APA (7th ed.) Citation

Franzen, G., & Bouwman, M. (2008). The mental world of brands: Mind, memory and brand success (1. publ., repr.). World Advertising Research Centre.

Chicago Style (17th ed.) Citation

Franzen, Giep, and Margot Bouwman. The Mental World of Brands: Mind, Memory and Brand Success. 1. publ., repr. Henley-on-Thames: World Advertising Research Centre, 2008.

MLA (9th ed.) Citation

Franzen, Giep, and Margot Bouwman. The Mental World of Brands: Mind, Memory and Brand Success. 1. publ., repr. World Advertising Research Centre, 2008.