Lehu, J. (2009). Branded entertainment: Product placement and brand strategy in the entertainment business (1. pbk. ed.). Kogan Page.
Chicago-Zitierstil (17. Ausg.)Lehu, Jean-Marc. Branded Entertainment: Product Placement and Brand Strategy in the Entertainment Business. 1. pbk. ed. London [u.a.]: Kogan Page, 2009.
MLA-Zitierstil (9. Ausg.)Lehu, Jean-Marc. Branded Entertainment: Product Placement and Brand Strategy in the Entertainment Business. 1. pbk. ed. Kogan Page, 2009.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.