APA (7th ed.) Citation

Wübben, M. (2008). Analytical CRM: Developing and maintaining profitable customer relationships in non-contractual settings (1. ed.). Gabler. https://doi.org/10.1007/978-3-8349-8121-9

Chicago Style (17th ed.) Citation

Wübben, Markus. Analytical CRM: Developing and Maintaining Profitable Customer Relationships in Non-contractual Settings. 1. ed. Wiesbaden: Gabler, 2008. https://doi.org/10.1007/978-3-8349-8121-9.

MLA (9th ed.) Citation

Wübben, Markus. Analytical CRM: Developing and Maintaining Profitable Customer Relationships in Non-contractual Settings. 1. ed. Gabler, 2008. https://doi.org/10.1007/978-3-8349-8121-9.