Marketing communications: interactivity, communities and content
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow, England [u.a.]
Prentice Hall/ Financial Times
2009
|
| Ausgabe: | 5. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXXVII, 958 S. Ill., graph. Darst. |
| ISBN: | 9780273717225 |
Internformat
MARC
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| 100 | 1 | |a Fill, Chris |d 1953- |e Verfasser |0 (DE-588)17306549X |4 aut | |
| 245 | 1 | 0 | |a Marketing communications |b interactivity, communities and content |c Chris Fill |
| 250 | |a 5. ed. | ||
| 264 | 1 | |a Harlow, England [u.a.] |b Prentice Hall/ Financial Times |c 2009 | |
| 300 | |a XXXVII, 958 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a advertising | |
| 650 | 4 | |a afsætning | |
| 650 | 4 | |a communication in marketing | |
| 650 | 4 | |a communication theory | |
| 650 | 4 | |a direct marketing | |
| 650 | 4 | |a ethics | |
| 650 | 4 | |a etik | |
| 650 | 4 | |a markedsføring | |
| 650 | 4 | |a markedskommunikation | |
| 650 | 4 | |a marketing channels | |
| 650 | 4 | |a public relations | |
| 650 | 4 | |a sales promotion | |
| 650 | 4 | |a sponsorship | |
| 650 | 4 | |a Communication in marketing | |
| 650 | 4 | |a Marketing channels | |
| 650 | 4 | |a Sales promotion | |
| 650 | 0 | 7 | |a Kommunikationsstrategie |0 (DE-588)4201794-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikationsmodell |0 (DE-588)4140666-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 2 | |a Kommunikationsstrategie |0 (DE-588)4201794-4 |D s |
| 689 | 0 | 3 | |a Kommunikationsmodell |0 (DE-588)4140666-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 787 | 0 | 8 | |i Überarbeitung von |b 4. ed. |d 2006 |z 978-0-273-68772-6 |w (DE-604)BV019937447 |
| 856 | 4 | 2 | |m Digitalisierung UB Bayreuth |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017122416&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-017122416 | ||
Datensatz im Suchindex
| _version_ | 1804138624898301953 |
|---|---|
| adam_text | (Jóriel·
contentò
Guided
tour
Guided
tour
of the web site
Preface
Aknowledgements
J-^art
1
Jsntroauction to markett
ina
communicationa
icatic
1
Introduction to marketing communications
2
Communication theory
3
The marketing communications industry
4
Ethics in marketing communications
ow mar
neti
J
art
2
Щ
пае
ròtandina
η
communicationô workâ
5
Understanding how customers process information
6
Customer decision-making
7
Marketing: relationships and communications
8
How marketing communications might work
f
art
3
ι
VI anaaina marhetina communicationa
9
Integrated marketing communications
10
Marketing communications: strategies, tactics and planning
11
Marketing communications: objectives and positioning
12
Branding and the role of marketing communications
13
Managing corporate reputation: identity and branding
14
Financial resources for marketing communications
15
Evaluating marketing communications
f-^art
4
Une toolò
of marketina communicationa
16
Advertising and strategy
17
Messages, content and creative approaches
18
Sales promotion: principles and techniques
19
Public relations
20
Sponsorship
21
Direct marketing
22
Personal selling
23
Exhibitions, product placement, field marketing and packaging
xx
xxii
xxiii
xxxi
4
40
71
99
128
130
166
196
227
254
256
287
323
354
387
415
442
480
482
506
537
564
599
623
654
686
Viii
BRIEF CONTENTS
J-^art
5
ZJne media
708
24
Traditional media
710
25
Digital media
736
26
Interactive marketing communications
772
27
Media planning and behaviour: delivering the message
806
6 /
II
Iar
кеЫпа
commiinicationà for ô
periat
¡
audi
ience
5 836
28
Marketing
communications across borders
838
29
Business-to-business marketing communications
862
30
Internal marketing communications
894
Glossary
922
Author index
936
Subject index
943
|
| any_adam_object | 1 |
| author | Fill, Chris 1953- |
| author_GND | (DE-588)17306549X |
| author_facet | Fill, Chris 1953- |
| author_role | aut |
| author_sort | Fill, Chris 1953- |
| author_variant | c f cf |
| building | Verbundindex |
| bvnumber | BV035317789 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.123 |
| callnumber-search | HF5415.123 |
| callnumber-sort | HF 45415.123 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)467171755 (DE-599)BVBBV035317789 |
| dewey-full | 658.8 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 658.8/02 |
| dewey-search | 658.8 658.8/02 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 5. ed. |
| format | Book |
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| id | DE-604.BV035317789 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:31:09Z |
| institution | BVB |
| isbn | 9780273717225 |
| language | English |
| lccn | 2008046446 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017122416 |
| oclc_num | 467171755 |
| open_access_boolean | |
| owner | DE-703 DE-521 DE-634 DE-1049 |
| owner_facet | DE-703 DE-521 DE-634 DE-1049 |
| physical | XXXVII, 958 S. Ill., graph. Darst. |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Prentice Hall/ Financial Times |
| record_format | marc |
| spelling | Fill, Chris 1953- Verfasser (DE-588)17306549X aut Marketing communications interactivity, communities and content Chris Fill 5. ed. Harlow, England [u.a.] Prentice Hall/ Financial Times 2009 XXXVII, 958 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier advertising afsætning communication in marketing communication theory direct marketing ethics etik markedsføring markedskommunikation marketing channels public relations sales promotion sponsorship Communication in marketing Marketing channels Sales promotion Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf Kommunikationsmodell (DE-588)4140666-7 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Marketing (DE-588)4037589-4 s Kommunikationsstrategie (DE-588)4201794-4 s Kommunikationsmodell (DE-588)4140666-7 s DE-604 Überarbeitung von 4. ed. 2006 978-0-273-68772-6 (DE-604)BV019937447 Digitalisierung UB Bayreuth application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017122416&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Fill, Chris 1953- Marketing communications interactivity, communities and content advertising afsætning communication in marketing communication theory direct marketing ethics etik markedsføring markedskommunikation marketing channels public relations sales promotion sponsorship Communication in marketing Marketing channels Sales promotion Kommunikationsstrategie (DE-588)4201794-4 gnd Kommunikationsmodell (DE-588)4140666-7 gnd Unternehmen (DE-588)4061963-1 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4201794-4 (DE-588)4140666-7 (DE-588)4061963-1 (DE-588)4037589-4 |
| title | Marketing communications interactivity, communities and content |
| title_auth | Marketing communications interactivity, communities and content |
| title_exact_search | Marketing communications interactivity, communities and content |
| title_full | Marketing communications interactivity, communities and content Chris Fill |
| title_fullStr | Marketing communications interactivity, communities and content Chris Fill |
| title_full_unstemmed | Marketing communications interactivity, communities and content Chris Fill |
| title_short | Marketing communications |
| title_sort | marketing communications interactivity communities and content |
| title_sub | interactivity, communities and content |
| topic | advertising afsætning communication in marketing communication theory direct marketing ethics etik markedsføring markedskommunikation marketing channels public relations sales promotion sponsorship Communication in marketing Marketing channels Sales promotion Kommunikationsstrategie (DE-588)4201794-4 gnd Kommunikationsmodell (DE-588)4140666-7 gnd Unternehmen (DE-588)4061963-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | advertising afsætning communication in marketing communication theory direct marketing ethics etik markedsføring markedskommunikation marketing channels public relations sales promotion sponsorship Communication in marketing Marketing channels Sales promotion Kommunikationsstrategie Kommunikationsmodell Unternehmen Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017122416&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT fillchris marketingcommunicationsinteractivitycommunitiesandcontent |