Buyer behaviour: understanding consumer psychology and marketing
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Cape Town
Oxford Univ. Press
2008
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| Ausgabe: | 4. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Verlagsankündigung u.d.T.: Consumer behaviour. - Hier auch weitere Nachdr. |
| Beschreibung: | XVI, 388 S. Ill., graph. Darst. |
| ISBN: | 9780195764444 |
Internformat
MARC
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| 245 | 1 | 0 | |a Buyer behaviour |b understanding consumer psychology and marketing |c Flip du Plessis ... |
| 246 | 1 | 3 | |a Consumer behaviour |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a Cape Town |b Oxford Univ. Press |c 2008 | |
| 300 | |a XVI, 388 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Verlagsankündigung u.d.T.: Consumer behaviour. - Hier auch weitere Nachdr. | ||
| 650 | 7 | |a Entscheidung |2 stw | |
| 650 | 7 | |a Konsumentenverhalten |2 stw | |
| 650 | 7 | |a Marketingpolitik |2 stw | |
| 650 | 7 | |a Südafrika |2 stw | |
| 650 | 7 | |a Theorie |2 stw | |
| 650 | 7 | |a Willingness to pay |2 stw | |
| 650 | 7 | |a Zielgruppe |2 stw | |
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Datensatz im Suchindex
| _version_ | 1804138808675926016 |
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| adam_text | UIFLERSTANCLING CONSUMER PSYCHOLOGY AND MARKETING FOURTH EDITION FLIP DU
PLESSIS DEON ROUSSEAU CONTRIBUTING AUTHORS CHRISTO BOSHOFF LENE EHLERS
MARINDA ENGELBRECHT REINHOLD JOUBERT SONJA SANDERS OXTORD UNIVERSITY
PRESS SOUTHERN AFRICA CONTENTS PART ONE: INTRODUCTION AND OVERVIEW 1.
INTRODUCTION AND OVERVIEW FLIP DU PLESSIS FOCUS INTRODUCTION TO CONSUMER
BEHAVIOUR 1.1 THE ORIGIN AND DEVELOPMENT OF CONSUMER BEHAVIOUR AS A
DISCIPLINE 1.2 THE IMPORTANCE OF UNDERSTANDING CONSUMER BEHAVIOUR 1.3
THE ROLES OF CUSTOMERS 1.4 DEFINITION OF CONSUMER BEHAVIOUR 1.5 THE
RELATIONSHIP BETWEEN CONSUMER BEHAVIOUR AND MARKETING 1.5.1 S
EGMENTATION 1.5.2 POSITIONING 1.5.3 PRICE 1.5.4 PRODUCT / 1.5.5
COMMUNICATION 1.5.6 DISTRIBUTION 1.5.7 PEOPLE 1.5.8 PROCESSES 1.5.9
PHYSICAL EVIDENCE 1.6 PLAN OF THE BOOK PART ONE: INTRODUCTION AND
OVERVIEW PART TWO: EXTERNAL INFLUENCES PART THREE: INTERNAL INFLUENCES
PART FOUR: DECISION PROCESSES PART FIVE: SOCIAL RESPONSIBILITY SUMMARY
SELF-EVALUATION BIBLIOGRAPHY KEY CONCEPTS SUMMARY AT-A-GLANCE 6 7 8 8 9
9 9 9 9 10 10 10 10 10 10 11 12 12 13 13 13 14 15 15 2. RESEARCHING THE
MARKET 17 DEON ROUSSEAU FOCUS 17 INTRODUCTION 17 2.1 RESEARCH
METHODOLOGY 17 2.1.1 PRIMARY AND SECONDARY INFORMATION 18 2.2 CONSUMER
RESEARCH 19 2.2.1 RESEARCH DESIGN 19 2.3 QUANTITIVE RESEARCH TOOLS 21
2.3.1 SURVEYS * 21 2.3.2 ATTITUDE MEASUREMENT 22 2.3.3 OBSERVATION 23
2.3.4 EXPERIMENTS 24 2.4 QUALITATIVE RESEARCH TOOLS 25 2.4.1 FOCUS GROUP
INTERVIEWS 26 2.4.2 MOTIVATIONAL TECHNIQUES 27 2.4.3 SCRIPTS 28 2.4.4
ETHICAL ISSUES 28 2.5 RESEARCH PROBLEMS 28 2.5.1 CULTURAL FACTORS 29
2.5.2 COUNTERING BIASED EFFECTS OF CULTURAL INFLUENCES 29 2.5.3
ATTITUDINAL FACTORS 30 2.5.4 MULTICULTURAL RESEARCH 31 2.5.5 SEMIOTICS
31 2.6 STRATEGIC RESEARCH APPLICATIONS 32 2.6.1 THE DOMESTIC
MULTICULTURAL ENVIRONMENT 32 2.6.2 RELIANCE ON WHOLESALERS 33 2.6.3
TELEPHONE CONVERSATIONS WITHIN THE SOUTH AFRICAN CONTEXT 33 2.6.4 THE
DECREASING TREND IN SAVING PATTERNS AND INVESTMENT CONTRIBUTIONS 34
SUMMARY 34 SELF-EVALUATION CASE STUDY: SITTING AMONG THE CACTI CASE
STUDY: BOARDWALK CASINO AND ENTERTAINMENT WORLD QUESTIONS BIBLIOGRAPHY
KEY CONCEPTS SUMMARY AT-A-GLANCE 34 35 36 41 42 43 43 PART TWO: EXTERNAL
INFLUENCES 3 CULTURAL INFLUENCES ON BUYER BEHAVIOUR 47 DEON ROUSSEAU
FOCUS 47 INTRODUCTION 47 3.1 CULTURAL VALUES 47 3.1.1 TYPES OF CULTURAL
VALUES 47 3.1.2 CHARACTERISTICS OF CULTURAL VALUES 48 3.1.3 CULTURAL
VALUES ARE LEARNED BEHAVIOUR 48 3.1.4 CULTURAL VALUES ARE GUIDELINES TO
BEHAVIOUR 48 3.1.5 CULTURAL VALUES ARE BOTH PERMANENT AND DYNAMIC 48
3.1.6 CULTURAL VALUES ARE SOCIALLY SHARED 48 3.2 CULTURAL VALUES IN
SOUTH AFRICA 49 3.2.1 AFROCENTRICITY 50 3.2.2 EUROCENTRICITY . 50 3.3
SUBCULTURES IN SOUTH AFRICA 51 3.4 CULTURAL VALUES AND CONSUMER
BEHAVIOUR 53 3.5 CULTURAL DIVERSITY AND MINORITY GROUPS 55 3.6 CULTURAL
INFLUENCES ON INTERNATIONAL RESEARCH 55 3.7 CULTURAL MARKETING
APPLICATIONS 58 SUMMARY 59 SELF-EVALUATION 59 CASE STUDY: NEW SHEEN FROM
SKEEN 60 QUESTIONS 60 CASE STUDY: TIME PERCEPTION RESEARCH 61 QUESTIONS
62 CASE STUDY: CULTURAL SYNERGY OR DIVERSITY IN A NEW EMERGING MARKET 62
QUESTIONS 64 BIBLIOGRAPHY 64 KEY CONCEPTS 65 SUMMARY AT-A-GLANCE 65 VI
4. REFERENCE GROUPS AND FAMILY DECISION-MAKING 67 DEON ROUSSEAU I FOCUS
67 INTRODUCTION 67 4.1 REFERENCE GROUPS 67 4.1.1 THE NATURE OF A
REFERENCE GROUP 67 4.1.2 TYPES OF REFERENCE GROUPS 68 4.1.3 GROUP
CHARACTERISTICS 69 4.1.4 RESEARCH ON REFERENCE GROUP INFLUENCE 70 4.2
FAMILY DECISION-MAKING 71 4.2.1 THE NATURE OF FAMILY DECISION-MAKING 71
4.3 FAMILY ROLES 72 4.3.1 CONFLICT RESOLUTION 73 4.4.THE ROLES OF
HUSBANDS AND WIVES 75 4.4.1 CHILDREN S ROLES 77 4.4.2 RESEARCHING FAMILY
DECISION-MAKING 79 4.5 FAMILY LIFE CYCLE 80 4.6 OPINION LEADERSHIP 80
4.6.1 DEFINING OPINION LEADERSHIP 80 4.6.2 CHARACTERISTICS 81 4.6.3
WORD-OF-MOUTH COMMUNICATION 82 4.7 STRATEGIC MARKETING APPLICATIONS 83
SUMMARY 85 SELF-EVALUATION 85 CASE STUDY: GENTLEMEN AND HOOLIGANS 87
QUESTIONS 87 CASE STUDY: KELLOGG S BREAKFAST CEREALS 87 QUESTIONS 88
BIBLIOGRAPHY 89 KEY CONCEPTS 89 SUMMARY AT-A-GLANCE 90 5. MARKETING
COMMUNICATIONS 91 SONJA KNIPE FOCUS 91 INTRODUCTION 91 5.1 MARKETING
COMMUNICATION AS AN ELEMENT OF THE MARKETING MIX 92 5.2 A BASIC MODEL OF
COMMUNICATION 92 5.2.1 THE RECEIVER 94 5.2.2 THE RESPONSE PROCESS 95
5.2.3 MODELS OF THE RESPONSE PROCESS 97 5.2.4 ALTERNATIVE RESPONSE
HIERARCHIES 98 5.2.5 DEGREES OF CUSTOMER-TO-BRAND BONDING 100 5.3 5.3
5.3 THE SENDER AND ENCODING OF THE MESSAGE . 1 BRAND IDENTITY AND
POSITIONING .2 CORE IDENTITY, EXTENDED IDENTITY, AND BRAND ESSENCE 5.3.3
BRAND PROPOSITION (VALUE PROPOSITION) 5.3.4 BRAND ARCHITECTURE 5.3.5
RELATIONSHIP CONSTRUCT 5.3.6 IMPLEMENTING BRAND IDENTITY 5.4 FORMULATING
THE MARKETING COMMUNICATION STRATEGY 5.4.1 CONSUMER INSIGHT 5.4.2 A
MODEL FOR ACHIEVING CONSUMER INSIGHT KEY COMPONENTS OF THE MARKETING
COMMUNICATION STRATEGY 1 THE WHO 2 THE WHAT 3 THE WHY 4 THE BIG IDEA HOW
MARKETING COMMUNICATION PLANS 100 101 102 103 106 106 107 108 108 5.9.3
ADVERTISEMENT-EXECUTION THOUGHTS 5.10 STRATEGIC MARKETING APPLICATIONS
SUMMARY SELF-EVALUATION CASE STUDY: KYKNET QUESTIONS CASE STUDY: EASTERN
CAPE AIRLINES QUESTIONS BIBLIOGRAPHY KEY CONCEPTS SUMMARY AT-A-GLANCE
125 125 126 127 128 130 130 133 133 134 135 5.5 5.5 5.5 5.5 5.5 5.6
5.6.: 5.6.: 5.6.: 5.7 5.7. 5.7.: 5.7.: 5.8 5.8. 5.8.: 5.8.: 5.8. 5.9
5.9. 5.9.: 109 109 109 110 110 110 137 6. PURCHASING POWER DECISIONS
REINHOLD JOUBERT FOCUS INTRODUCTION 6.1 THE EFFECTS OF MACROECONOMIC
FACTORS ON CONSUMER BEHAVIOUR 6.1.1 IMPORTANCE OF MACROECONOMIC
ENVIRONMENT FACING THE CONSUMER 140 6.2 EFFECTS OF MICROECONOMIC FACTORS
137 137 138 ARE BLENDED AND INTEGRATED 1 ELEMENTS OF THE INTEGRATED
MARKETING COMMUNICATION MIX 2 WHAT S IN IT FOR THE CONSUMER? 3
INTEGRATED MARKETING COMMUNICATIONS MODELS AIDING EFFECTIVE PLANNING OF
MARKETING COMMUNICATION 1 FOUR PRIMARY STRATEGIES FOR PLANNING MARKETING
COMMUNICATION 2 DIFFUSION PROCESSES 3 VARIATION IN MARKETING
COMMUNICATION BLENDS OVER THE LIFE CYCLE OF A PRODUCT MEDIA PLANNING 1
MAJOR ADVERTISING MEDIA 2 SUPPORT, ALTERNATIVE, OR ADDITIONAL MEDIA 3
MEDIA PLANNING AND OBJECTIVES 4 THE MEDIA PLAN PROCESSING OF
COMMUNICATIONS BY THE RECEIVER 1 PRODUCT OR MESSAGE THOUGHTS 2
SOURCE-ORIENTED THOUGHTS 110 111 114 114 115 115 117 118 120 120 122 122
123 124 125 125 ON CONSUMER BEHAVIOUR 6.2.1 PRICE ELASTICITY OF DEMAND
6.2.2 ADVERTISING 6.3 PRICING STRATEGIES 6.3.1 CONCEPTUAL ISSUES IN
PRICING 6.3.2 PRICE PERCEPTIONS FROM A CONSUMER PERSPECTIVE 6.3.3 PRICE
AWARENESS 6.3.4 PRICE-QUALITY RELATIONSHIP SUMMARY SELF-EVALUATION CASE
STUDY: THE STORY OF THE MUSTANG QUESTIONS BIBLIOGRAPHY KEY CONCEPTS
SUMMARY AT-A-GLANCE PART THREE: INTERNAL INFLUENCES 7. BUYER
EXPECTATIONS AND PERCEPTIONS DEON ROUSSEAU FOCUS INTRODUCTION 7.1
EXPECTATIONS DEFINED 142 [ 144 145 145 147 151 152 152 153 153 154 155
155 156 156 159 159 159 VLL .- I 7.2 DEFINING PERCEPTION 160 7.3 THE
PROCESS OF PERCEPTION 161 7.3.1 OBSERVATION 161 7.3.2 PERCEPTUAL
SELECTION 163 7.3.3 PERCEPTUAL ORGANISATION 171 7.4 STRATEGIC MARKETING
APPLICATIONS 177 7.4.1 PRODUCT AND SERVICE IMAGE DECISIONS 177 7.4.2
STORE AND CORPORATE IMAGE DECISIONS - 177 7.4.3 PRICE EXPECTATIONS 178
7.4.4 ADVERTISING DECISIONS 178 SUMMARY 179 SELF-EVALUATION 180 CASE
STUDY: THE SUPER Q 181 QUESTIONS 181 CASE STUDY: CASTLES IN THE AIR 182
QUESTIONS 182 BIBLIOGRAPHY 182 KEY CONCEPTS 183 SUMMARY AT-A-GLANCE 184
8. BUYER REALITY; ATTITUDES, LEARNING AND INVOLVEMENT 185 DEON
ROUSSEAU FOCUS 185 INTRODUCTION 185 8.1 LEARNING 186 8.1.1 LEARNING
DIEORIES 186 8.1.2 INVOLVEMENT THEORY 191- 8.2 HABIT, LEARNING, AND
DECISION-MAKING 192 8.3 SOME ATTRIBUTES OF LEARNING 193 8.3.1 IMPORTANCE
193 8.3.2 REINFORCEMENT 193 8.3.3 REPETITION 194 8.4 ATTITUDES 194 8.4.1
DEFINING ATTITUDE 194 8.4.2 MODELS OF CONSUMER ATTITUDES 195 8.4.3
ATTITUDE FORMATION 200 8.4.4 FUNCTIONS OF ATTITUDES 201 8.4.5 ATTITUDE
MEASUREMENT 201 8.4.6 ATTITUDE CHANGE 204 8.5 STRATEGIC MARKETING
APPLICATIONS 205 SUMMARY 206 SELF-EVALUATION 206 CASE STUDY: NOT
EVERYONE S CHOICE 207 QUESTIONS 207 CASE STUDY: SUCKING EGGS QUESTIONS
CASE STUDY: INTANGA ATJAR QUESTION 207 208 208 209 CASE STUDY: CHANGING
ATTITUDES TOWARDS RUMOURS: A MCDONALD S STORY 209 QUESTIONS 211
BIBLIOGRAPHY 212 KEY CONCEPTS 213 SUMMARY AT-A-GLANCE 213 9. PERSONALITY
AND PSYCHOGRAPHICS 215 DEON ROUSSEAU AND FLIP DU PLESSIS FOCUS 215
INTRODUCTION 215 9.1 PERSONALITY 215 9.2 PERSONALITY THEORIES 216 9.2.1
TRAIT THEORY 216 9.2.2 PSYCHOANALYTICAL THEORY 217 9.2.3 SOCIAL THEORY
218 9.2.4 SELF-CONCEPT THEORY 218 9.2.5 APPLICATIONS 219 9.3
PSYCHOGRAPHICS 220 9.3.1 LIFESTYLES 222 9.3.2 CONSTRUCTING A
PSYCHOGRAPHIC INVENTORY 223 9.3.3 APPLICATIONS 225 9.3.4 UNIVERSAL
LIVING STANDARDS MEASUREMENT 226 9.4 MARKET SEGMENTATION 233 9.4.1 BASES
FOR SEGMENTATION 234 9.4.2 BLACK MIDDLE CLASS 237 9.4.3 APPLICATION
AREAS OF LIFESTYLE SEGMENTATION 239 9.5 CULTURAL VALUES 239 9.6
PERSONALITY 242 9.6.1 BRANDS AND PERSONALITY 242 9.6.2 NOSTALGIA AND
PERSONALITY 242 9.6.3 GAMBLING AND PERSONALITY 243 9.6.4 PERSONALITY AND
SALESPEOPLE S PERFORMANCE 244 9.7 STRATEGIC MARKETING APPLICATIONS 245
SUMMARY 246 SELF-EVALUATION 247 CASE STUDY: GOING BACKWARDS 248
QUESTIONS 249 CASE STUDY: HARNESSING BLACK PRIDE 249 VLLL QUESTIONS CASE
STUDY: SURFING THE WAVE OF NOSTALGIA QUESTIONS BIBLIOGRAPHY KEY CONCEPTS
SUMMARY AT-A-GLANCE 251 251 253 253 255 255 PART FOUR: DECISION
PROCESSES 259 10. CONSUMER DECISION PROCESS DEON ROUSSEAU FOCUS 259
INTRODUCTION 259 10.1 CONSUMER DECISION-MAKING: INFLUENCING VARIABLES
260 10.1.1 INDIVIDUAL INFLUENCING VARIABLES 261 10.1.2 ENVIRONMENTAL
INFLUENCES 261 10.1.3 PURCHASE SITUATIONS 262 10.2 COMPLEX
DECISION-MAKING: SIX STAGES IN THE PROCESS 262 10.2.1 STAGE ONE: PROBLEM
RECOGNITION 263 10.2.2 STAGE TWO: BLOCKING MECHANISMS 266 10.2.3 STAGE
THREE: INFORMATION SEARCH AND PROCESSING 267 10.2.4 STAGE FOUR: EXPECTED
OUTCOME AND INTENTIONS 267 10.2.5 STAGE FIVE: RESPONSE 268 10.2.6 STAGE
SIX: POST-PURCHASE RESPONSE 269 10.3 A MODEL OF ADULT PURCHASE
DECISION-MAKING ABOUT/URNITURE 269 10.3.1 CASINO GAMBLING AND STRUCTURAL
EQUATION MODELLING 271 10.4 HABITUAL BUYING BEHAVIOUR 271 10.5 HIGH- AND
LOW-INVOLVEMENT DECISION-MAKING 273 10.6 STRATEGIC MARKETING
APPLICATIONS 274 SUMMARY 276 SELF-EVALUATION 276 CASE STUDY: CASINO
GAMBLING RESEARCH 277 QUESTIONS 279 CASE STUDY: REPENT AT LEISURE 279
QUESTIONS 280 CASE STUDY: RUSTICA FURNISHINGS 280 QUESTIONS 284
BIBLIOGRAPHY 284 KEY CONCEPTS 284 SUMMARY AT-A-GLANCE 285 11. BUSINESS
DECISION PROCESS 287 LENE EHLERS FOCUS 287 INTRODUCTION 287 11.1
DIFFERENCE BETWEEN BUSINESS AND CONSUMER MARKETING 288 11.2 BUSINESS
CUSTOMERS 289 11.2.1 CLASSIFYING BUSINESS CUSTOMERS 289 11.2.2
SEGMENTING BUSINESS CUSTOMERS 290 11.3 BUSINESS RELATIONSHIPS 292 11.3.1
SUPPLIER-CUSTOMER RELATIONSHIP 292 11.3.2 BUSINESS BUYING DECISION
PROCESS MODEL 293 11.4 INFLUENCES ON THE BUSINESS DECISION PROCESS 295
11.4.1 ENVIRONMENTAL FORCES 295 11.4.2 ORGANISATIONAL FORCES 296 11.4.3
INDIVIDUAL FORCES 299 SUMMARY 304 SELF-EVALUATION 305 CASE STUDY: MAKING
CHICKENS EXCITING 305 QUESTIONS 306 BIBLIOGRAPHY 307 KEY CONCEPTS 307
SUMMARY AT-A-GLANCE 308 12. SERVICES DECISION PROCESS 309 CHRISTO
BOSHOFF FOCUS 309 INTRODUCTION 309 12.1 DEFINING A SERVICE 310 12.2
CLASSIFYING SERVICES 311 12.3 THE CHARACTERISTICS OF A SERVICE 311
12.3.1 INTANGIBILITY 312 12.3.2 PERISHABILITY 313 12.3.3 SIMULTANEITY
313 12.3.4 HETEROGENEITY 313 12.4 UNIQUE PROBLEMS IN SERVICES MARKETING
314 12.5 SERVICE MARKETING STRATEGIES 315 12.5.1 MANAGING THE PHYSICAL
ENVIRONMENT 315 12.5.2 MANAGING PARTICIPANTS 316 12.5.3 MANAGING THE
PROCESSES 318 12.6 THE ROLE AND IMPORTANCE OF QUALITY IN SERVICES
MARKETING 318 12.6.1 DEFINING QUALITY 318 IX 12.6.2 SERVICE QUALITY 318
12.6.3 PERCEIVED SERVICE QUALITY 319 12.6.4 THE MULTIDIMENSIONALITY OF
SERVICE QUALITY 319 12.7 THE MEASUREMENT OF SERVICE QUALITY 320 12.8
SERVICE BUYER BEHAVIOUR 322 12.8.1 PURCHASING A SERVICE 323 12.8.2 THE
NATURE OF DECISION-MAKING 324 12.8.3 MATCHING SUPPLY AND DEMAND 325
12.8.4 CONSUMER NEEDS AND THE MARKETING TASK 325 12.8.5 SERVICE NEEDS
AND BUYING MOTIVES 326 12.8.6 ATTITUDES AND SERVICE-BUYING BEHAVIOUR 326
12.9 SERVICE INNOVATIONS AND THE ADOPTION PROCESS 326 12.9.1 THE
ADOPTION PROCESS 326 12.9.2 PERCEIVED RISKS 328 12.10 SOCIAL INFLUENCES
AND SERVICES BUYING 329 12.10.1 REFERENCE GROUPS 329 12.10.2 TYPES OF
REFERENCE GROUPS 329 12.10.3 MEMBERSHIP GROUPS 329 12.10.4 ASPIRATION
GROUPS 329 12.10.5 SOCIAL CLASS AND SERVICES 330 12.10.6 CULTURE AND
SERVICES 330 12.11 STRATEGIC MARKETING APPLICATIONS 330 12.11.1 RISK
PERCEPTIONS 330 12.11.2 SERVICE RECOVERY 331 12.11.3 RELATIONSHIP
MARKETING 332 SUMMARY 333 SELF-EVALUATION 335 CASE STUDY: AIR SICKNESS
336 QUESTIONS 336 BIBLIOGRAPHY 336 KEY CONCEPTS 337 SUMMARY AT-A-GLANCE
338 PART FIVE: SOCIAL RESPONSIBILITY 13. SOCIAL RESPONSIBILITY 341
MARINDA ENGELBRECHT AND DEON ROUSSEAU FOCUS 341 INTRODUCTION 341 13.1
COMMUNITY SOCIAL RESPONSIBILITY 341 13.2 CORPORATE SOCIAL RESPONSIBILITY
342 13.3 CONSUMER DEMAND FOR SOCIAL RESPONSIBILITY 342 13.4
CAUSE-RELATED MARKETING 344 13.5 REGULATING AGENTS 345 13.6 THE
TRI-SECTOR SOCIAL RESPONSIBILITY FRAMEWORK 345 13.7 THE COMMUNITY SECTOR
346 13.8 THE BUSINESS SECTOR 348 13.8.1 CORPORATE SOCIAL RESPONSIBILITY
AND CAUSE-RELATED MARKETING 350 13.8.2 CAUSE-RELATED MARKETING 350
13.8.3 WHAT CONSTITUTES A SUCCESSFUL CRM CAMPAIGN? 351 13.9 THE CONSUMER
SECTOR 352 13.10 RULES, REGULATIONS, RIGHTS, AND RESPONSIBILITIES 353
13.10.1 LEGISLATION AND REGULATIONS FROM A CONSUMER PERSPECTIVE 354
13.10.2 CONSUMER RIGHTS 355 13.10.3 PROTECTION AGAINST CONSUMER
EXPLOITATION 357 13.10.4 INTERNATIONAL CONSUMER EMPOWERMENT 358 13.10.5
LEGISLATION AND REGULATION FROM A MARKETING PERSPECTIVE 358 13.10.6
MARKETING AND THE RIGHTS OF THE CONSUMER 359 SUMMARY 361 SELF-EVALUATION
362 CASE STUDY: THE STUTTERHEIM STORY 362 QUESTION 364 CASE STUDY: THE
SEARS ROEBUCK STORY 364 QUESTIONS 365 BIBLIOGRAPHY 366 KEY CONCEPTS 367
SUMMARY AT-A-GLANCE 368 GLOSSARY INDEX 369 379
|
| any_adam_object | 1 |
| building | Verbundindex |
| bvnumber | BV035387584 |
| classification_rvk | QW 300 |
| classification_tum | OEK 740f |
| ctrlnum | (OCoLC)552132986 (DE-599)BVBBV035387584 |
| discipline | Wirtschaftswissenschaften Ökotrophologie |
| edition | 4. ed. |
| format | Book |
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| id | DE-604.BV035387584 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:34:05Z |
| institution | BVB |
| isbn | 9780195764444 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017308426 |
| oclc_num | 552132986 |
| open_access_boolean | |
| owner | DE-M49 DE-BY-TUM |
| owner_facet | DE-M49 DE-BY-TUM |
| physical | XVI, 388 S. Ill., graph. Darst. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Oxford Univ. Press |
| record_format | marc |
| spelling | Buyer behaviour understanding consumer psychology and marketing Flip du Plessis ... Consumer behaviour 4. ed. Cape Town Oxford Univ. Press 2008 XVI, 388 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Verlagsankündigung u.d.T.: Consumer behaviour. - Hier auch weitere Nachdr. Entscheidung stw Konsumentenverhalten stw Marketingpolitik stw Südafrika stw Theorie stw Willingness to pay stw Zielgruppe stw Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s DE-604 Du Plessis, Phillipus Jacobus Sonstige oth GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017308426&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Buyer behaviour understanding consumer psychology and marketing Entscheidung stw Konsumentenverhalten stw Marketingpolitik stw Südafrika stw Theorie stw Willingness to pay stw Zielgruppe stw Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4062644-1 |
| title | Buyer behaviour understanding consumer psychology and marketing |
| title_alt | Consumer behaviour |
| title_auth | Buyer behaviour understanding consumer psychology and marketing |
| title_exact_search | Buyer behaviour understanding consumer psychology and marketing |
| title_full | Buyer behaviour understanding consumer psychology and marketing Flip du Plessis ... |
| title_fullStr | Buyer behaviour understanding consumer psychology and marketing Flip du Plessis ... |
| title_full_unstemmed | Buyer behaviour understanding consumer psychology and marketing Flip du Plessis ... |
| title_short | Buyer behaviour |
| title_sort | buyer behaviour understanding consumer psychology and marketing |
| title_sub | understanding consumer psychology and marketing |
| topic | Entscheidung stw Konsumentenverhalten stw Marketingpolitik stw Südafrika stw Theorie stw Willingness to pay stw Zielgruppe stw Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Entscheidung Konsumentenverhalten Marketingpolitik Südafrika Theorie Willingness to pay Zielgruppe Verbraucherverhalten |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017308426&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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