Facets of corporate identity, communication and reputation:
This text presents contemporary scholarly and managerial thinking in the area of corporate identity, communication and reputation by some of the leading experts from the US, Europe and Australia.
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
2008
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Zusammenfassung: | This text presents contemporary scholarly and managerial thinking in the area of corporate identity, communication and reputation by some of the leading experts from the US, Europe and Australia. |
| Beschreibung: | Literaturangaben |
| Beschreibung: | XVII, 233 S. graph. Darst. |
| ISBN: | 9780415405270 9780415405287 |
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Datensatz im Suchindex
| _version_ | 1804138653262282752 |
|---|---|
| adam_text | Contents
List of illustrations vii
Notes on contributors ix
Acknowledgements xiii
Parti CORPORATE IDENTITY 1
1 Explicating the relationship between identity and culture:
a multi-perspective conceptual model 3
Kevin James Vella and T. C. Melewar
2 An epiphany of three: corporate identity, corporate brand management,
and corporate marketing 35
John M. T. Balmer
3 Non-traditional expressions of organizational visual identity: reaching
consumers through alternative means 55
Sue Westcott Alessandri
4 Illustrations of the internal management of corporate identity 66
Claudia Simoes and Sally Dibb
Part II CORPORATE COMMUNICATIONS 81
5 Corporate communications and corporate reputation: understanding how
(best) practices make a difference 83
Tibor van Bekkum, Joep P. Comelissen, and Betteke van Ruler
6 How specific should corporate communication be? The role of advertising
language in establishing a corporate reputation for CSR %
Guido Berens andJohan van Rekom
CONTENTS
7 Corporate Communication: reputation in action 121
Tom Watson and Philip J. Kitchen
8 Employing effective leadership in a crisis: a case study of Maiden Mills,
corporate reputation, and the limits of socially responsible public relations 141
Richard Alan Nelson and All M. Kanso
Part III CORPORATE REPUTATION 161
9 Projecting corporate character in the branding of business schools 163
Gary Da vies and Rosa Chun
10 Creating better corporate reputations: an Australian perspective 178
Grahame Dowling
11 An attitudinal measure of corporate reputation 197
Albert Caruana
12 Corporate reputation building: an Asian perspective 211
Nopporn Srivoravilai and T. C. Melewar
Index 229
VI
Illustrations
FIGURES
1.1 Melewar s corporate identity taxonomy 10
1.2 Hatch s cultural dynamics model 21
1.3 The IFMD model: identity formation, maturation, and dissemination at
the cultural level of analysis 26
2.1 Balmer s corporate marketing mix 49
4.1 Corporate identity management triangle 70
6.1 The influence of perceived CSR ad factualness on diagnostic value, ad
credibility, and corporate associations 105
6.2 The factual (above) and impressionistic ads (below) used in the experiment 107
6.3 Results 111
8.1 Factors influencing corporate reputation 143
8.2 A model of how corporate reputation develops 144
8.3 A more comprehensive model of the corporate identity and reputation
management process 145
9.1 The image and identity of MBS as seen in 1998 172
9.2 Final version of the MBS logo 174
9.3 Example of sub-logo signage 174
9.4 Example of sub-branding: the Center for Business Research logo 175
10.1 The family of corporate reputation constructs 184
10.2 Creating a desired corporate image 187
11.1 Matrix indicating domains of corporate identity and corporate image 200
VII
ILLUSTRATIONS
TABLES
2.1 Comparing corporate with product brands 47
5.1 A practice perspective versus traditional perspectives on corporate
communications 85
5.2 The differences between best practice and signature practices 89
5.3 Signature practices in three European corporations 90
6.1 Examples of advertisements in corporate communication 97
6.2 Overview of hypotheses 105
6.3 Means, standard deviations, and correlations for the impressionistic ad 109
6.4 Means, standard deviations, and correlations for the factual ad 110
7.1 What % of your company s corporate reputation is based on the CEO s
reputation? 133
9.1a Mission 169
9.1b Vision 169
9.2 The seven dimensions of corporate character 171
9.3 Correlations of the seven dimensions of corporate character with
respondent satisfaction 171
12.1 Drivers of corporate reputation suggested by respondents 221
VIII
|
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| spelling | Facets of corporate identity, communication and reputation ed. by T.C. Melewar 1. publ. London [u.a.] Routledge 2008 XVII, 233 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturangaben This text presents contemporary scholarly and managerial thinking in the area of corporate identity, communication and reputation by some of the leading experts from the US, Europe and Australia. Corporate identity Corporate image Communication in marketing Industrial publicity Corporations / Public relations Corporations Public relations Soziale Verantwortung (DE-588)4055737-6 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Prestige (DE-588)4076334-1 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Kommunikationspolitik (DE-588)4232471-3 gnd rswk-swf Corporate Identity (DE-588)4193565-2 gnd rswk-swf Image (DE-588)4026574-2 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Corporate Identity (DE-588)4193565-2 s Unternehmen (DE-588)4061963-1 s Image (DE-588)4026574-2 s Kommunikation (DE-588)4031883-7 s Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 Prestige (DE-588)4076334-1 s Kommunikationspolitik (DE-588)4232471-3 s DE-188 Soziale Verantwortung (DE-588)4055737-6 s Melewar, T. C. ca. 20. Jh. Sonstige (DE-588)135575109 oth DE-605 pdf/application http://www.gbv.de/dms/hbz/toc/ht015538563.pdf 2008-11-15 Inhaltsverzeichnis HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017142588&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Facets of corporate identity, communication and reputation Corporate identity Corporate image Communication in marketing Industrial publicity Corporations / Public relations Corporations Public relations Soziale Verantwortung (DE-588)4055737-6 gnd Kommunikation (DE-588)4031883-7 gnd Unternehmen (DE-588)4061963-1 gnd Prestige (DE-588)4076334-1 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Corporate Identity (DE-588)4193565-2 gnd Image (DE-588)4026574-2 gnd |
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| title | Facets of corporate identity, communication and reputation |
| title_auth | Facets of corporate identity, communication and reputation |
| title_exact_search | Facets of corporate identity, communication and reputation |
| title_full | Facets of corporate identity, communication and reputation ed. by T.C. Melewar |
| title_fullStr | Facets of corporate identity, communication and reputation ed. by T.C. Melewar |
| title_full_unstemmed | Facets of corporate identity, communication and reputation ed. by T.C. Melewar |
| title_short | Facets of corporate identity, communication and reputation |
| title_sort | facets of corporate identity communication and reputation |
| topic | Corporate identity Corporate image Communication in marketing Industrial publicity Corporations / Public relations Corporations Public relations Soziale Verantwortung (DE-588)4055737-6 gnd Kommunikation (DE-588)4031883-7 gnd Unternehmen (DE-588)4061963-1 gnd Prestige (DE-588)4076334-1 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Corporate Identity (DE-588)4193565-2 gnd Image (DE-588)4026574-2 gnd |
| topic_facet | Corporate identity Corporate image Communication in marketing Industrial publicity Corporations / Public relations Corporations Public relations Soziale Verantwortung Kommunikation Unternehmen Prestige Öffentlichkeitsarbeit Kommunikationspolitik Corporate Identity Image Aufsatzsammlung |
| url | http://www.gbv.de/dms/hbz/toc/ht015538563.pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017142588&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT melewartc facetsofcorporateidentitycommunicationandreputation |
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