APA-Zitierstil (7. Ausg.)

Franzen, G., & Bouwman, M. (2008). The mental world of brands: Mind, memory and brand success (1. publ., repr.). World Advertising Research Centre.

Chicago-Zitierstil (17. Ausg.)

Franzen, Giep, und Margot Bouwman. The Mental World of Brands: Mind, Memory and Brand Success. 1. publ., repr. Henley-on-Thames: World Advertising Research Centre, 2008.

MLA-Zitierstil (9. Ausg.)

Franzen, Giep, und Margot Bouwman. The Mental World of Brands: Mind, Memory and Brand Success. 1. publ., repr. World Advertising Research Centre, 2008.