Flying off course: airline economics and marketing
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
2010
|
| Ausgabe: | 4. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVI, 336 S. graph. Darst. |
| ISBN: | 0415447364 0415447372 0203863992 9780415447362 9780415447379 9780203863992 |
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Datensatz im Suchindex
| _version_ | 1804138628696244224 |
|---|---|
| adam_text | Contents
List of figures
ix
List of tables
χ
Acknowledgements
xiii
List of abbreviations
xv
Introduction
1
Characteristics and trends in airline operations
4
1.1
The paradox
4
1.2
The essence of airline planning
6
1.3
Rapid technological change
8
1.4
The economic impact of new technology
11
1.5
Declining yields
13
1.6
A cyclical industry
14
1.7
International focus shifts to East Asia
19
1.8
A passenger and freight business
21
1.9
The nature of the airline product
23
Traditional bilateralism
—
the impact of economic regulation
25
2.
í
Two regulatory regimes
25
2.2
Non-economic technical and safety regulations
26
2.3
The growth of economic regulation
28
2.4
Bilateral air services agreements
30
2.5
Purchasing traffic rights
32
2.6
Inter-airline pooling agreements
33
2.1
The role of IATA
35
2.8
Limited regulation of non-scheduled air services
38
2.9
Operational constraints imposed by the traditional regulatory framework
39
Liberalisation
—
open markets, open skies and beyond
42
3.1
The case for and against regulation
42
3.2
Mounting pressures for liberalisation
43
3.3
Open market phase of liberalisation:
1978—91 45
3.4
The United States pushes for open skies :
1992
onwards
49
3.5
Creating the European Common Aviation Area
53
3.6
Clouds in the open skies
56
3. 7
European Court changes the rules
57
vi
Contents
3.8
Towards a trans-Atlantic common
aviation
area?
60
3.9
Liberalisation spreading worldwide
61
ЗЛО
The
significarne
of the regulatory environment
62
4
The structure of airline costs
64
4.1
The need for costing
64
4.2
The traditional approach to airline costs
65
4.3
Direct operating costs
67
4.4
Indirect operating costs
72
4.5
Trends in airline costs
74
4.6
The concept of escapability
78
4.7
Allocation of costs for operating decisions
83
5
Determinants of airline costs
86
5.1
Management control of costs
86
5.2
The influence of demand on costs
88
5.3
Externally determined input costs
90
5.4
The cost of labour
98
5.5
Aircraft type and its characteristics
103
5.6
Route structure and network characteristics
110
5.7
Airline marketing and product policy
117
5.8
Financial policies
123
5.9
Corporate strategy
126
5.10
Does airline or fleet size matter?
127
5.11
The quality of management
129
6
The low-cost model
131
6.1
Emergerne
of low-cost airlines
131
6.2
The essence of the low-cost model
134
6.3
More seats and higher aircraft utilisation
136
6.4
Cost advantages of LCCs
-
easyjet versus Bmi
138
6.5
The impact of high seat factors
146
6.6
Is the LCC s cost advantage sustainable?
147
6.7
Revenue advantages
151
6.8
Future trends
154
7
The economics of passenger charters
156
7.1
Charters
—
the first low-cost model
156
7.2
The nature of the charter product
157
7.3
Adapting to a changing market
159
7.4
Vertical integration
-
horizontal consolidation
161
7.5
Cost advantages of charter operations
164
7.6
Planning and financial advantages
173
7. 7
Do series charters have a future?
175
8
Airline marketing
—
the role of passenger demand
178
8.1
TJte interaction of supply and demand
178
8.2
Key stages of airline marketing
179
Contents
vii
8.3
The motivation for air
travel
180
8.4
Socio-economic characteristics of air travellers
184
8.5
Market segmentation
186
8.6
The seasonality problem
188
8.7
Factors affecting passenger demand
192
8.8
Income and price elasticities of demand
196
9
Forecasting demand
203
9.1
The need for forecasts
203
9.2
Qualitative methods
204
9.3
Time-series projections
207
9.4
Econometric or causal models
215
9.5
Choice of forecasting technique
224
10
Product planning
227
10.1
Key product features
227
10.2
Schedule-based features
228
10.3
Comfort-based product features
232
10.4
Convenience features
236
10.5
Airline image and branding
241
10.6
The hubbing concept
244
10.7
The economics of hubbing
248
11
Pricing for profit?
252
11.1
Objectives of airline pricing policy
252
11.2
Three key variables
254
11.3
Inherent instability of airline fares
255
11.4
Impact of the internet on airline pricing
258
11.5
Cost-related or market pricing?
259
11.6
Choice of price and product strategies
263
11.7
Traditional structure of international passenger fares
264
11.8
New pricing strategies
268
11.9
The importance of revenue management
273
11.10
Passenger tariffs and costs
278
11.11
Determinants of airline passenger yields
281
12
The economics of air freight
287
12.1
Freight traffic trends
287
12.2
The key players
290
12.3
The demand for airfreight services
294
12.4
Freight and passenger markets differ
298
12.5
The challenge of the integrated carriers
299
12.6
Role of freight forwarders or global logistic suppliers
302
12.7
The economics of supply
304
12.8
The pricing of airfreight
309
12.9
Marginal profitability?
314
12.10
Beyond the crisis
—
prospects and challenges
316
viii Contents
13
Future
prospects
—
an unstable industry?
320
Appendix: freedoms of the air
325
Glossary of common air transport terms
326
Bibliography
329
Index
333
|
| any_adam_object | 1 |
| author | Doganis, Rigas |
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| author_role | aut |
| author_sort | Doganis, Rigas |
| author_variant | r d rd |
| building | Verbundindex |
| bvnumber | BV035320437 |
| callnumber-first | H - Social Science |
| callnumber-label | HE9780 |
| callnumber-raw | HE9780 |
| callnumber-search | HE9780 |
| callnumber-sort | HE 49780 |
| callnumber-subject | HE - Transportation and Communications |
| classification_rvk | QR 840 |
| ctrlnum | (OCoLC)212837323 (DE-599)BVBBV035320437 |
| dewey-full | 387.7/1 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 387 - Water, air, space transportation |
| dewey-raw | 387.7/1 |
| dewey-search | 387.7/1 |
| dewey-sort | 3387.7 11 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
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| spelling | Doganis, Rigas Verfasser aut Flying off course airline economics and marketing Rigas Doganis 4. ed. London [u.a.] Routledge 2010 XVI, 336 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Aeronautics, Commercial Aeronautics, Commercial Marketing Airlines Airlines Marketing Luftverkehrsgesellschaft (DE-588)4036559-1 gnd rswk-swf Luftfahrtindustrie (DE-588)4036560-8 gnd rswk-swf Volkswirtschaft (DE-588)4063885-6 gnd rswk-swf Internationaler Luftverkehr (DE-588)4162073-2 gnd rswk-swf Wirtschaftlichkeit (DE-588)4066424-7 gnd rswk-swf Internationaler Luftverkehr (DE-588)4162073-2 s Luftverkehrsgesellschaft (DE-588)4036559-1 s Wirtschaftlichkeit (DE-588)4066424-7 s DE-604 Volkswirtschaft (DE-588)4063885-6 s 1\p DE-604 Luftfahrtindustrie (DE-588)4036560-8 s 2\p DE-604 Digitalisierung UB Bayreuth application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017125026&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Doganis, Rigas Flying off course airline economics and marketing Aeronautics, Commercial Aeronautics, Commercial Marketing Airlines Airlines Marketing Luftverkehrsgesellschaft (DE-588)4036559-1 gnd Luftfahrtindustrie (DE-588)4036560-8 gnd Volkswirtschaft (DE-588)4063885-6 gnd Internationaler Luftverkehr (DE-588)4162073-2 gnd Wirtschaftlichkeit (DE-588)4066424-7 gnd |
| subject_GND | (DE-588)4036559-1 (DE-588)4036560-8 (DE-588)4063885-6 (DE-588)4162073-2 (DE-588)4066424-7 |
| title | Flying off course airline economics and marketing |
| title_auth | Flying off course airline economics and marketing |
| title_exact_search | Flying off course airline economics and marketing |
| title_full | Flying off course airline economics and marketing Rigas Doganis |
| title_fullStr | Flying off course airline economics and marketing Rigas Doganis |
| title_full_unstemmed | Flying off course airline economics and marketing Rigas Doganis |
| title_short | Flying off course |
| title_sort | flying off course airline economics and marketing |
| title_sub | airline economics and marketing |
| topic | Aeronautics, Commercial Aeronautics, Commercial Marketing Airlines Airlines Marketing Luftverkehrsgesellschaft (DE-588)4036559-1 gnd Luftfahrtindustrie (DE-588)4036560-8 gnd Volkswirtschaft (DE-588)4063885-6 gnd Internationaler Luftverkehr (DE-588)4162073-2 gnd Wirtschaftlichkeit (DE-588)4066424-7 gnd |
| topic_facet | Aeronautics, Commercial Aeronautics, Commercial Marketing Airlines Airlines Marketing Luftverkehrsgesellschaft Luftfahrtindustrie Volkswirtschaft Internationaler Luftverkehr Wirtschaftlichkeit |
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