Cause related marketing: who cares wins
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam u.a.
Elsevier Butterworth-Heinemann
1999
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XX, 307 S. Ill., graph. Darst. |
| ISBN: | 0750644818 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV035351071 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 090306s1999 xxkad|| |||| 00||| eng d | ||
| 020 | |a 0750644818 |9 0-7506-4481-8 | ||
| 035 | |a (OCoLC)246319368 | ||
| 035 | |a (DE-599)BVBBV035351071 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxk |c GB | ||
| 049 | |a DE-384 | ||
| 082 | 0 | |a 658.8 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Adkins, Sue |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Cause related marketing |b who cares wins |c Sue Adkins |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Amsterdam u.a. |b Elsevier Butterworth-Heinemann |c 1999 | |
| 300 | |a XX, 307 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Marketing - Management | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 4 | |a Social marketing | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Soziale Verantwortung |0 (DE-588)4055737-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 0 | 1 | |a Soziale Verantwortung |0 (DE-588)4055737-6 |D s |
| 689 | 0 | 2 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |C b |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-017155207 | ||
Datensatz im Suchindex
| _version_ | 1804138671662694400 |
|---|---|
| any_adam_object | |
| author | Adkins, Sue |
| author_facet | Adkins, Sue |
| author_role | aut |
| author_sort | Adkins, Sue |
| author_variant | s a sa |
| building | Verbundindex |
| bvnumber | BV035351071 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)246319368 (DE-599)BVBBV035351071 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01395nam a2200433zc 4500</leader><controlfield tag="001">BV035351071</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">090306s1999 xxkad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0750644818</subfield><subfield code="9">0-7506-4481-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)246319368</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV035351071</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxk</subfield><subfield code="c">GB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-384</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Adkins, Sue</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Cause related marketing</subfield><subfield code="b">who cares wins</subfield><subfield code="c">Sue Adkins</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. publ.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Amsterdam u.a.</subfield><subfield code="b">Elsevier Butterworth-Heinemann</subfield><subfield code="c">1999</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XX, 307 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing - Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Social marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Soziale Verantwortung</subfield><subfield code="0">(DE-588)4055737-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Soziale Verantwortung</subfield><subfield code="0">(DE-588)4055737-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="C">b</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-017155207</subfield></datafield></record></collection> |
| id | DE-604.BV035351071 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:31:54Z |
| institution | BVB |
| isbn | 0750644818 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017155207 |
| oclc_num | 246319368 |
| open_access_boolean | |
| owner | DE-384 |
| owner_facet | DE-384 |
| physical | XX, 307 S. Ill., graph. Darst. |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Elsevier Butterworth-Heinemann |
| record_format | marc |
| spelling | Adkins, Sue Verfasser aut Cause related marketing who cares wins Sue Adkins 1. publ. Amsterdam u.a. Elsevier Butterworth-Heinemann 1999 XX, 307 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Marketing - Management Marketing Management Social marketing Marketing (DE-588)4037589-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Soziale Verantwortung (DE-588)4055737-6 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Soziale Verantwortung (DE-588)4055737-6 s Marketing (DE-588)4037589-4 s b DE-604 |
| spellingShingle | Adkins, Sue Cause related marketing who cares wins Marketing - Management Marketing Management Social marketing Marketing (DE-588)4037589-4 gnd Unternehmen (DE-588)4061963-1 gnd Soziale Verantwortung (DE-588)4055737-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4061963-1 (DE-588)4055737-6 |
| title | Cause related marketing who cares wins |
| title_auth | Cause related marketing who cares wins |
| title_exact_search | Cause related marketing who cares wins |
| title_full | Cause related marketing who cares wins Sue Adkins |
| title_fullStr | Cause related marketing who cares wins Sue Adkins |
| title_full_unstemmed | Cause related marketing who cares wins Sue Adkins |
| title_short | Cause related marketing |
| title_sort | cause related marketing who cares wins |
| title_sub | who cares wins |
| topic | Marketing - Management Marketing Management Social marketing Marketing (DE-588)4037589-4 gnd Unternehmen (DE-588)4061963-1 gnd Soziale Verantwortung (DE-588)4055737-6 gnd |
| topic_facet | Marketing - Management Marketing Management Social marketing Marketing Unternehmen Soziale Verantwortung |
| work_keys_str_mv | AT adkinssue causerelatedmarketingwhocareswins |