Experiential marketing: a practical guide to interactive brand experiences
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Kogan Page
2008
|
| Schlagworte: | |
| Beschreibung: | VI, 264 S. Ill., graph. Darst. |
| ISBN: | 9780749452759 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV035395594 | ||
| 003 | DE-604 | ||
| 005 | 20190813 | ||
| 007 | t | ||
| 008 | 090326s2008 xxkad|| |||| 00||| eng d | ||
| 010 | |a 2008039199 | ||
| 020 | |a 9780749452759 |9 978-0-7494-5275-9 | ||
| 035 | |a (OCoLC)612081108 | ||
| 035 | |a (DE-599)BVBBV035395594 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxk |c GB | ||
| 049 | |a DE-526 | ||
| 050 | 0 | |a HF5415.1255 | |
| 082 | 0 | |a 658.8/27 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Smilansky, Shaz |e Verfasser |0 (DE-588)1154457648 |4 aut | |
| 245 | 1 | 0 | |a Experiential marketing |b a practical guide to interactive brand experiences |c Shaz Smilansky |
| 264 | 1 | |a London [u.a.] |b Kogan Page |c 2008 | |
| 300 | |a VI, 264 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Target marketing | |
| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherforschung |0 (DE-588)4187567-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Erlebnismarketing |0 (DE-588)4318118-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Experiment |0 (DE-588)4015999-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Verbraucherforschung |0 (DE-588)4187567-9 |D s |
| 689 | 0 | 1 | |a Marketingforschung |0 (DE-588)4200055-5 |D s |
| 689 | 0 | 2 | |a Experiment |0 (DE-588)4015999-1 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 1 | 1 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 1 | 2 | |a Erlebnismarketing |0 (DE-588)4318118-1 |D s |
| 689 | 1 | 3 | |a Online-Marketing |0 (DE-588)7706419-7 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-017316324 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804138820633886720 |
|---|---|
| any_adam_object | |
| author | Smilansky, Shaz |
| author_GND | (DE-588)1154457648 |
| author_facet | Smilansky, Shaz |
| author_role | aut |
| author_sort | Smilansky, Shaz |
| author_variant | s s ss |
| building | Verbundindex |
| bvnumber | BV035395594 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1255 |
| callnumber-search | HF5415.1255 |
| callnumber-sort | HF 45415.1255 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)612081108 (DE-599)BVBBV035395594 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01990nam a2200541zc 4500</leader><controlfield tag="001">BV035395594</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20190813 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">090326s2008 xxkad|| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2008039199</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780749452759</subfield><subfield code="9">978-0-7494-5275-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)612081108</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV035395594</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxk</subfield><subfield code="c">GB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-526</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.1255</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/27</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Smilansky, Shaz</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1154457648</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Experiential marketing</subfield><subfield code="b">a practical guide to interactive brand experiences</subfield><subfield code="c">Shaz Smilansky</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London [u.a.]</subfield><subfield code="b">Kogan Page</subfield><subfield code="c">2008</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">VI, 264 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Target marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherforschung</subfield><subfield code="0">(DE-588)4187567-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Erlebnismarketing</subfield><subfield code="0">(DE-588)4318118-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Experiment</subfield><subfield code="0">(DE-588)4015999-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Verbraucherforschung</subfield><subfield code="0">(DE-588)4187567-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Experiment</subfield><subfield code="0">(DE-588)4015999-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Erlebnismarketing</subfield><subfield code="0">(DE-588)4318118-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="3"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-017316324</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV035395594 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:34:16Z |
| institution | BVB |
| isbn | 9780749452759 |
| language | English |
| lccn | 2008039199 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017316324 |
| oclc_num | 612081108 |
| open_access_boolean | |
| owner | DE-526 |
| owner_facet | DE-526 |
| physical | VI, 264 S. Ill., graph. Darst. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Smilansky, Shaz Verfasser (DE-588)1154457648 aut Experiential marketing a practical guide to interactive brand experiences Shaz Smilansky London [u.a.] Kogan Page 2008 VI, 264 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Branding (Marketing) Target marketing Online-Marketing (DE-588)7706419-7 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Verbraucherforschung (DE-588)4187567-9 gnd rswk-swf Erlebnismarketing (DE-588)4318118-1 gnd rswk-swf Experiment (DE-588)4015999-1 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Verbraucherforschung (DE-588)4187567-9 s Marketingforschung (DE-588)4200055-5 s Experiment (DE-588)4015999-1 s DE-604 Marketingmanagement (DE-588)4168907-0 s Markenpolitik (DE-588)4144679-3 s Erlebnismarketing (DE-588)4318118-1 s Online-Marketing (DE-588)7706419-7 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Smilansky, Shaz Experiential marketing a practical guide to interactive brand experiences Branding (Marketing) Target marketing Online-Marketing (DE-588)7706419-7 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingforschung (DE-588)4200055-5 gnd Verbraucherforschung (DE-588)4187567-9 gnd Erlebnismarketing (DE-588)4318118-1 gnd Experiment (DE-588)4015999-1 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4168907-0 (DE-588)4200055-5 (DE-588)4187567-9 (DE-588)4318118-1 (DE-588)4015999-1 (DE-588)4144679-3 |
| title | Experiential marketing a practical guide to interactive brand experiences |
| title_auth | Experiential marketing a practical guide to interactive brand experiences |
| title_exact_search | Experiential marketing a practical guide to interactive brand experiences |
| title_full | Experiential marketing a practical guide to interactive brand experiences Shaz Smilansky |
| title_fullStr | Experiential marketing a practical guide to interactive brand experiences Shaz Smilansky |
| title_full_unstemmed | Experiential marketing a practical guide to interactive brand experiences Shaz Smilansky |
| title_short | Experiential marketing |
| title_sort | experiential marketing a practical guide to interactive brand experiences |
| title_sub | a practical guide to interactive brand experiences |
| topic | Branding (Marketing) Target marketing Online-Marketing (DE-588)7706419-7 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingforschung (DE-588)4200055-5 gnd Verbraucherforschung (DE-588)4187567-9 gnd Erlebnismarketing (DE-588)4318118-1 gnd Experiment (DE-588)4015999-1 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Branding (Marketing) Target marketing Online-Marketing Marketingmanagement Marketingforschung Verbraucherforschung Erlebnismarketing Experiment Markenpolitik |
| work_keys_str_mv | AT smilanskyshaz experientialmarketingapracticalguidetointeractivebrandexperiences |