Experiential marketing: a practical guide to interactive brand experiences
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London [u.a.]
Kogan Page
2008
|
| Subjects: | |
| Physical Description: | VI, 264 S. Ill., graph. Darst. |
| ISBN: | 9780749452759 |
Staff View
MARC
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Record in the Search Index
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| id | DE-604.BV035395594 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:34:16Z |
| institution | BVB |
| isbn | 9780749452759 |
| language | English |
| lccn | 2008039199 |
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| physical | VI, 264 S. Ill., graph. Darst. |
| publishDate | 2008 |
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| publisher | Kogan Page |
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| spelling | Smilansky, Shaz Verfasser (DE-588)1154457648 aut Experiential marketing a practical guide to interactive brand experiences Shaz Smilansky London [u.a.] Kogan Page 2008 VI, 264 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Branding (Marketing) Target marketing Online-Marketing (DE-588)7706419-7 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Verbraucherforschung (DE-588)4187567-9 gnd rswk-swf Erlebnismarketing (DE-588)4318118-1 gnd rswk-swf Experiment (DE-588)4015999-1 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Verbraucherforschung (DE-588)4187567-9 s Marketingforschung (DE-588)4200055-5 s Experiment (DE-588)4015999-1 s DE-604 Marketingmanagement (DE-588)4168907-0 s Markenpolitik (DE-588)4144679-3 s Erlebnismarketing (DE-588)4318118-1 s Online-Marketing (DE-588)7706419-7 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Smilansky, Shaz Experiential marketing a practical guide to interactive brand experiences Branding (Marketing) Target marketing Online-Marketing (DE-588)7706419-7 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingforschung (DE-588)4200055-5 gnd Verbraucherforschung (DE-588)4187567-9 gnd Erlebnismarketing (DE-588)4318118-1 gnd Experiment (DE-588)4015999-1 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4168907-0 (DE-588)4200055-5 (DE-588)4187567-9 (DE-588)4318118-1 (DE-588)4015999-1 (DE-588)4144679-3 |
| title | Experiential marketing a practical guide to interactive brand experiences |
| title_auth | Experiential marketing a practical guide to interactive brand experiences |
| title_exact_search | Experiential marketing a practical guide to interactive brand experiences |
| title_full | Experiential marketing a practical guide to interactive brand experiences Shaz Smilansky |
| title_fullStr | Experiential marketing a practical guide to interactive brand experiences Shaz Smilansky |
| title_full_unstemmed | Experiential marketing a practical guide to interactive brand experiences Shaz Smilansky |
| title_short | Experiential marketing |
| title_sort | experiential marketing a practical guide to interactive brand experiences |
| title_sub | a practical guide to interactive brand experiences |
| topic | Branding (Marketing) Target marketing Online-Marketing (DE-588)7706419-7 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingforschung (DE-588)4200055-5 gnd Verbraucherforschung (DE-588)4187567-9 gnd Erlebnismarketing (DE-588)4318118-1 gnd Experiment (DE-588)4015999-1 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Branding (Marketing) Target marketing Online-Marketing Marketingmanagement Marketingforschung Verbraucherforschung Erlebnismarketing Experiment Markenpolitik |
| work_keys_str_mv | AT smilanskyshaz experientialmarketingapracticalguidetointeractivebrandexperiences |