The mental world of brands: mind, memory and brand success
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Henley-on-Thames
World Advertising Research Centre
2008
|
| Ausgabe: | 1. publ., repr. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Translated from the Dutch. - Literaturverz. S. [439] - 456 |
| Beschreibung: | XIX, 466 S. Ill., graph. Darst. |
| ISBN: | 1841160814 |
Internformat
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Datensatz im Suchindex
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| author | Franzen, Giep Bouwman, Margot |
| author_facet | Franzen, Giep Bouwman, Margot |
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| author_sort | Franzen, Giep |
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| building | Verbundindex |
| bvnumber | BV035407357 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)633552971 (DE-599)GBV328165573 |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ., repr. |
| format | Book |
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| id | DE-604.BV035407357 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:34:33Z |
| institution | BVB |
| isbn | 1841160814 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017327907 |
| oclc_num | 633552971 |
| open_access_boolean | |
| owner | DE-N2 |
| owner_facet | DE-N2 |
| physical | XIX, 466 S. Ill., graph. Darst. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | World Advertising Research Centre |
| record_format | marc |
| spelling | Franzen, Giep Verfasser aut Mentale wereld van merken The mental world of brands mind, memory and brand success Giep Franzen ; Margot Bouwman 1. publ., repr. Henley-on-Thames World Advertising Research Centre 2008 XIX, 466 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Translated from the Dutch. - Literaturverz. S. [439] - 456 Markenartikel (DE-588)4037584-5 gnd rswk-swf Markenartikel (DE-588)4037584-5 s DE-604 Bouwman, Margot Verfasser aut DE-605 pdf/application http://www.gbv.de/dms/hbz/toc/ht013649093.pdf 2008-11-15 Inhaltsverzeichnis |
| spellingShingle | Franzen, Giep Bouwman, Margot The mental world of brands mind, memory and brand success Markenartikel (DE-588)4037584-5 gnd |
| subject_GND | (DE-588)4037584-5 |
| title | The mental world of brands mind, memory and brand success |
| title_alt | Mentale wereld van merken |
| title_auth | The mental world of brands mind, memory and brand success |
| title_exact_search | The mental world of brands mind, memory and brand success |
| title_full | The mental world of brands mind, memory and brand success Giep Franzen ; Margot Bouwman |
| title_fullStr | The mental world of brands mind, memory and brand success Giep Franzen ; Margot Bouwman |
| title_full_unstemmed | The mental world of brands mind, memory and brand success Giep Franzen ; Margot Bouwman |
| title_short | The mental world of brands |
| title_sort | the mental world of brands mind memory and brand success |
| title_sub | mind, memory and brand success |
| topic | Markenartikel (DE-588)4037584-5 gnd |
| topic_facet | Markenartikel |
| url | http://www.gbv.de/dms/hbz/toc/ht013649093.pdf |
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