Brandchild: remarkable insights into the minds of today's global kids and their relationships with brands
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; Sterling, VA
Kogan Page
2003
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (xxviii, 321 Seiten) Illustrationen, Karten 24 cm |
| ISBN: | 1417515635 |
Internformat
MARC
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| 100 | 1 | |a Lindstrøm, Martin |d 1970- |e Verfasser |0 (DE-588)132204878 |4 aut | |
| 245 | 1 | 0 | |a Brandchild |b remarkable insights into the minds of today's global kids and their relationships with brands |c Martin Lindstrom with Patricia B. Seybold |
| 264 | 1 | |a London ; Sterling, VA |b Kogan Page |c 2003 | |
| 300 | |a 1 Online-Ressource (xxviii, 321 Seiten) |b Illustrationen, Karten |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
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| 650 | 4 | |a Advertising and children | |
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Child consumers | |
| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a Advertising and children | |
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Child consumers | |
| 650 | 4 | |a Marketing research | |
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Datensatz im Suchindex
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| author | Lindstrøm, Martin 1970- |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV035413404 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T11:39:10Z |
| institution | BVB |
| isbn | 1417515635 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017333929 |
| oclc_num | 238828737 |
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| physical | 1 Online-Ressource (xxviii, 321 Seiten) Illustrationen, Karten 24 cm |
| psigel | ZDB-1-NEL ZDB-4-NLEBK |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Kogan Page |
| record_format | marc |
| spellingShingle | Lindstrøm, Martin 1970- Brandchild remarkable insights into the minds of today's global kids and their relationships with brands Advertising and children Brand name products Child consumers Marketing research Markenartikel (DE-588)4037584-5 gnd Kind (DE-588)4030550-8 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4037584-5 (DE-588)4030550-8 (DE-588)4062644-1 |
| title | Brandchild remarkable insights into the minds of today's global kids and their relationships with brands |
| title_auth | Brandchild remarkable insights into the minds of today's global kids and their relationships with brands |
| title_exact_search | Brandchild remarkable insights into the minds of today's global kids and their relationships with brands |
| title_full | Brandchild remarkable insights into the minds of today's global kids and their relationships with brands Martin Lindstrom with Patricia B. Seybold |
| title_fullStr | Brandchild remarkable insights into the minds of today's global kids and their relationships with brands Martin Lindstrom with Patricia B. Seybold |
| title_full_unstemmed | Brandchild remarkable insights into the minds of today's global kids and their relationships with brands Martin Lindstrom with Patricia B. Seybold |
| title_short | Brandchild |
| title_sort | brandchild remarkable insights into the minds of today s global kids and their relationships with brands |
| title_sub | remarkable insights into the minds of today's global kids and their relationships with brands |
| topic | Advertising and children Brand name products Child consumers Marketing research Markenartikel (DE-588)4037584-5 gnd Kind (DE-588)4030550-8 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Advertising and children Brand name products Child consumers Marketing research Markenartikel Kind Verbraucherverhalten |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=108774 |
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