Branded entertainment: product placement and brand strategy in the entertainment business
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English French |
| Veröffentlicht: |
London [u.a.]
Kogan Page
2009
|
| Ausgabe: | 1. pbk. ed. |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | IX, 266 S. Ill. |
| ISBN: | 9780749453374 |
Internformat
MARC
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| 010 | |a 2008040877 | ||
| 020 | |a 9780749453374 |9 978-0-7494-5337-4 | ||
| 035 | |a (OCoLC)699287234 | ||
| 035 | |a (DE-599)BVBBV035396555 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
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| 100 | 1 | |a Lehu, Jean-Marc |e Verfasser |4 aut | |
| 240 | 1 | 0 | |a Publicité est dans le film |
| 245 | 1 | 0 | |a Branded entertainment |b product placement and brand strategy in the entertainment business |c Jean-Marc Lehu |
| 250 | |a 1. pbk. ed. | ||
| 264 | 1 | |a London [u.a.] |b Kogan Page |c 2009 | |
| 300 | |a IX, 266 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Product placement in mass media | |
| 650 | 4 | |a Product management | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 0 | 7 | |a Unterhaltungsindustrie |0 (DE-588)4186999-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
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| 689 | 0 | 2 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-017317269 | ||
Datensatz im Suchindex
| _version_ | 1804138822085115904 |
|---|---|
| any_adam_object | |
| author | Lehu, Jean-Marc |
| author_facet | Lehu, Jean-Marc |
| author_role | aut |
| author_sort | Lehu, Jean-Marc |
| author_variant | j m l jml |
| building | Verbundindex |
| bvnumber | BV035396555 |
| callnumber-first | H - Social Science |
| callnumber-label | HF6146 |
| callnumber-raw | HF6146.P78 |
| callnumber-search | HF6146.P78 |
| callnumber-sort | HF 46146 P78 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 632 |
| ctrlnum | (OCoLC)699287234 (DE-599)BVBBV035396555 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. pbk. ed. |
| format | Book |
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| geographic | USA (DE-588)4078704-7 gnd |
| geographic_facet | USA |
| id | DE-604.BV035396555 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:34:17Z |
| institution | BVB |
| isbn | 9780749453374 |
| language | English French |
| lccn | 2008040877 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017317269 |
| oclc_num | 699287234 |
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| owner_facet | DE-526 DE-M472 |
| physical | IX, 266 S. Ill. |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Lehu, Jean-Marc Verfasser aut Publicité est dans le film Branded entertainment product placement and brand strategy in the entertainment business Jean-Marc Lehu 1. pbk. ed. London [u.a.] Kogan Page 2009 IX, 266 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Product placement in mass media Product management Branding (Marketing) Unterhaltungsindustrie (DE-588)4186999-0 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Unterhaltungsindustrie (DE-588)4186999-0 s Werbung (DE-588)4065541-6 s DE-604 |
| spellingShingle | Lehu, Jean-Marc Branded entertainment product placement and brand strategy in the entertainment business Product placement in mass media Product management Branding (Marketing) Unterhaltungsindustrie (DE-588)4186999-0 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4186999-0 (DE-588)4065541-6 (DE-588)4078704-7 |
| title | Branded entertainment product placement and brand strategy in the entertainment business |
| title_alt | Publicité est dans le film |
| title_auth | Branded entertainment product placement and brand strategy in the entertainment business |
| title_exact_search | Branded entertainment product placement and brand strategy in the entertainment business |
| title_full | Branded entertainment product placement and brand strategy in the entertainment business Jean-Marc Lehu |
| title_fullStr | Branded entertainment product placement and brand strategy in the entertainment business Jean-Marc Lehu |
| title_full_unstemmed | Branded entertainment product placement and brand strategy in the entertainment business Jean-Marc Lehu |
| title_short | Branded entertainment |
| title_sort | branded entertainment product placement and brand strategy in the entertainment business |
| title_sub | product placement and brand strategy in the entertainment business |
| topic | Product placement in mass media Product management Branding (Marketing) Unterhaltungsindustrie (DE-588)4186999-0 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Product placement in mass media Product management Branding (Marketing) Unterhaltungsindustrie Werbung USA |
| work_keys_str_mv | AT lehujeanmarc publiciteestdanslefilm AT lehujeanmarc brandedentertainmentproductplacementandbrandstrategyintheentertainmentbusiness |