Verfügbarkeit: The essential brand book

The essential brand book: over 100 techniques to increase brand value

Gespeichert in:

Bibliographische Detailangaben
1. Verfasser:	Ellwood, Iain (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	London Kogan Page 2002
Ausgabe:	2nd ed
Schlagworte:	Brand name products Product management Markenpolitik Produktmanagement Electronic books
Online-Zugang:	BFB01 BFE01 BSB01 BTU01 DMM01 EUV01 FAB01 FAN01 FAW01 FAW02 FCO01 FFW01 FHA01 FHD01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FWS01 FWS02 HTW01 HWR01 IOS01 LCO01 SAB01 SBA01 SBG01 SBR01 SDL01 SND01 TUM01 UBA01 UBG01 UBM01 UBR01 UBT01 UBW01 UBY01 UEI01 UER01 UPA01 WHM01 Volltext
Beschreibung:	Previous ed.: 2000. - Includes bibliographical references and index
Beschreibung:	xi, 321 p. ill 24 cm
ISBN:	0585442959

Internformat

MARC


LEADER	00000nmm a2200000 c 4500
001	BV035413894
003	DE-604
005	20100326
007	cr\|uuu---uuuuu
008	090403s2002 \|\|\|\| o\|\|u\| \|\|\|\|\|\|eng d
020			\|a 0585442959 \|c electronic bk. \|9 0-585-44295-9
035			\|a (OCoLC)645592850
035			\|a (DE-599)GBVNLM003530930
040			\|a DE-604 \|b ger \|e aacr
041	0		\|a eng
049			\|a DE-12 \|a DE-384 \|a DE-473 \|a DE-824 \|a DE-19 \|a DE-91 \|a DE-739 \|a DE-355 \|a DE-20 \|a DE-706 \|a DE-Aug4 \|a DE-1046 \|a DE-1102 \|a DE-858 \|a DE-1050 \|a DE-1028 \|a DE-573 \|a DE-859 \|a DE-M347 \|a DE-1049 \|a DE-92 \|a DE-863 \|a DE-37 \|a DE-128 \|a DE-22 \|a DE-70 \|a DE-Di1 \|a DE-150 \|a DE-210 \|a DE-521 \|a DE-522 \|a DE-Eb1 \|a DE-898 \|a DE-860 \|a DE-29 \|a DE-703 \|a DE-1043 \|a DE-1047 \|a DE-1051 \|a DE-862 \|a DE-634 \|a DE-2070s \|a DE-155 \|a DE-W89 \|a DE-Re13 \|a DE-523
050		0	\|a HD69.B7
082	0		\|a 658.827
100	1		\|a Ellwood, Iain \|e Verfasser \|4 aut
245	1	0	\|a The essential brand book \|b over 100 techniques to increase brand value \|c Iain Ellwood
250			\|a 2nd ed
264		1	\|a London \|b Kogan Page \|c 2002
300			\|a xi, 321 p. \|b ill \|c 24 cm
336			\|b txt \|2 rdacontent
337			\|b c \|2 rdamedia
338			\|b cr \|2 rdacarrier
500			\|a Previous ed.: 2000. - Includes bibliographical references and index
533			\|a Online_Ausgabe \|b Boulder, Colo \|c NetLibrary \|d 2003 \|f E-Books von NetLibrary \|n Sonstige Standardnummer des Gesamttitels: 22382847 \|7 s2003
650		4	\|a Brand name products
650		4	\|a Product management
650		4	\|a Brand name products
650		4	\|a Product management
650	0	7	\|a Markenpolitik \|0 (DE-588)4144679-3 \|2 gnd \|9 rswk-swf
650	0	7	\|a Produktmanagement \|0 (DE-588)4125960-9 \|2 gnd \|9 rswk-swf
653			\|a Electronic books
689	0	0	\|a Markenpolitik \|0 (DE-588)4144679-3 \|D s
689	0	1	\|a Produktmanagement \|0 (DE-588)4125960-9 \|D s
689	0		\|5 DE-604
776	0	8	\|i Reproduktion von \|a Ellwood, Iain \|t The essential brand book \|d 2002
856	4	0	\|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142 \|3 Volltext
912			\|a ZDB-1-NEL
999			\|a oai:aleph.bib-bvb.de:BVB01-017334419
966	e		\|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142 \|l BFB01 \|p ZDB-1-NEL \|x Verlag \|3 Volltext
966	e		\|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142 \|l BFE01 \|p ZDB-1-NEL \|x Verlag \|3 Volltext
966	e		\|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142 \|l BSB01 \|p ZDB-1-NEL \|x Verlag \|3 Volltext
966	e		\|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142 \|l BTU01 \|p ZDB-1-NEL \|x Verlag \|3 Volltext
966	e		\|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142 \|l DMM01 \|p ZDB-1-NEL \|x Verlag \|3 Volltext
966	e		\|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142 \|l EUV01 \|p ZDB-1-NEL \|x Verlag \|3 Volltext
966	e		\|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142 \|l FAB01 \|p ZDB-1-NEL \|x Verlag \|3 Volltext
966	e		\|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142 \|l FAN01 \|p ZDB-1-NEL \|x Verlag \|3 Volltext
966	e		\|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142 \|l FAW01 \|p ZDB-1-NEL \|x Verlag \|3 Volltext
966	e		\|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142 \|l FAW02 \|p ZDB-1-NEL \|x Verlag \|3 Volltext
966	e		\|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142 \|l FCO01 \|p ZDB-1-NEL \|x Verlag \|3 Volltext
966	e		\|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142 \|l FFW01 \|p ZDB-1-NEL \|x Verlag \|3 Volltext
966	e		\|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142 \|l FHA01 \|p ZDB-1-NEL \|x Verlag \|3 Volltext
966	e		\|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142 \|l FHD01 \|p ZDB-1-NEL \|x Verlag \|3 Volltext
966	e		\|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142 \|l FHI01 \|p ZDB-1-NEL \|x Verlag \|3 Volltext
966	e		\|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142 \|l FHM01 \|p ZDB-1-NEL \|x Verlag \|3 Volltext
966	e		\|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142 \|l FHN01 \|p ZDB-1-NEL \|x Verlag \|3 Volltext
966	e		\|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142 \|l FHO01 \|p ZDB-1-NEL \|x Verlag \|3 Volltext
966	e		\|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142 \|l FHR01 \|p ZDB-1-NEL \|x Verlag \|3 Volltext
966	e		\|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142 \|l FKE01 \|p ZDB-1-NEL \|x Verlag \|3 Volltext
966	e		\|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142 \|l FLA01 \|p ZDB-1-NEL \|x Verlag \|3 Volltext
966	e		\|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142 \|l FNU01 \|p ZDB-1-NEL \|x Verlag \|3 Volltext
966	e		\|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142 \|l FWS01 \|p ZDB-1-NEL \|x Verlag \|3 Volltext
966	e		\|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142 \|l FWS02 \|p ZDB-1-NEL \|x Verlag \|3 Volltext
966	e		\|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142 \|l HTW01 \|p ZDB-1-NEL \|x Verlag \|3 Volltext
966	e		\|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142 \|l HWR01 \|p ZDB-1-NEL \|x Verlag \|3 Volltext
966	e		\|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142 \|l IOS01 \|p ZDB-1-NEL \|x Verlag \|3 Volltext
966	e		\|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142 \|l LCO01 \|p ZDB-1-NEL \|x Verlag \|3 Volltext
966	e		\|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142 \|l SAB01 \|p ZDB-1-NEL \|x Verlag \|3 Volltext
966	e		\|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142 \|l SBA01 \|p ZDB-1-NEL \|x Verlag \|3 Volltext
966	e		\|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142 \|l SBG01 \|p ZDB-1-NEL \|x Verlag \|3 Volltext
966	e		\|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142 \|l SBR01 \|p ZDB-1-NEL \|x Verlag \|3 Volltext
966	e		\|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142 \|l SDL01 \|p ZDB-1-NEL \|x Verlag \|3 Volltext
966	e		\|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142 \|l SND01 \|p ZDB-1-NEL \|x Verlag \|3 Volltext
966	e		\|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142 \|l TUM01 \|p ZDB-1-NEL \|x Verlag \|3 Volltext
966	e		\|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142 \|l UBA01 \|p ZDB-1-NEL \|x Verlag \|3 Volltext
966	e		\|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142 \|l UBG01 \|p ZDB-1-NEL \|x Verlag \|3 Volltext
966	e		\|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142 \|l UBM01 \|p ZDB-1-NEL \|x Verlag \|3 Volltext
966	e		\|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142 \|l UBR01 \|p ZDB-1-NEL \|x Verlag \|3 Volltext
966	e		\|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142 \|l UBT01 \|p ZDB-1-NEL \|x Verlag \|3 Volltext
966	e		\|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142 \|l UBW01 \|p ZDB-1-NEL \|x Verlag \|3 Volltext
966	e		\|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142 \|l UBY01 \|p ZDB-1-NEL \|x Verlag \|3 Volltext
966	e		\|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142 \|l UEI01 \|p ZDB-1-NEL \|x Verlag \|3 Volltext
966	e		\|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142 \|l UER01 \|p ZDB-1-NEL \|x Verlag \|3 Volltext
966	e		\|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142 \|l UPA01 \|p ZDB-1-NEL \|x Verlag \|3 Volltext
966	e		\|u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142 \|l WHM01 \|p ZDB-1-NEL \|x Verlag \|3 Volltext

Datensatz im Suchindex

DE-BY-FWS_katkey	342635
_version_	1806177578114875392
any_adam_object
author	Ellwood, Iain
author_facet	Ellwood, Iain
author_role	aut
author_sort	Ellwood, Iain
author_variant	i e ie
building	Verbundindex
bvnumber	BV035413894
callnumber-first	H - Social Science
callnumber-label	HD69
callnumber-raw	HD69.B7
callnumber-search	HD69.B7
callnumber-sort	HD 269 B7
callnumber-subject	HD - Industries, Land Use, Labor
collection	ZDB-1-NEL
ctrlnum	(OCoLC)645592850 (DE-599)GBVNLM003530930
dewey-full	658.827
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.827
dewey-search	658.827
dewey-sort	3658.827
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	2nd ed
format	Electronic eBook
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>08575nmm a2201021 c 4500</leader><controlfield tag="001">BV035413894</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20100326 </controlfield><controlfield tag="007">cr\|uuu---uuuuu</controlfield><controlfield tag="008">090403s2002 \|\|\|\| o\|\|u\| \|\|\|\|\|\|eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0585442959</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">0-585-44295-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)645592850</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)GBVNLM003530930</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield><subfield code="a">DE-384</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-1046</subfield><subfield code="a">DE-1102</subfield><subfield code="a">DE-858</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-1028</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-37</subfield><subfield code="a">DE-128</subfield><subfield code="a">DE-22</subfield><subfield code="a">DE-70</subfield><subfield code="a">DE-Di1</subfield><subfield code="a">DE-150</subfield><subfield code="a">DE-210</subfield><subfield code="a">DE-521</subfield><subfield code="a">DE-522</subfield><subfield code="a">DE-Eb1</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-29</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-1047</subfield><subfield code="a">DE-1051</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-2070s</subfield><subfield code="a">DE-155</subfield><subfield code="a">DE-W89</subfield><subfield code="a">DE-Re13</subfield><subfield code="a">DE-523</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HD69.B7</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.827</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Ellwood, Iain</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The essential brand book</subfield><subfield code="b">over 100 techniques to increase brand value</subfield><subfield code="c">Iain Ellwood</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2nd ed</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Kogan Page</subfield><subfield code="c">2002</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xi, 321 p.</subfield><subfield code="b">ill</subfield><subfield code="c">24 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Previous ed.: 2000. - Includes bibliographical references and index</subfield></datafield><datafield tag="533" ind1=" " ind2=" "><subfield code="a">Online_Ausgabe</subfield><subfield code="b">Boulder, Colo</subfield><subfield code="c">NetLibrary</subfield><subfield code="d">2003</subfield><subfield code="f">E-Books von NetLibrary</subfield><subfield code="n">Sonstige Standardnummer des Gesamttitels: 22382847</subfield><subfield code="7">s2003</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brand name products</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Product management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brand name products</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Product management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Produktmanagement</subfield><subfield code="0">(DE-588)4125960-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Electronic books</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Produktmanagement</subfield><subfield code="0">(DE-588)4125960-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Reproduktion von</subfield><subfield code="a">Ellwood, Iain</subfield><subfield code="t">The essential brand book</subfield><subfield code="d">2002</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-1-NEL</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-017334419</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142</subfield><subfield code="l">BFB01</subfield><subfield code="p">ZDB-1-NEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142</subfield><subfield code="l">BFE01</subfield><subfield code="p">ZDB-1-NEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142</subfield><subfield code="l">BSB01</subfield><subfield code="p">ZDB-1-NEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142</subfield><subfield code="l">BTU01</subfield><subfield code="p">ZDB-1-NEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142</subfield><subfield code="l">DMM01</subfield><subfield code="p">ZDB-1-NEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142</subfield><subfield code="l">EUV01</subfield><subfield code="p">ZDB-1-NEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142</subfield><subfield code="l">FAB01</subfield><subfield code="p">ZDB-1-NEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142</subfield><subfield code="l">FAN01</subfield><subfield code="p">ZDB-1-NEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142</subfield><subfield code="l">FAW01</subfield><subfield code="p">ZDB-1-NEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142</subfield><subfield code="l">FAW02</subfield><subfield code="p">ZDB-1-NEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142</subfield><subfield code="l">FCO01</subfield><subfield code="p">ZDB-1-NEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142</subfield><subfield code="l">FFW01</subfield><subfield code="p">ZDB-1-NEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142</subfield><subfield code="l">FHA01</subfield><subfield code="p">ZDB-1-NEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142</subfield><subfield code="l">FHD01</subfield><subfield code="p">ZDB-1-NEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142</subfield><subfield code="l">FHI01</subfield><subfield code="p">ZDB-1-NEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142</subfield><subfield code="l">FHM01</subfield><subfield code="p">ZDB-1-NEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142</subfield><subfield code="l">FHN01</subfield><subfield code="p">ZDB-1-NEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142</subfield><subfield code="l">FHO01</subfield><subfield code="p">ZDB-1-NEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142</subfield><subfield code="l">FHR01</subfield><subfield code="p">ZDB-1-NEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142</subfield><subfield code="l">FKE01</subfield><subfield code="p">ZDB-1-NEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142</subfield><subfield code="l">FLA01</subfield><subfield code="p">ZDB-1-NEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142</subfield><subfield code="l">FNU01</subfield><subfield code="p">ZDB-1-NEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142</subfield><subfield code="l">FWS01</subfield><subfield code="p">ZDB-1-NEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142</subfield><subfield code="l">FWS02</subfield><subfield code="p">ZDB-1-NEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142</subfield><subfield code="l">HTW01</subfield><subfield code="p">ZDB-1-NEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142</subfield><subfield code="l">HWR01</subfield><subfield code="p">ZDB-1-NEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142</subfield><subfield code="l">IOS01</subfield><subfield code="p">ZDB-1-NEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142</subfield><subfield code="l">LCO01</subfield><subfield code="p">ZDB-1-NEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142</subfield><subfield code="l">SAB01</subfield><subfield code="p">ZDB-1-NEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142</subfield><subfield code="l">SBA01</subfield><subfield code="p">ZDB-1-NEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142</subfield><subfield code="l">SBG01</subfield><subfield code="p">ZDB-1-NEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142</subfield><subfield code="l">SBR01</subfield><subfield code="p">ZDB-1-NEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142</subfield><subfield code="l">SDL01</subfield><subfield code="p">ZDB-1-NEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142</subfield><subfield code="l">SND01</subfield><subfield code="p">ZDB-1-NEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142</subfield><subfield code="l">TUM01</subfield><subfield code="p">ZDB-1-NEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142</subfield><subfield code="l">UBA01</subfield><subfield code="p">ZDB-1-NEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142</subfield><subfield code="l">UBG01</subfield><subfield code="p">ZDB-1-NEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142</subfield><subfield code="l">UBM01</subfield><subfield code="p">ZDB-1-NEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142</subfield><subfield code="l">UBR01</subfield><subfield code="p">ZDB-1-NEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142</subfield><subfield code="l">UBT01</subfield><subfield code="p">ZDB-1-NEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142</subfield><subfield code="l">UBW01</subfield><subfield code="p">ZDB-1-NEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142</subfield><subfield code="l">UBY01</subfield><subfield code="p">ZDB-1-NEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142</subfield><subfield code="l">UEI01</subfield><subfield code="p">ZDB-1-NEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142</subfield><subfield code="l">UER01</subfield><subfield code="p">ZDB-1-NEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142</subfield><subfield code="l">UPA01</subfield><subfield code="p">ZDB-1-NEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142</subfield><subfield code="l">WHM01</subfield><subfield code="p">ZDB-1-NEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection>
id	DE-604.BV035413894
illustrated	Not Illustrated
indexdate	2024-08-01T11:39:26Z
institution	BVB
isbn	0585442959
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-017334419
oclc_num	645592850
open_access_boolean
owner	DE-12 DE-384 DE-473 DE-BY-UBG DE-824 DE-19 DE-BY-UBM DE-91 DE-BY-TUM DE-739 DE-355 DE-BY-UBR DE-20 DE-706 DE-Aug4 DE-1046 DE-1102 DE-858 DE-1050 DE-1028 DE-573 DE-859 DE-M347 DE-1049 DE-92 DE-863 DE-BY-FWS DE-37 DE-128 DE-22 DE-BY-UBG DE-70 DE-Di1 DE-150 DE-210 DE-521 DE-522 DE-Eb1 DE-898 DE-BY-UBR DE-860 DE-29 DE-703 DE-1043 DE-1047 DE-1051 DE-862 DE-BY-FWS DE-634 DE-2070s DE-155 DE-BY-UBR DE-W89 DE-Re13 DE-BY-UBR DE-523
owner_facet	DE-12 DE-384 DE-473 DE-BY-UBG DE-824 DE-19 DE-BY-UBM DE-91 DE-BY-TUM DE-739 DE-355 DE-BY-UBR DE-20 DE-706 DE-Aug4 DE-1046 DE-1102 DE-858 DE-1050 DE-1028 DE-573 DE-859 DE-M347 DE-1049 DE-92 DE-863 DE-BY-FWS DE-37 DE-128 DE-22 DE-BY-UBG DE-70 DE-Di1 DE-150 DE-210 DE-521 DE-522 DE-Eb1 DE-898 DE-BY-UBR DE-860 DE-29 DE-703 DE-1043 DE-1047 DE-1051 DE-862 DE-BY-FWS DE-634 DE-2070s DE-155 DE-BY-UBR DE-W89 DE-Re13 DE-BY-UBR DE-523
physical	xi, 321 p. ill 24 cm
psigel	ZDB-1-NEL
publishDate	2002
publishDateSearch	2002
publishDateSort	2002
publisher	Kogan Page
record_format	marc
spellingShingle	Ellwood, Iain The essential brand book over 100 techniques to increase brand value Brand name products Product management Markenpolitik (DE-588)4144679-3 gnd Produktmanagement (DE-588)4125960-9 gnd
subject_GND	(DE-588)4144679-3 (DE-588)4125960-9
title	The essential brand book over 100 techniques to increase brand value
title_auth	The essential brand book over 100 techniques to increase brand value
title_exact_search	The essential brand book over 100 techniques to increase brand value
title_full	The essential brand book over 100 techniques to increase brand value Iain Ellwood
title_fullStr	The essential brand book over 100 techniques to increase brand value Iain Ellwood
title_full_unstemmed	The essential brand book over 100 techniques to increase brand value Iain Ellwood
title_short	The essential brand book
title_sort	the essential brand book over 100 techniques to increase brand value
title_sub	over 100 techniques to increase brand value
topic	Brand name products Product management Markenpolitik (DE-588)4144679-3 gnd Produktmanagement (DE-588)4125960-9 gnd
topic_facet	Brand name products Product management Markenpolitik Produktmanagement
url	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81142
work_keys_str_mv	AT ellwoodiain theessentialbrandbookover100techniquestoincreasebrandvalue

Verfügbarkeit

Volltext öffnen

MARC

Datensatz im Suchindex

Ähnliche Einträge