Developing emotional appeals in internet advertising: A study of contributing factors involved in provoking emotional appeals
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
[München]
GRIN Verl.
2008
|
| Ausgabe: | 1. Aufl. |
| Beschreibung: | o. S., [15 Bl.] graph. Darst. |
| ISBN: | 9783640218059 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV035329798 | ||
| 003 | DE-604 | ||
| 005 | 20090302 | ||
| 007 | t | ||
| 008 | 090224s2008 d||| |||| 00||| eng d | ||
| 020 | |a 9783640218059 |9 978-3-640-21805-9 | ||
| 035 | |a (OCoLC)643465433 | ||
| 035 | |a (DE-599)BVBBV035329798 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-12 |a DE-19 | ||
| 100 | 1 | |a Srivastava, Manish |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Developing emotional appeals in internet advertising |b A study of contributing factors involved in provoking emotional appeals |c Manish Srivastava |
| 250 | |a 1. Aufl. | ||
| 264 | 1 | |a [München] |b GRIN Verl. |c 2008 | |
| 300 | |a o. S., [15 Bl.] |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-017134249 | ||
Datensatz im Suchindex
| _version_ | 1804138641523474432 |
|---|---|
| any_adam_object | |
| author | Srivastava, Manish |
| author_facet | Srivastava, Manish |
| author_role | aut |
| author_sort | Srivastava, Manish |
| author_variant | m s ms |
| building | Verbundindex |
| bvnumber | BV035329798 |
| ctrlnum | (OCoLC)643465433 (DE-599)BVBBV035329798 |
| edition | 1. Aufl. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00843nam a2200265 c 4500</leader><controlfield tag="001">BV035329798</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20090302 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">090224s2008 d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783640218059</subfield><subfield code="9">978-3-640-21805-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)643465433</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV035329798</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield><subfield code="a">DE-19</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Srivastava, Manish</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Developing emotional appeals in internet advertising</subfield><subfield code="b">A study of contributing factors involved in provoking emotional appeals</subfield><subfield code="c">Manish Srivastava</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. Aufl.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">[München]</subfield><subfield code="b">GRIN Verl.</subfield><subfield code="c">2008</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">o. S., [15 Bl.]</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-017134249</subfield></datafield></record></collection> |
| id | DE-604.BV035329798 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:31:25Z |
| institution | BVB |
| isbn | 9783640218059 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017134249 |
| oclc_num | 643465433 |
| open_access_boolean | |
| owner | DE-12 DE-19 DE-BY-UBM |
| owner_facet | DE-12 DE-19 DE-BY-UBM |
| physical | o. S., [15 Bl.] graph. Darst. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | GRIN Verl. |
| record_format | marc |
| spelling | Srivastava, Manish Verfasser aut Developing emotional appeals in internet advertising A study of contributing factors involved in provoking emotional appeals Manish Srivastava 1. Aufl. [München] GRIN Verl. 2008 o. S., [15 Bl.] graph. Darst. txt rdacontent n rdamedia nc rdacarrier |
| spellingShingle | Srivastava, Manish Developing emotional appeals in internet advertising A study of contributing factors involved in provoking emotional appeals |
| title | Developing emotional appeals in internet advertising A study of contributing factors involved in provoking emotional appeals |
| title_auth | Developing emotional appeals in internet advertising A study of contributing factors involved in provoking emotional appeals |
| title_exact_search | Developing emotional appeals in internet advertising A study of contributing factors involved in provoking emotional appeals |
| title_full | Developing emotional appeals in internet advertising A study of contributing factors involved in provoking emotional appeals Manish Srivastava |
| title_fullStr | Developing emotional appeals in internet advertising A study of contributing factors involved in provoking emotional appeals Manish Srivastava |
| title_full_unstemmed | Developing emotional appeals in internet advertising A study of contributing factors involved in provoking emotional appeals Manish Srivastava |
| title_short | Developing emotional appeals in internet advertising |
| title_sort | developing emotional appeals in internet advertising a study of contributing factors involved in provoking emotional appeals |
| title_sub | A study of contributing factors involved in provoking emotional appeals |
| work_keys_str_mv | AT srivastavamanish developingemotionalappealsininternetadvertisingastudyofcontributingfactorsinvolvedinprovokingemotionalappeals |