Marketing financial services:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke
Palgrave Macmillan
2010
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 1. Aufl. u.d.T.: Meidan, Arthur: Marketing financial services |
| Beschreibung: | XX, 404 S. graph. Darst. |
| ISBN: | 9780230201187 |
Internformat
MARC
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|---|---|---|---|
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| 035 | |a (OCoLC)280463783 | ||
| 035 | |a (DE-599)GBV588273902 | ||
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| 041 | 0 | |a eng | |
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| 100 | 1 | |a Farquhar, Jillian Dawes |e Verfasser |0 (DE-588)13672986X |4 aut | |
| 245 | 1 | 0 | |a Marketing financial services |c Jillian Dawes Farqhar & Arthur Meidan |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Basingstoke |b Palgrave Macmillan |c 2010 | |
| 300 | |a XX, 404 S. |b graph. Darst. | ||
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| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a 1. Aufl. u.d.T.: Meidan, Arthur: Marketing financial services | ||
| 650 | 0 | 7 | |a Finanzmarketing |0 (DE-588)4426078-7 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Finanzmarketing |0 (DE-588)4426078-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Meidan, Arthur |e Verfasser |4 aut | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-017137989 | ||
Datensatz im Suchindex
| _version_ | 1804138646808297472 |
|---|---|
| adam_text | Contents
overview
List of figures
xiv
List of tables
xvi
List of exhibits
xviii
Acknowledgements
xx
Introduction
1
1
Marketing and financial services: an overview
5
2
The financial services environment
29
3
The financial services customer
65
4
Segmenting and targeting the financial services marketplace
97
5
Information regarding marketing financial services
133
6
Relationship marketing in financial services
163
7
Building and sustaining the financial services brand
195
8
Creating value: The financial services product
225
9
Pricing and value in financial services
255
10
Distributing financial services
287
11
Communicating in the marketing of financial services
319
12
Marketing strategies in financial services
351
Index
383
|
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| author | Farquhar, Jillian Dawes Meidan, Arthur |
| author_GND | (DE-588)13672986X |
| author_facet | Farquhar, Jillian Dawes Meidan, Arthur |
| author_role | aut aut |
| author_sort | Farquhar, Jillian Dawes |
| author_variant | j d f jd jdf a m am |
| building | Verbundindex |
| bvnumber | BV035333583 |
| classification_rvk | QK 300 |
| ctrlnum | (OCoLC)280463783 (DE-599)GBV588273902 |
| dewey-full | 332.10688 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 332 - Financial economics |
| dewey-raw | 332.10688 |
| dewey-search | 332.10688 |
| dewey-sort | 3332.10688 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T21:31:30Z |
| institution | BVB |
| isbn | 9780230201187 |
| language | English |
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| publishDate | 2010 |
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| publisher | Palgrave Macmillan |
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| spelling | Farquhar, Jillian Dawes Verfasser (DE-588)13672986X aut Marketing financial services Jillian Dawes Farqhar & Arthur Meidan 2. ed. Basingstoke Palgrave Macmillan 2010 XX, 404 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier 1. Aufl. u.d.T.: Meidan, Arthur: Marketing financial services Finanzmarketing (DE-588)4426078-7 gnd rswk-swf Finanzmarketing (DE-588)4426078-7 s DE-604 Meidan, Arthur Verfasser aut Digitalisierung UB Bayreuth application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017137989&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Farquhar, Jillian Dawes Meidan, Arthur Marketing financial services Finanzmarketing (DE-588)4426078-7 gnd |
| subject_GND | (DE-588)4426078-7 |
| title | Marketing financial services |
| title_auth | Marketing financial services |
| title_exact_search | Marketing financial services |
| title_full | Marketing financial services Jillian Dawes Farqhar & Arthur Meidan |
| title_fullStr | Marketing financial services Jillian Dawes Farqhar & Arthur Meidan |
| title_full_unstemmed | Marketing financial services Jillian Dawes Farqhar & Arthur Meidan |
| title_short | Marketing financial services |
| title_sort | marketing financial services |
| topic | Finanzmarketing (DE-588)4426078-7 gnd |
| topic_facet | Finanzmarketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017137989&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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