Inside-out marketing: how to create an internal marketing strategy
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page
2002
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource 24 cm |
| ISBN: | 1417572140 |
Internformat
MARC
| LEADER | 00000nmm a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV035413864 | ||
| 003 | DE-604 | ||
| 005 | 20210712 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 090403s2002 |||| o||u| ||||||eng d | ||
| 020 | |a 1417572140 |c electronic bk. |9 1-417-57214-0 | ||
| 035 | |a (OCoLC)645592743 | ||
| 035 | |a (DE-599)GBVNLM003530639 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-12 |a DE-384 |a DE-473 |a DE-824 |a DE-19 |a DE-91 |a DE-739 |a DE-355 |a DE-20 |a DE-706 |a DE-Aug4 |a DE-1046 |a DE-1102 |a DE-858 |a DE-1050 |a DE-1028 |a DE-573 |a DE-859 |a DE-M347 |a DE-1049 |a DE-92 |a DE-863 |a DE-37 |a DE-128 |a DE-22 |a DE-70 |a DE-Di1 |a DE-150 |a DE-210 |a DE-521 |a DE-522 |a DE-Eb1 |a DE-898 |a DE-860 |a DE-29 |a DE-703 |a DE-1043 |a DE-1047 |a DE-1051 |a DE-862 |a DE-634 |a DE-2070s |a DE-155 |a DE-83 |a DE-W89 |a DE-Re13 |a DE-523 | ||
| 050 | 0 | |a HF5415.13 | |
| 082 | 0 | |a 658.8 |2 22/ger | |
| 082 | 0 | |a 658.8 | |
| 100 | 1 | |a Dunmore, Michael |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Inside-out marketing |b how to create an internal marketing strategy |c Michael Dunmore |
| 264 | 1 | |a London |b Kogan Page |c 2002 | |
| 300 | |a 1 Online-Ressource |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 533 | |a Online-Ausgabe |b Boulder, Colo |c NetLibrary | ||
| 650 | 4 | |a Marketing - Management | |
| 650 | 4 | |a Personnel management | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 4 | |a Personnel management | |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internes Marketing |0 (DE-588)4285642-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 653 | |a Electronic books | ||
| 689 | 0 | 0 | |a Internes Marketing |0 (DE-588)4285642-5 |D s |
| 689 | 0 | 1 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 776 | 0 | 8 | |i Reproduktion von |a Dunmore, Michael |t Inside-out marketing |d 2002 |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=125914 |3 Volltext |
| 912 | |a ZDB-1-NEL |a ZDB-4-NLEBK | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-017334389 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| DE-BY-FWS_katkey | 342605 |
|---|---|
| _version_ | 1806177578099146752 |
| any_adam_object | |
| author | Dunmore, Michael |
| author_facet | Dunmore, Michael |
| author_role | aut |
| author_sort | Dunmore, Michael |
| author_variant | m d md |
| building | Verbundindex |
| bvnumber | BV035413864 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| collection | ZDB-1-NEL ZDB-4-NLEBK |
| ctrlnum | (OCoLC)645592743 (DE-599)GBVNLM003530639 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02384nmm a2200541 c 4500</leader><controlfield tag="001">BV035413864</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20210712 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">090403s2002 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1417572140</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-417-57214-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)645592743</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)GBVNLM003530639</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield><subfield code="a">DE-384</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-1046</subfield><subfield code="a">DE-1102</subfield><subfield code="a">DE-858</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-1028</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-37</subfield><subfield code="a">DE-128</subfield><subfield code="a">DE-22</subfield><subfield code="a">DE-70</subfield><subfield code="a">DE-Di1</subfield><subfield code="a">DE-150</subfield><subfield code="a">DE-210</subfield><subfield code="a">DE-521</subfield><subfield code="a">DE-522</subfield><subfield code="a">DE-Eb1</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-29</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-1047</subfield><subfield code="a">DE-1051</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-2070s</subfield><subfield code="a">DE-155</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-W89</subfield><subfield code="a">DE-Re13</subfield><subfield code="a">DE-523</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.13</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">22/ger</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Dunmore, Michael</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Inside-out marketing</subfield><subfield code="b">how to create an internal marketing strategy</subfield><subfield code="c">Michael Dunmore</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Kogan Page</subfield><subfield code="c">2002</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource</subfield><subfield code="c">24 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="533" ind1=" " ind2=" "><subfield code="a">Online-Ausgabe</subfield><subfield code="b">Boulder, Colo</subfield><subfield code="c">NetLibrary</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing - Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Personnel management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Personnel management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internes Marketing</subfield><subfield code="0">(DE-588)4285642-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Electronic books</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Internes Marketing</subfield><subfield code="0">(DE-588)4285642-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Reproduktion von</subfield><subfield code="a">Dunmore, Michael</subfield><subfield code="t">Inside-out marketing</subfield><subfield code="d">2002</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=125914</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-1-NEL</subfield><subfield code="a">ZDB-4-NLEBK</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-017334389</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV035413864 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T11:39:26Z |
| institution | BVB |
| isbn | 1417572140 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017334389 |
| oclc_num | 645592743 |
| open_access_boolean | |
| owner | DE-12 DE-384 DE-473 DE-BY-UBG DE-824 DE-19 DE-BY-UBM DE-91 DE-BY-TUM DE-739 DE-355 DE-BY-UBR DE-20 DE-706 DE-Aug4 DE-1046 DE-1102 DE-858 DE-1050 DE-1028 DE-573 DE-859 DE-M347 DE-1049 DE-92 DE-863 DE-BY-FWS DE-37 DE-128 DE-22 DE-BY-UBG DE-70 DE-Di1 DE-150 DE-210 DE-521 DE-522 DE-Eb1 DE-898 DE-BY-UBR DE-860 DE-29 DE-703 DE-1043 DE-1047 DE-1051 DE-862 DE-BY-FWS DE-634 DE-2070s DE-155 DE-BY-UBR DE-83 DE-W89 DE-Re13 DE-BY-UBR DE-523 |
| owner_facet | DE-12 DE-384 DE-473 DE-BY-UBG DE-824 DE-19 DE-BY-UBM DE-91 DE-BY-TUM DE-739 DE-355 DE-BY-UBR DE-20 DE-706 DE-Aug4 DE-1046 DE-1102 DE-858 DE-1050 DE-1028 DE-573 DE-859 DE-M347 DE-1049 DE-92 DE-863 DE-BY-FWS DE-37 DE-128 DE-22 DE-BY-UBG DE-70 DE-Di1 DE-150 DE-210 DE-521 DE-522 DE-Eb1 DE-898 DE-BY-UBR DE-860 DE-29 DE-703 DE-1043 DE-1047 DE-1051 DE-862 DE-BY-FWS DE-634 DE-2070s DE-155 DE-BY-UBR DE-83 DE-W89 DE-Re13 DE-BY-UBR DE-523 |
| physical | 1 Online-Ressource 24 cm |
| psigel | ZDB-1-NEL ZDB-4-NLEBK |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Kogan Page |
| record_format | marc |
| spellingShingle | Dunmore, Michael Inside-out marketing how to create an internal marketing strategy Marketing - Management Personnel management Marketing Management Strategisches Management (DE-588)4124261-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Internes Marketing (DE-588)4285642-5 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4120697-6 (DE-588)4285642-5 (DE-588)4037589-4 |
| title | Inside-out marketing how to create an internal marketing strategy |
| title_auth | Inside-out marketing how to create an internal marketing strategy |
| title_exact_search | Inside-out marketing how to create an internal marketing strategy |
| title_full | Inside-out marketing how to create an internal marketing strategy Michael Dunmore |
| title_fullStr | Inside-out marketing how to create an internal marketing strategy Michael Dunmore |
| title_full_unstemmed | Inside-out marketing how to create an internal marketing strategy Michael Dunmore |
| title_short | Inside-out marketing |
| title_sort | inside out marketing how to create an internal marketing strategy |
| title_sub | how to create an internal marketing strategy |
| topic | Marketing - Management Personnel management Marketing Management Strategisches Management (DE-588)4124261-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Internes Marketing (DE-588)4285642-5 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing - Management Personnel management Marketing Management Strategisches Management Marketingstrategie Internes Marketing Marketing |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=125914 |
| work_keys_str_mv | AT dunmoremichael insideoutmarketinghowtocreateaninternalmarketingstrategy |