The advertised mind: ground-breaking insights into how our brains respond to advertising
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; Sterling, Va
Millward Brown/Kogan Page
2005
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Title from e-book title screen (viewed on June 29, 2005). - Includes bibliographical references (p. [221]-226) and index |
| Beschreibung: | 1 Online-Ressource (xxiv, 232 Seiten) Illustrationen 25 cm |
| ISBN: | 1423711149 |
Internformat
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 342459 |
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| _version_ | 1806177578026795008 |
| any_adam_object | |
| author | Du Plessis, Erik |
| author_GND | (DE-588)135811155 |
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| bvnumber | BV035413718 |
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| callnumber-subject | HF - Commerce |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| indexdate | 2024-08-01T11:39:26Z |
| institution | BVB |
| isbn | 1423711149 |
| language | English |
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| physical | 1 Online-Ressource (xxiv, 232 Seiten) Illustrationen 25 cm |
| psigel | ZDB-1-NEL ZDB-4-NLEBK |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Millward Brown/Kogan Page |
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| spellingShingle | Du Plessis, Erik The advertised mind ground-breaking insights into how our brains respond to advertising Advertising Human information processing Psychological aspects Research Psychologie Advertising Psychological aspects Advertising Research Electronic books Human information processing Research Werbewirkung (DE-588)4189647-6 gnd Werbepsychologie (DE-588)4140889-5 gnd Neuromarketing (DE-588)7601901-9 gnd Werbung (DE-588)4065541-6 gnd Hirnforschung (DE-588)4123382-7 gnd Neurologie (DE-588)4041888-1 gnd |
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| title | The advertised mind ground-breaking insights into how our brains respond to advertising |
| title_auth | The advertised mind ground-breaking insights into how our brains respond to advertising |
| title_exact_search | The advertised mind ground-breaking insights into how our brains respond to advertising |
| title_full | The advertised mind ground-breaking insights into how our brains respond to advertising Erik du Plessis |
| title_fullStr | The advertised mind ground-breaking insights into how our brains respond to advertising Erik du Plessis |
| title_full_unstemmed | The advertised mind ground-breaking insights into how our brains respond to advertising Erik du Plessis |
| title_short | The advertised mind |
| title_sort | the advertised mind ground breaking insights into how our brains respond to advertising |
| title_sub | ground-breaking insights into how our brains respond to advertising |
| topic | Advertising Human information processing Psychological aspects Research Psychologie Advertising Psychological aspects Advertising Research Electronic books Human information processing Research Werbewirkung (DE-588)4189647-6 gnd Werbepsychologie (DE-588)4140889-5 gnd Neuromarketing (DE-588)7601901-9 gnd Werbung (DE-588)4065541-6 gnd Hirnforschung (DE-588)4123382-7 gnd Neurologie (DE-588)4041888-1 gnd |
| topic_facet | Advertising Human information processing Psychological aspects Research Psychologie Advertising Psychological aspects Advertising Research Electronic books Human information processing Research Werbewirkung Werbepsychologie Neuromarketing Werbung Hirnforschung Neurologie |
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