Marconi, J. (2000). The brand marketing book: Creating, managing, and extending the value of your brand. NTC Business Books.
Chicago-Zitierstil (17. Ausg.)Marconi, Joe. The Brand Marketing Book: Creating, Managing, and Extending the Value of Your Brand. Lincolnwood, IL: NTC Business Books, 2000.
MLA-Zitierstil (9. Ausg.)Marconi, Joe. The Brand Marketing Book: Creating, Managing, and Extending the Value of Your Brand. NTC Business Books, 2000.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.