS-CULTURAL
ANALYSIS OF WOMEN S MAGAZINE ADVERTISING
13
Robert Goldman and Stephen Papson
207
JUST DO IT, BUT NOT ON MY PLANET
CONTENTS
vii
PART FIVE
Ads and Cultural Meaning
223
INTRODUCTION TO PART FIVE
225
14
James B. Twitchell
227
REFLECTIONS AND REVIEWS:AN ENGLISH TEACHER
LOOKS AT BRANDING
15
Michael Schudson
237
ADVERTISING AS CAPITALIST REALISM
16
Eric King Watts and Mark P.
Orbe
256
THE SPECTACULAR CONSUMPTION OF TRUE
AFRICAN AMERICAN CULTURE: WHASSUP WITH
TH E
BU DWEISER
GUYS?
17
J. Robyn Goodman
275
FLABLESS IS FABULOUS: HOW
LATINA
AND ANGLO WOMEN
READ AND INCORPORATE THE EXCESSIVELY THIN BODY
IDEAL INTO EVERYDAY EXPERIENCE
PART SIX
Ads and Politics
291
INTRODUCTION TO PART SIX
293
18
Greg Dickinson
295
SELLING DEMOCRACY:CONSUMER CULTURE AND
CITIZENSHIP IN THE WAKE OF SEPTEMBER
11
19
Bruce W. Hardy
312
POLITICAL ADVERTISING IN US PRESIDENTIAL CAMPAIGNS:
M
ESSAGES,
TARGETING, AND EFFECTS
20
Jose Antonio Vargas
328
CAMPAIGN. USA: WITH THE INTERNET COMES A NEW
POLITICAL CLICKOCRACY
PART SEVEN
Advertising and the Active Citizen
335
INTRODUCTION TO PART SEVEN
337
21
Gary Cross
339
A NEW CONSUMERISM,
1960-1980
viii CONTENTS
22
Christine Harold
348
PRANKING RHETORIC: CULTURE JAMMING AS
M EDIA
ACTIVISM
23
Naomi Klein
369
LOCAL FOREIGN POLICY: STUDENTS AND COMMUNITIES
JOIN THE FRAY
PART EIGHT
Ads and the Future
381
INTRODUCTION TO PART EIGHT
383
24
Mark Andrejevic
385
THE WORK OF BEING WATCHED: INTERACTIVE MEDIA
AND THE EXPLOITATION OF
S E L
F-
DI
S
С
LOS
U R E
25
Joseph
Turów
402
ADVERTISERS AND AUDIENCE AUTONOMY AT THE END
OF TELEVISION
26
Gary
Ruskin
and Juliet
Schor
410
EVERY NOOK AND CRANNY: THE DANGEROUS SPREAD OF
COMMERCIALIZED CULTURE
27
SutJhally 416
ADVERTISING AT THE EDGE OF THE APOCALYPSE
Index
429
Commercial breaks, radio spots,
product
placements,
billboards,
pop-up ads
—
we sometimes take
for granted how much advertising surrounds us in our daily lives. We may find ads funny, odd, or
even disturbing, but we rarely stop to consider their deeper meaning or function within society.
What, exactly, does advertising do? How and why do ads influence us? How does the advertising
industry ads influence our media? These are just a few of the many important questions addressed in
The Advertising and Consumer Culture Reader
—
an incisive, provocative collection that assembles
twenty-seven of the most important scholarly writings on advertising and consumer culture to date.
The classic and contemporary essays gathered here explore the past, present, and future of
advertising
—
from the early days of print to the World Wide Web and beyond. These selections offer
historical, sociological, critical, cultural, and political-economic lenses to explore a wide range of
topics
—
from consumer activism to globalization to the role of ads in the political process. Together,
these key readings chart the past, present, and future of advertising, while also examining the effects
of advertising and consumer culture upon individuals, society, cultures, and the world at large.
Designed for use in courses, the collection begins with a general introduction that encourages
students to think critically about advertising and consumer culture. Section and chapter introductions
offer valuable historical and critical context, while review questions after each reading will spark
classroom debates and challenge students understanding of key concepts.
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| title | The advertising and consumer culture reader |
| title_auth | The advertising and consumer culture reader |
| title_exact_search | The advertising and consumer culture reader |
| title_full | The advertising and consumer culture reader ed. by Joseph Turow ... |
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| title_short | The advertising and consumer culture reader |
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