The brand marketing book: creating, managing, and extending the value of your brand
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Bibliographic Details
Main Author: Marconi, Joe (Author)
Format: Electronic eBook
Language:English
Published: Lincolnwood, IL NTC Business Books 2000
Subjects:
Online Access:Volltext
Item Description:At head of title: American Marketing Association. - Includes bibliographical references (p. 237-240) and index
Physical Description:1 Online-Ressource Illustrationen 24 cm
ISBN:0585207984