Global marketing: foreign entry, local marketing, & global management
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
McGraw-Hill
2009
|
| Ausgabe: | 5. ed., internat. ed. |
| Schlagworte: | |
| Beschreibung: | XIX, 662 S. Ill., graph. Darst. |
| ISBN: | 9780071263627 0071263624 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV035344014 | ||
| 003 | DE-604 | ||
| 005 | 20100503 | ||
| 007 | t | ||
| 008 | 090304s2009 xxuad|| |||| 00||| eng d | ||
| 020 | |a 9780071263627 |9 978-007-126362-7 | ||
| 020 | |a 0071263624 |9 007-126362-4 | ||
| 035 | |a (OCoLC)434378834 | ||
| 035 | |a (DE-599)BVBBV035344014 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-945 |a DE-1051 | ||
| 050 | 0 | |a HF1416 | |
| 082 | 0 | |a 658.8/4 |2 22 | |
| 084 | |a QP 680 |0 (DE-625)141923: |2 rvk | ||
| 100 | 1 | |a Johansson, Johny K. |e Verfasser |0 (DE-588)132977974 |4 aut | |
| 245 | 1 | 0 | |a Global marketing |b foreign entry, local marketing, & global management |c Johny K. Johansson |
| 250 | |a 5. ed., internat. ed. | ||
| 264 | 1 | |a Boston [u.a.] |b McGraw-Hill |c 2009 | |
| 300 | |a XIX, 662 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Internationale marketing |2 gtt | |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-017148271 | ||
Datensatz im Suchindex
| _version_ | 1804138661643550720 |
|---|---|
| any_adam_object | |
| author | Johansson, Johny K. |
| author_GND | (DE-588)132977974 |
| author_facet | Johansson, Johny K. |
| author_role | aut |
| author_sort | Johansson, Johny K. |
| author_variant | j k j jk jkj |
| building | Verbundindex |
| bvnumber | BV035344014 |
| callnumber-first | H - Social Science |
| callnumber-label | HF1416 |
| callnumber-raw | HF1416 |
| callnumber-search | HF1416 |
| callnumber-sort | HF 41416 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)434378834 (DE-599)BVBBV035344014 |
| dewey-full | 658.8/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/4 |
| dewey-search | 658.8/4 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 5. ed., internat. ed. |
| format | Book |
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| id | DE-604.BV035344014 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:31:44Z |
| institution | BVB |
| isbn | 9780071263627 0071263624 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017148271 |
| oclc_num | 434378834 |
| open_access_boolean | |
| owner | DE-945 DE-1051 |
| owner_facet | DE-945 DE-1051 |
| physical | XIX, 662 S. Ill., graph. Darst. |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Johansson, Johny K. Verfasser (DE-588)132977974 aut Global marketing foreign entry, local marketing, & global management Johny K. Johansson 5. ed., internat. ed. Boston [u.a.] McGraw-Hill 2009 XIX, 662 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Internationale marketing gtt Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 s DE-604 |
| spellingShingle | Johansson, Johny K. Global marketing foreign entry, local marketing, & global management Internationale marketing gtt Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4125431-4 |
| title | Global marketing foreign entry, local marketing, & global management |
| title_auth | Global marketing foreign entry, local marketing, & global management |
| title_exact_search | Global marketing foreign entry, local marketing, & global management |
| title_full | Global marketing foreign entry, local marketing, & global management Johny K. Johansson |
| title_fullStr | Global marketing foreign entry, local marketing, & global management Johny K. Johansson |
| title_full_unstemmed | Global marketing foreign entry, local marketing, & global management Johny K. Johansson |
| title_short | Global marketing |
| title_sort | global marketing foreign entry local marketing global management |
| title_sub | foreign entry, local marketing, & global management |
| topic | Internationale marketing gtt Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Internationale marketing Internationales Marketing |
| work_keys_str_mv | AT johanssonjohnyk globalmarketingforeignentrylocalmarketingglobalmanagement |