The magazine from cover to cover:
For anyone wanting to learn about magazine publishing--whether a professional currently working within the industry, or a student who wants to design, edit, and manage magazines in the future--this book is a timely resource. It provides a perspective on the rich history of magazines in America, an o...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Oxford Univ. Press
2007
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Table of contents only Publisher description Inhaltsverzeichnis |
| Zusammenfassung: | For anyone wanting to learn about magazine publishing--whether a professional currently working within the industry, or a student who wants to design, edit, and manage magazines in the future--this book is a timely resource. It provides a perspective on the rich history of magazines in America, an overview of present publication practices, discussion of groundbreaking research, and a look forward to the challenges and opportunities in store for the industry. This wide-ranging study encompasses consumer titles, the business press, organization and association publications, public relations magazines, and imprint and custom publishing. Case histories of selected magazines are included, as are insights from publishers and editors.--From publisher description. |
| Beschreibung: | Literaturangaben |
| Beschreibung: | XVIII, 382 S. Ill. |
| ISBN: | 0195304179 9780195304176 |
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Datensatz im Suchindex
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| adam_text | THE MAGAZINE FROM COVER TO COVER
/ JOHNSON, SAMMYE
: 2007
TABLE OF CONTENTS / INHALTSVERZEICHNIS
PT. 1: THE ENDURING MEDIUM. THE MAGAZINE AS A STOREHOUSE : THE SCOPE OF
THE MEDIUM ; THE MAGAZINE AS A MARKETPLACE : THE ROLE OF ADVERTISING ;
THE MAGAZINE AS A HISTORICAL DOCUMENT : TRENDS OVER TIME ; THE MAGAZINE
AS A SOCIAL BAROMETER : POLITICAL AND CULTURAL INTERACTION
PT. 2: THE MAGAZINE S BLUEPRINT. CONCEPTUALIZING THE MAGAZINE : FORMULAS
FOR SUCCESS ; MAGAZINE BUSINESS PLANS : DETERMINING THE BOTTOM LINE ;
MAGAZINE STRUCTURES : STAFF ORGANIZATION
PT. 3: THE MAGAZINE S CONTENT. MOLDING THE MAGAZINE S CONTENT :
EDITORIAL STYLE ; CREATING THE MAGAZINE S LOOK : DESIGNS FOR READABILITY
; MANUFACTURING THE MAGAZINE : THE PRODUCTION PROCESS ; MAGAZINE
LEGALITIES : UNDERSTANDING THE LAW ; MORAL FRAMEWORKS : CODES OF ETHICS.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| spelling | Johnson, Sammye Verfasser aut The magazine from cover to cover Sammye Johnson ; Patricia Prijatel 2. ed. New York [u.a.] Oxford Univ. Press 2007 XVIII, 382 S. Ill. txt rdacontent n rdamedia nc rdacarrier Literaturangaben For anyone wanting to learn about magazine publishing--whether a professional currently working within the industry, or a student who wants to design, edit, and manage magazines in the future--this book is a timely resource. It provides a perspective on the rich history of magazines in America, an overview of present publication practices, discussion of groundbreaking research, and a look forward to the challenges and opportunities in store for the industry. This wide-ranging study encompasses consumer titles, the business press, organization and association publications, public relations magazines, and imprint and custom publishing. Case histories of selected magazines are included, as are insights from publishers and editors.--From publisher description. Periodicals Publishing United States Journalism United States American periodicals Magazine design Journalismus (DE-588)4028779-8 gnd rswk-swf Magazin Zeitschrift (DE-588)4224831-0 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf (DE-588)4067488-5 Zeitschrift gnd-content USA (DE-588)4078704-7 g Journalismus (DE-588)4028779-8 s Magazin Zeitschrift (DE-588)4224831-0 s DE-604 Prijatel, Patricia Verfasser aut http://www.loc.gov/catdir/enhancements/fy0725/2006045306-t.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0725/2006045306-d.html Publisher description LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017328824&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | The magazine from cover to cover |
| title_auth | The magazine from cover to cover |
| title_exact_search | The magazine from cover to cover |
| title_full | The magazine from cover to cover Sammye Johnson ; Patricia Prijatel |
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| title_full_unstemmed | The magazine from cover to cover Sammye Johnson ; Patricia Prijatel |
| title_short | The magazine from cover to cover |
| title_sort | the magazine from cover to cover |
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