Verfügbarkeit: Relationship marketing

Relationship marketing:

Gespeichert in:

Bibliographische Detailangaben
1. Verfasser:	Godson, Mark (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Oxford [u.a.] Oxford Univ. Press 2009
Ausgabe:	1. publ.
Schlagworte:	Customer Relationship Management E-Business Lieferanten-Kunden-Beziehung Marketing Marketingtheorie Relatiemarketing Theorie Relationship marketing Beziehungsmarketing Beziehungsmanagement
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	Includes bibliographical references and index
Beschreibung:	XII, 361 S. Ill., graph. Darst. 25cm
ISBN:	0199211566 9780199211562

Internformat

MARC


LEADER	00000nam a2200000 c 4500
001	BV035390905
003	DE-604
005	20100621
007	t
008	090325s2009 ad\|\| \|\|\|\| 00\|\|\| eng d
020			\|a 0199211566 \|c (pbk) : £34.99 \|9 0-19-921156-6
020			\|a 9780199211562 \|c (pbk) : £34.99 \|9 978-0-19-921156-2
035			\|a (OCoLC)267171479
035			\|a (DE-599)GBV584471246
040			\|a DE-604 \|b ger \|e aacr
041	0		\|a eng
049			\|a DE-703 \|a DE-945 \|a DE-1050 \|a DE-1102 \|a DE-91
050		0	\|a HF5415.55
082	0		\|a 658.812 \|2 22
084			\|a QP 600 \|0 (DE-625)141905: \|2 rvk
084			\|a QP 620 \|0 (DE-625)141911: \|2 rvk
084			\|a WIR 810f \|2 stub
100	1		\|a Godson, Mark \|e Verfasser \|4 aut
245	1	0	\|a Relationship marketing \|c Mark Godson
250			\|a 1. publ.
264		1	\|a Oxford [u.a.] \|b Oxford Univ. Press \|c 2009
300			\|a XII, 361 S. \|b Ill., graph. Darst. \|c 25cm
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
500			\|a Includes bibliographical references and index
650		7	\|a Customer Relationship Management \|2 stw
650		7	\|a E-Business \|2 stw
650		7	\|a Lieferanten-Kunden-Beziehung \|2 stw
650		7	\|a Marketing \|2 stw
650		7	\|a Marketingtheorie \|2 stw
650		7	\|a Relatiemarketing \|2 gtt
650		7	\|a Theorie \|2 stw
650		4	\|a Relationship marketing
650	0	7	\|a Beziehungsmarketing \|0 (DE-588)4789127-0 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marketing \|0 (DE-588)4037589-4 \|2 gnd \|9 rswk-swf
650	0	7	\|a Beziehungsmanagement \|0 (DE-588)4326109-7 \|2 gnd \|9 rswk-swf
689	0	0	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	0	1	\|a Beziehungsmanagement \|0 (DE-588)4326109-7 \|D s
689	0		\|5 DE-604
689	1	0	\|a Beziehungsmarketing \|0 (DE-588)4789127-0 \|D s
689	1		\|8 1\p \|5 DE-604
856	4	2	\|m GBV Datenaustausch \|q application/pdf \|u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017311685&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA \|3 Inhaltsverzeichnis
999			\|a oai:aleph.bib-bvb.de:BVB01-017311685
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk

Datensatz im Suchindex

_version_	1804138813612621824
adam_text	IMAGE 1 RELATIONSHIP O MARK GODSON OXJORD UNIVERSITY PRESS IMAGE 2 1 BACKGROUND AND THEORY 3 INTRODUCTION-THE SCOPE OF RELATIONSHIP MARKETING 4 CAN RELATIONSHIPS AND MARKETING BE PUT TOGETHER? 7 THE RISE OF TRADITIONAL MARKETING THEORY 7 DOUBTS CAST ON TRADITIONAL MARKETING THEORY 9 THE RISE OF RELATIONSHIP MARKETING 16 THEORIES OF RELATIONSHIP MARKETING 21 CRITICISMS OF RELATIONSHIP MARKETING 28 CHAPTER SUMMARY 30 2 THE NATURE OF RELATIONSHIPS 37 INTRODUCTION / 38 DEFINING CUSTOMER RELATIONSHIPS 40 MEETING CUSTOMER REQUIREMENTS MORE CLOSELY 43 TRUST AND BELONGING BUSINESS NETWORKS THE PERSONAL TOUCH IS RELATIONSHIP MARKETING SUITABLE FOR ALL? CHAPTER SUMMARY 3 THE SIGNIFICANCE OF CUSTOMER RETENTION INTRODUCTION THE VALUE OF CUSTOMER RETENTION THE IMPORTANCE OF WINNING NEW CUSTOMERS 79 THE LINK BETWEEN CUSTOMER SATISFACTION AND CUSTOMER RETENTION 81 THE ROLE OF CUSTOMER CARE AND SERVICE QUALITY 85 MANAGING CUSTOMER RETENTION AND DEFECTION 88 CHAPTER SUMMARY 95 4 CUSTOMER LOYALTY AND INVOLVEMENT 99 INTRODUCTION 100 A WORD ABOUT LOYALTY 102 THE LADDER OF LOYALTY 106 MEASURING LOYALTY 109 CATEGORIZING CUSTOMER LOYALTY 111 LOYALTY SCHEMES 115 PERMISSION MARKETING 125 INVOLVING THE CUSTOMER AS A MEMBER 126 INVOLVING THE CUSTOMER AT AN EMOTIONAL LEVEL 128 CHAPTER SUMMARY 129 48 53 56 63 64 59 70 72 5 CUSTOMER RELATIONSHIP MANAGEMENT (CRM) INTRODUCTION WHAT IS CRM? LEVELS OF CRM INFORMATION TECHNOLOGY AND CRM USING INFORMATION AND KNOWLEDGE ABOUT CUSTOMERS DATA PROTECTION IMPLEMENTATION ISSUES CHAPTER SUMMARY 135 136 139 142 145 148 156 158 161 IMAGE 3 X LL 6 ELECTRONIC RELATIONSHIPS 169 INTRODUCTION 170 IMPLICATIONS OF E-COMMERCE FOR RELATIONSHIPS 172 THE NATURE OF E-RELATIONSHIPS 176 THE MOVE TO ONLINE SHOPPING 185 DEVELOPING TRUST ONLINE 190 MANAGING ONLINE RELATIONSHIPS 192 CHAPTER SUMMARY 197 7 EXTERNAL RELATIONSHIPS 202 INTRODUCTION 203 A NOTE ABOUT STAKEHOLDERS 205 RELATIONSHIPS WITH GOVERNMENTS 207 RELATIONSHIPS WITH OTHER AUTHORITIES 211 RELATIONSHIPS WITH LENDERS AND FINANCIAL BODIES 212 RELATIONSHIPS WITH PRESSURE GROUPS AND PUBLICS 216 RELATIONSHIPS WITH THE MASS MEDIA 225 ALLIANCE/PARTNER RELATIONSHIPS 227 CHAPTER SUMMARY 231 8 SUPPLIER RELATIONS 236 INTRODUCTION 237 SUPPLY NETWORKS 250 SUPPLY CHAINS AND DISTRIBUTION CHANNELS 253 APPLYING SUPPLIER RELATIONSHIPS 256 CHAPTER SUMMARY 261 9 INTERNAL RELATIONSHIPS 267 INTRODUCTION 268 THE SCOPE OF INTERNAL MARKETING 271 N THE CONCEPT OF THE INTERNAL CUSTOMER 273 IMPACT OF EMPLOYEES ON EXTERNAL CUSTOMERS 282 MANAGING INTERNAL MARKETING RELATIONSHIPS 293 CHAPTER SUMMARY 295 10 THE MANAGEMENT OF RELATIONSHIPS 303 INTRODUCTION 304 EVALUATION-TO WHAT EXTENT IS A RELATIONSHIP STRATEGY APPROPRIATE? 304 CHOICE OF RELATIONSHIPS 310 STRUCTURES AND SYSTEMS FOR RELATIONSHIP MARKETING 318 IMPLEMENTING RELATIONSHIP MARKETING 322 MONITORING AND CONTROL OF RELATIONSHIPS 324 CHAPTER SUMMARY 328 11 THE FUTURE OF RELATIONSHIP MARKETING 333 INTRODUCTION 334 THE SIGNIFICANCE OF NEW TECHNOLOGY 334 DEVELOPING AN INTEGRATED CUSTOMER APPROACH 338 IMPLICATIONS FOR MARKETERS 345 CUSTOMERS WILL BE THE DRIVING FORCE 346 RELATIONSHIP MARKETING-A PARADIGM SHIFT? 349 CHAPTER SUMMARY 349 INDEX 355
any_adam_object	1
author	Godson, Mark
author_facet	Godson, Mark
author_role	aut
author_sort	Godson, Mark
author_variant	m g mg
building	Verbundindex
bvnumber	BV035390905
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415.55
callnumber-search	HF5415.55
callnumber-sort	HF 45415.55
callnumber-subject	HF - Commerce
classification_rvk	QP 600 QP 620
classification_tum	WIR 810f
ctrlnum	(OCoLC)267171479 (DE-599)GBV584471246
dewey-full	658.812
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.812
dewey-search	658.812
dewey-sort	3658.812
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	1. publ.
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02143nam a2200565 c 4500</leader><controlfield tag="001">BV035390905</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20100621 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">090325s2009 ad\|\| \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0199211566</subfield><subfield code="c">(pbk) : £34.99</subfield><subfield code="9">0-19-921156-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780199211562</subfield><subfield code="c">(pbk) : £34.99</subfield><subfield code="9">978-0-19-921156-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)267171479</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)GBV584471246</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-1102</subfield><subfield code="a">DE-91</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.55</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.812</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 620</subfield><subfield code="0">(DE-625)141911:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 810f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Godson, Mark</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Relationship marketing</subfield><subfield code="c">Mark Godson</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. publ.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Oxford [u.a.]</subfield><subfield code="b">Oxford Univ. Press</subfield><subfield code="c">2009</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XII, 361 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield><subfield code="c">25cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Customer Relationship Management</subfield><subfield code="2">stw</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">E-Business</subfield><subfield code="2">stw</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Lieferanten-Kunden-Beziehung</subfield><subfield code="2">stw</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">stw</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketingtheorie</subfield><subfield code="2">stw</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Relatiemarketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Theorie</subfield><subfield code="2">stw</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Relationship marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Beziehungsmarketing</subfield><subfield code="0">(DE-588)4789127-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Beziehungsmanagement</subfield><subfield code="0">(DE-588)4326109-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Beziehungsmanagement</subfield><subfield code="0">(DE-588)4326109-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Beziehungsmarketing</subfield><subfield code="0">(DE-588)4789127-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">GBV Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017311685&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-017311685</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection>
id	DE-604.BV035390905
illustrated	Illustrated
indexdate	2024-07-09T21:34:09Z
institution	BVB
isbn	0199211566 9780199211562
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-017311685
oclc_num	267171479
open_access_boolean
owner	DE-703 DE-945 DE-1050 DE-1102 DE-91 DE-BY-TUM
owner_facet	DE-703 DE-945 DE-1050 DE-1102 DE-91 DE-BY-TUM
physical	XII, 361 S. Ill., graph. Darst. 25cm
publishDate	2009
publishDateSearch	2009
publishDateSort	2009
publisher	Oxford Univ. Press
record_format	marc
spelling	Godson, Mark Verfasser aut Relationship marketing Mark Godson 1. publ. Oxford [u.a.] Oxford Univ. Press 2009 XII, 361 S. Ill., graph. Darst. 25cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Customer Relationship Management stw E-Business stw Lieferanten-Kunden-Beziehung stw Marketing stw Marketingtheorie stw Relatiemarketing gtt Theorie stw Relationship marketing Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Marketing (DE-588)4037589-4 s Beziehungsmanagement (DE-588)4326109-7 s DE-604 Beziehungsmarketing (DE-588)4789127-0 s 1\p DE-604 GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017311685&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Godson, Mark Relationship marketing Customer Relationship Management stw E-Business stw Lieferanten-Kunden-Beziehung stw Marketing stw Marketingtheorie stw Relatiemarketing gtt Theorie stw Relationship marketing Beziehungsmarketing (DE-588)4789127-0 gnd Marketing (DE-588)4037589-4 gnd Beziehungsmanagement (DE-588)4326109-7 gnd
subject_GND	(DE-588)4789127-0 (DE-588)4037589-4 (DE-588)4326109-7
title	Relationship marketing
title_auth	Relationship marketing
title_exact_search	Relationship marketing
title_full	Relationship marketing Mark Godson
title_fullStr	Relationship marketing Mark Godson
title_full_unstemmed	Relationship marketing Mark Godson
title_short	Relationship marketing
title_sort	relationship marketing
topic	Customer Relationship Management stw E-Business stw Lieferanten-Kunden-Beziehung stw Marketing stw Marketingtheorie stw Relatiemarketing gtt Theorie stw Relationship marketing Beziehungsmarketing (DE-588)4789127-0 gnd Marketing (DE-588)4037589-4 gnd Beziehungsmanagement (DE-588)4326109-7 gnd
topic_facet	Customer Relationship Management E-Business Lieferanten-Kunden-Beziehung Marketing Marketingtheorie Relatiemarketing Theorie Relationship marketing Beziehungsmarketing Beziehungsmanagement
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017311685&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT godsonmark relationshipmarketing

Verfügbarkeit

Es ist kein Print-Exemplar vorhanden.

Fernleihe Bestellen Achtung: Nicht im THWS-Bestand! Inhaltsverzeichnis

MARC

Datensatz im Suchindex

Es ist kein Print-Exemplar vorhanden.

Ähnliche Einträge