Ethics in public relations: a guide to best practice
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Kogan Page
2008
|
| Ausgabe: | 2. ed. |
| Schriftenreihe: | PR in practice series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVII, 179 S. graph. Darst. |
| ISBN: | 9780749453329 |
Internformat
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| 245 | 1 | 0 | |a Ethics in public relations |b a guide to best practice |c Patricia J. Parsons |
| 250 | |a 2. ed. | ||
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| 490 | 0 | |a PR in practice series | |
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| 650 | 4 | |a Public relations |x Moral and ethical aspects | |
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
List of figures ix
About the author xi
About the consultant editor xii
Foreword xiii
Preface xv
PART 1 WHAT LIES BENEATH 1
1. Before we begin: new profession... or one of the oldest? 3
Public relations ethics: oxymoron? 4
A tarnished history 5
Defining our terms 7
A profession or professionalism? 9
Aspiring to professionalism 10
Measuring your professionalism quotient 10
2. Untangling the web: the truth and other strangers 13
An epidemic of lying 14
The truth in public relations 14
Can you predict honesty? 17
One principle among several 19
Contents
3. Truth, trust and the virtue of being good 23
Truth and trust 23
The limits of organizational responsibility 24
To whom are you loyal? 25
The virtue of being good 28
4. Whose rights are right? 30
Rights and responsibilities 31
When my right conflicts with yours 32
Conflicting rights in public relations 33
5. The trouble with rules 34
Rules rule our lives 34
Those darn deontologists 35
The real trouble with rules 36
Situations alter cases 37
Moral relativism and situations 38
The problem with situations 38
6. Robin Hood ethics 40
What the heck is utilitarianism ? 41
Motives be damned 42
Problems with Robin Hood 43
PART 2 ETHICS AND THE PRACTITIONER 45
7. Your staircase to respect 47
R-E-S-P-E-C-T 47
Still the moral child 48
The moral child grows up 49
An ethical litmus test? 51
More than good manners: ethics and etiquette 53
Morality and your level of competence 55
The virtue of humility 59
8. The good, the bad and the (almost) ugly: ethics codes 63
Codes as contracts 64
Minimum standards or ideals? 64
Who needs codes, anyway? 65
A global code? 66
Relying on a personal code 66
Using personal values 68
Developing your own code 69
vi
Contents
9. Sex and the single (or not) PR practitioner, conflict of 72
interest
Defining a conflict 73
Sleeping with... the enemy? 73
Practicalities before ethics 74
Outside conflicts 75
Personal relationships and ethical principles 76
Other conflict situations 77
10. You... against the world 80
A dilemma you don t need 80
A continuum of tattling 81
How to be a whistle-blower 82
Tattling 83
The temptations of moonlighting 84
PART 3 STRATEGIES AND DILEMMAS 87
11. PR ethics and the media: the old and the new 89
Our relationship with journalists 90
Media access and ethics 91
Journalists have codes, too 92
Aspects of ethical media relations 93
Media transparency and PR ethics 94
PR ethics and the new social order 96
12. Persuasion... or propaganda? 99
Engineering consent 100
Ethical persuasion... an oxymoron? 101
PR for biker gangs? 102
Any client, any time? 102
The advocate arises 103
The right to PR counsel 103
Sneaky propaganda 104
A war of words 104
The pitfalls of euphemism 105
Doublespeak 106
The controlled lexicon 106
The vocabulary of public relations 107
Persuasion by lobby 108
Transparency versus obfuscation 109
vii
Contents
13. Good causes and bad taste 112
Aware of the issues 112
A staple of community relations 113
Seeking a good fit 114
From good causes to good taste 116
14. Authorship and deception 120
A PR practice 120
The unseen author 121
Crossing the line? 123
Acceptable versus unacceptable uses 124
PART 4 ORGANIZATIONS, ETHICS AND PUBLIC 129
RELATIONS
15. The true reality of everyday ethics: making decisions 131
Why make a decision at all? 132
The best you can hope for 132
Ethical dilemmas: not all the same 133
Decision steps 134
Making those ethical decisions in PR 138
A case in point 140
Other approaches 141
Criteria for second guessing 142
PR practitioners as ethical decision-makers 145
The researcher told us so 145
16. PR and the corporate ethics programme 149
Organizational ethics/PR ethics: not the same thing 150
Ethics as window-dressing 150
Social responsibility defined 151
The case of the triple bottom line 152
Organizational ethics and PR 153
17. Making business accountable: the new breed of PR 157
Back to the classroom 158
Teaching and learning 159
Learning about ethics 160
Drawing to a conclusion 161
Appendix 1: For your bookshelf 163
Appendix 2: Chartered Institute of Public Relations Code 167
of Conduct
Appendix 3: Guidelines for the ethics audit 170
Index 173
viii
List of figures
Figure 1.1 Measuring your PQ 11
Figure 2.1 Your honesty assessment 19
Figure 3.1 Juggling your loyalties 27
Figure 7.1 The staircase to respect 48
Figure 7.2 Kohlberg s stages of moral development 50
(your reasons for doing what s right )
Figure 7.3 Test your manners 55
Figure 7.4 Public Relations competence checklist 58
Figure 8.1 Questions for creating your personal code 70
Figure 9.1 Avoiding conflicts of interest 79
Figure 13.1 Questions to assess the ethics of selecting 118
good causes
Figure 15.1 The process of PR decision-making revisited 135
Figure 15.2 Recognizing an ethical issue using the 136
PR pillars
Figure 15.3 The Potter Box 137
Figure 15.4 Peter Drucker s mirror test 144
Figure 15.5 A model for ethics decisions: best practice 144
in public relations
IX
|
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| discipline | Philosophie Wirtschaftswissenschaften |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T21:31:10Z |
| institution | BVB |
| isbn | 9780749453329 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017123016 |
| oclc_num | 231680409 |
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| owner | DE-91 DE-BY-TUM DE-526 DE-521 |
| owner_facet | DE-91 DE-BY-TUM DE-526 DE-521 |
| physical | XVII, 179 S. graph. Darst. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Kogan Page |
| record_format | marc |
| series2 | PR in practice series |
| spelling | Parsons, Patricia J. Verfasser (DE-588)129398152 aut Ethics in public relations a guide to best practice Patricia J. Parsons 2. ed. London [u.a.] Kogan Page 2008 XVII, 179 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier PR in practice series Ethik Public relations Management Public relations Moral and ethical aspects Ethik (DE-588)4015602-3 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 s Ethik (DE-588)4015602-3 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017123016&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Parsons, Patricia J. Ethics in public relations a guide to best practice Ethik Public relations Management Public relations Moral and ethical aspects Ethik (DE-588)4015602-3 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4015602-3 (DE-588)4043188-5 |
| title | Ethics in public relations a guide to best practice |
| title_auth | Ethics in public relations a guide to best practice |
| title_exact_search | Ethics in public relations a guide to best practice |
| title_full | Ethics in public relations a guide to best practice Patricia J. Parsons |
| title_fullStr | Ethics in public relations a guide to best practice Patricia J. Parsons |
| title_full_unstemmed | Ethics in public relations a guide to best practice Patricia J. Parsons |
| title_short | Ethics in public relations |
| title_sort | ethics in public relations a guide to best practice |
| title_sub | a guide to best practice |
| topic | Ethik Public relations Management Public relations Moral and ethical aspects Ethik (DE-588)4015602-3 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Ethik Public relations Management Public relations Moral and ethical aspects Öffentlichkeitsarbeit |
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