Leadership in marketing, sales and retailing: an implementation perspective
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | German |
| Veröffentlicht: |
Hamburg
Kovač
2009
|
| Schriftenreihe: | Schriftenreihe Innovative Betriebswirtschaftliche Forschung und Praxis
234 |
| Schlagworte: | |
| Online-Zugang: | Ausführliche Beschreibung Inhaltsverzeichnis |
| Beschreibung: | IX, 128 S. graph. Darst. 210 mm x 148 mm, 185 gr. |
| ISBN: | 9783830042181 |
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Datensatz im Suchindex
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|---|---|
| adam_text | Titel: Leadership in marketing, sales and retailing
Autor: Weispfenning, Felix
Jahr: 2009
Table of Contents
ACKNOWLEDGMENTS............................................................IX
STUDY I - Harley Krohmer, Alexander Haas and Felix Weispfenning......1
Effectiveness of Sales Leadership:
A Meta-Analysis and An Assessment of Causal Effects
STUDY II - Felix Weispfenning.....................................................47
Marketing Managers Mental Representations of Leadership Effectiveness:
A Cross-Functional Perspective
STUDY III - Felix Weispfenning....................................................95
Antecedents of Overall Store Price Image in Retailing:
An Empirical Assessment of Linear and Non-Linear Effects
VII
|
| any_adam_object | 1 |
| author | Weispfenning, Felix |
| author_facet | Weispfenning, Felix |
| author_role | aut |
| author_sort | Weispfenning, Felix |
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| bvnumber | BV035370722 |
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| ctrlnum | (OCoLC)643333514 (DE-599)DNB992492327 |
| dewey-full | 658.3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.3 |
| dewey-search | 658.3 |
| dewey-sort | 3658.3 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
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| isbn | 9783830042181 |
| language | German |
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| physical | IX, 128 S. graph. Darst. 210 mm x 148 mm, 185 gr. |
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| series | Schriftenreihe Innovative Betriebswirtschaftliche Forschung und Praxis |
| series2 | Schriftenreihe Innovative Betriebswirtschaftliche Forschung und Praxis |
| spelling | Weispfenning, Felix Verfasser aut Leadership in marketing, sales and retailing an implementation perspective Felix Weispfenning Hamburg Kovač 2009 IX, 128 S. graph. Darst. 210 mm x 148 mm, 185 gr. txt rdacontent n rdamedia nc rdacarrier Schriftenreihe Innovative Betriebswirtschaftliche Forschung und Praxis 234 Zugl.: Bern, Univ., Diss., 2008 Führung (DE-588)4018776-7 gnd rswk-swf Führungskraft (DE-588)4071497-4 gnd rswk-swf Vertriebsorganisation (DE-588)4078869-6 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Führung (DE-588)4018776-7 s Führungskraft (DE-588)4071497-4 s Vertriebsorganisation (DE-588)4078869-6 s DE-604 Schriftenreihe Innovative Betriebswirtschaftliche Forschung und Praxis 234 (DE-604)BV012213500 234 text/html http://www.verlagdrkovac.de/978-3-8300-4218-1.htm Ausführliche Beschreibung HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017174619&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Weispfenning, Felix Leadership in marketing, sales and retailing an implementation perspective Schriftenreihe Innovative Betriebswirtschaftliche Forschung und Praxis Führung (DE-588)4018776-7 gnd Führungskraft (DE-588)4071497-4 gnd Vertriebsorganisation (DE-588)4078869-6 gnd |
| subject_GND | (DE-588)4018776-7 (DE-588)4071497-4 (DE-588)4078869-6 (DE-588)4113937-9 |
| title | Leadership in marketing, sales and retailing an implementation perspective |
| title_auth | Leadership in marketing, sales and retailing an implementation perspective |
| title_exact_search | Leadership in marketing, sales and retailing an implementation perspective |
| title_full | Leadership in marketing, sales and retailing an implementation perspective Felix Weispfenning |
| title_fullStr | Leadership in marketing, sales and retailing an implementation perspective Felix Weispfenning |
| title_full_unstemmed | Leadership in marketing, sales and retailing an implementation perspective Felix Weispfenning |
| title_short | Leadership in marketing, sales and retailing |
| title_sort | leadership in marketing sales and retailing an implementation perspective |
| title_sub | an implementation perspective |
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| topic_facet | Führung Führungskraft Vertriebsorganisation Hochschulschrift |
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