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Analytical CRM: developing and maintaining profitable customer relationships in non-contractual settings

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Bibliographic Details
Main Author:	Wübben, Markus (Author)
Format:	Thesis Electronic eBook
Language:	English
Published:	Wiesbaden Gabler 2008
Edition:	1. ed.
Series:	Applied Marketing Science /Angewandte Marketingforschung
Subjects:	Kundenmanagement Hochschulschrift
Online Access:	BTU01 FAN01 FHI01 FHM01 FHR01 FKE01 FNU01 HWR01 UBG01 UBR01 UBT01 UBY01 UPA01 Volltext
Physical Description:	1 Online-Ressource (XXXI, 262 S.) graph. Darst.
ISBN:	9783834981219
DOI:	10.1007/978-3-8349-8121-9

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MARC


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Record in the Search Index

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indexdate	2024-07-09T21:34:18Z
institution	BVB
isbn	9783834981219
language	English
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owner	DE-473 DE-BY-UBG DE-739 DE-898 DE-BY-UBR DE-355 DE-BY-UBR DE-M347 DE-703 DE-1102 DE-1049 DE-706 DE-634 DE-2070s DE-859 DE-573
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publisher	Gabler
record_format	marc
series2	Applied Marketing Science /Angewandte Marketingforschung
spelling	Wübben, Markus Verfasser aut Analytical CRM developing and maintaining profitable customer relationships in non-contractual settings Markus Wübben Analytical customer relationship management 1. ed. Wiesbaden Gabler 2008 1 Online-Ressource (XXXI, 262 S.) graph. Darst. txt rdacontent c rdamedia cr rdacarrier Applied Marketing Science /Angewandte Marketingforschung Zugl.: München, Techn. Univ., Diss., 2008 Kundenmanagement (DE-588)4236865-0 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Kundenmanagement (DE-588)4236865-0 s DE-604 Erscheint auch als Druck-Ausgabe, Paperback 978-3-8349-1278-7 https://doi.org/10.1007/978-3-8349-8121-9 Verlag Volltext
spellingShingle	Wübben, Markus Analytical CRM developing and maintaining profitable customer relationships in non-contractual settings Kundenmanagement (DE-588)4236865-0 gnd
subject_GND	(DE-588)4236865-0 (DE-588)4113937-9
title	Analytical CRM developing and maintaining profitable customer relationships in non-contractual settings
title_alt	Analytical customer relationship management
title_auth	Analytical CRM developing and maintaining profitable customer relationships in non-contractual settings
title_exact_search	Analytical CRM developing and maintaining profitable customer relationships in non-contractual settings
title_full	Analytical CRM developing and maintaining profitable customer relationships in non-contractual settings Markus Wübben
title_fullStr	Analytical CRM developing and maintaining profitable customer relationships in non-contractual settings Markus Wübben
title_full_unstemmed	Analytical CRM developing and maintaining profitable customer relationships in non-contractual settings Markus Wübben
title_short	Analytical CRM
title_sort	analytical crm developing and maintaining profitable customer relationships in non contractual settings
title_sub	developing and maintaining profitable customer relationships in non-contractual settings
topic	Kundenmanagement (DE-588)4236865-0 gnd
topic_facet	Kundenmanagement Hochschulschrift
url	https://doi.org/10.1007/978-3-8349-8121-9
work_keys_str_mv	AT wubbenmarkus analyticalcrmdevelopingandmaintainingprofitablecustomerrelationshipsinnoncontractualsettings AT wubbenmarkus analyticalcustomerrelationshipmanagement

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