Advertising management:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Armonk, NY [u.a]
Sharpe
2009
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VII, 222 S. graph. Darst. |
| ISBN: | 9780765622600 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV035333692 | ||
| 003 | DE-604 | ||
| 005 | 20090618 | ||
| 007 | t | ||
| 008 | 090226s2009 xxud||| |||| 00||| eng d | ||
| 010 | |a 2008034041 | ||
| 020 | |a 9780765622600 |c pbk. : USD 59.95 (freier Preis) |9 978-0-7656-2260-0 | ||
| 035 | |a (OCoLC)239238559 | ||
| 035 | |a (DE-599)BVBBV035333692 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-703 | ||
| 050 | 0 | |a HF5823 | |
| 082 | 0 | |a 659.1 | |
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Jugenheimer, Donald W. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advertising management |c Donald W. Jugenheimer and Larry D. Kelley |
| 264 | 1 | |a Armonk, NY [u.a] |b Sharpe |c 2009 | |
| 300 | |a VII, 222 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Advertising |x Management | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Advertising |v Case studies | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Kelley, Larry D. |e Verfasser |4 aut | |
| 856 | 4 | 2 | |m Digitalisierung UB Bayreuth |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017138098&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-017138098 | ||
Datensatz im Suchindex
| _version_ | 1804138647137550336 |
|---|---|
| adam_text | Contents
Preface
and Acknowledgments
vii
Part I. Advertising Management Fundamentals
ι
1.
Foundations of Advertising Management
3
2.
Culture of Advertising Management, Administration, and Leadership
15
3.
Advertising Management Trends
20
Part II. Advertising Financial Matters
27
4.
Accounting in Advertising
29
5.
Financing Advertising
34
Part III. Advertising Business Plans
39
6.
Advertising Organizational Values and Culture
41
7.
Advertising Managerial Goals and Objectives
50
Part IV. Advertising Planning
61
8.
Advertising Management Opportunities
63
9.
Advertising Managerial Analyses
76
Part V. Advertising Budget Management
83
10.
Advertising Budgeting
85
VI
Part VI. Advertising
Management:
Dealing with People
ιοί
11.
Organizational Conflict, Power, and Communication in Advertising
103
12.
Advertising Personnel Management
111
13.
Advertising Personnel Management: Specific Approaches
122
Part
VII.
Advertising Management Decisions
133
14.
Advertising Strategies and Plans
135
15.
Decision Making in Advertising
143
Part
VIII.
Advertising Management Environment
155
16.
Advertising Constraints and Restraints
157
17.
Advertising Management Ethics and Social Responsibilities
162
Part IX. Managing the Future of Advertising
171
18.
Advertising Organizational Effectiveness
173
19.
Managing Change in Advertising
181
Part X. Managing Yourself
189
20.
Advertising Management Concerns
191
21.
Personal Management
200
Index
209
About the Authors
221
|
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV035333692 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:31:30Z |
| institution | BVB |
| isbn | 9780765622600 |
| language | English |
| lccn | 2008034041 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017138098 |
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| physical | VII, 222 S. graph. Darst. |
| publishDate | 2009 |
| publishDateSearch | 2009 |
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| publisher | Sharpe |
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| spelling | Jugenheimer, Donald W. Verfasser aut Advertising management Donald W. Jugenheimer and Larry D. Kelley Armonk, NY [u.a] Sharpe 2009 VII, 222 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Advertising Management Advertising Advertising Case studies Werbung (DE-588)4065541-6 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Werbung (DE-588)4065541-6 s DE-604 Kelley, Larry D. Verfasser aut Digitalisierung UB Bayreuth application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017138098&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Jugenheimer, Donald W. Kelley, Larry D. Advertising management Advertising Management Advertising Advertising Case studies Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4522595-3 |
| title | Advertising management |
| title_auth | Advertising management |
| title_exact_search | Advertising management |
| title_full | Advertising management Donald W. Jugenheimer and Larry D. Kelley |
| title_fullStr | Advertising management Donald W. Jugenheimer and Larry D. Kelley |
| title_full_unstemmed | Advertising management Donald W. Jugenheimer and Larry D. Kelley |
| title_short | Advertising management |
| title_sort | advertising management |
| topic | Advertising Management Advertising Advertising Case studies Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising Management Advertising Advertising Case studies Werbung Fallstudiensammlung |
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