The four pillars of profit-driven marketing: how to maximize creativity, accountability, and ROI
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
McGraw-Hill
c2009
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VII, 232 S. graph. Darst. |
| ISBN: | 0071615059 |
Internformat
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| 245 | 1 | 0 | |a The four pillars of profit-driven marketing |b how to maximize creativity, accountability, and ROI |c Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni |
| 264 | 1 | |a New York |b McGraw-Hill |c c2009 | |
| 300 | |a VII, 232 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 650 | 7 | |a Return on investment |2 gtt | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 4 | |a Communication in marketing | |
| 650 | 4 | |a Rate of return | |
| 650 | 4 | |a Profit | |
| 700 | 1 | |a Landry, Edward C. |d 1965- |e Sonstige |0 (DE-588)137452381 |4 oth | |
| 700 | 1 | |a Kinni, Theodore B. |e Sonstige |4 oth | |
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Datensatz im Suchindex
| _version_ | 1804138828799148032 |
|---|---|
| adam_text | Contents
ACKNOWLEDGMENTS v
INTRODUCTION
MARKETING S FIFTH P 1
CHAPTER 1
THE MARKETER S CHALLENGE 17
CHAPTER 2
MARKETING AND ROI MICROECONOMICS 43
CHAPTER 3
THE MARKETING ROI MINDSET AND PILLARS 67
CHAPTER 4
BUILDING ANALYTICAL PROWESS 91
CHAPTER 5
TOOLS FOR TRANSFORMING ANALYTICS INTO
WORKING KNOWLEDGE 119
in
CONTENTS
CHAPTER 6
CREATING PROCESS-DRIVEN PROFITABILITY 141
CHAPTER 7
ALIGNING THE ORGANIZATION AROUND
MARKETING ROI 161
CHAPTER 8
UNDERTAKING THE MARKETING ROI
TRANSFORMATION 183
EPILOGUE 211
ENDNOTES 214
INDEX 220
IV
|
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| author | Moeller, Leslie H. 1961- |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV035401176 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:34:24Z |
| institution | BVB |
| isbn | 0071615059 |
| language | English |
| lccn | 2008031080 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017321815 |
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| physical | VII, 232 S. graph. Darst. |
| publishDate | 2009 |
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| publishDateSort | 2009 |
| publisher | McGraw-Hill |
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| spelling | Moeller, Leslie H. 1961- Verfasser (DE-588)137452322 aut The four pillars of profit-driven marketing how to maximize creativity, accountability, and ROI Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni New York McGraw-Hill c2009 VII, 232 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Return on investment gtt Marketing Management Communication in marketing Rate of return Profit Landry, Edward C. 1965- Sonstige (DE-588)137452381 oth Kinni, Theodore B. Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017321815&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Moeller, Leslie H. 1961- The four pillars of profit-driven marketing how to maximize creativity, accountability, and ROI Marketing gtt Return on investment gtt Marketing Management Communication in marketing Rate of return Profit |
| title | The four pillars of profit-driven marketing how to maximize creativity, accountability, and ROI |
| title_auth | The four pillars of profit-driven marketing how to maximize creativity, accountability, and ROI |
| title_exact_search | The four pillars of profit-driven marketing how to maximize creativity, accountability, and ROI |
| title_full | The four pillars of profit-driven marketing how to maximize creativity, accountability, and ROI Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni |
| title_fullStr | The four pillars of profit-driven marketing how to maximize creativity, accountability, and ROI Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni |
| title_full_unstemmed | The four pillars of profit-driven marketing how to maximize creativity, accountability, and ROI Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni |
| title_short | The four pillars of profit-driven marketing |
| title_sort | the four pillars of profit driven marketing how to maximize creativity accountability and roi |
| title_sub | how to maximize creativity, accountability, and ROI |
| topic | Marketing gtt Return on investment gtt Marketing Management Communication in marketing Rate of return Profit |
| topic_facet | Marketing Return on investment Marketing Management Communication in marketing Rate of return Profit |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017321815&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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