Regionalmarketing im Naturkostfachhandel:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Göttingen
Cuvillier
2008
|
| Edition: | 1. Aufl. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | V, 101 S. graph. Darst. |
| ISBN: | 9783867278119 |
Staff View
MARC
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| 100 | 1 | |a Stockebrand, Nina |d 1980- |e Verfasser |0 (DE-588)133485935 |4 aut | |
| 245 | 1 | 0 | |a Regionalmarketing im Naturkostfachhandel |c Nina Stockebrand, Nina Saskia Berner, Achim Spiller |
| 250 | |a 1. Aufl. | ||
| 264 | 1 | |a Göttingen |b Cuvillier |c 2008 | |
| 300 | |a V, 101 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Biokost |2 stw | |
| 650 | 4 | |a Bioladen - Regionales Marketing | |
| 650 | 7 | |a Deutschland |2 stw | |
| 650 | 7 | |a Direktmarketing |2 stw | |
| 650 | 7 | |a Lebensmittelhandel |2 stw | |
| 650 | 7 | |a Marketingpolitik |2 stw | |
| 650 | 7 | |a Region |2 stw | |
| 650 | 7 | |a Regionalvermarktung |2 stw | |
| 650 | 0 | 7 | |a Regionales Marketing |0 (DE-588)4388526-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Bioladen |0 (DE-588)4129400-2 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Bioladen |0 (DE-588)4129400-2 |D s |
| 689 | 0 | 1 | |a Regionales Marketing |0 (DE-588)4388526-3 |D s |
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| 700 | 1 | |a Berner, Nina Saskia |e Verfasser |4 aut | |
| 700 | 1 | |a Spiller, Achim |e Verfasser |4 aut | |
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Record in the Search Index
| _version_ | 1804138606799880192 |
|---|---|
| adam_text | INHALTSVERZEICHNIS INHALTSVERZEICHNIS INHALTSVERZEICHNIS
.***.******.*.**********.*.*.**.****.**.*********************......****»*.***...***.**.**
I
TABELLENVERZEICHNIS.....................................................................................
DI
ABBILDUNGSVERZEICHNIS..................................................................................IV
ABKFIRZUNGSVERZEICHNIS..................................................................................
V
EINLEITUNG.........................................................................................................!
DER NATURKOSTFACHHANDEL IN DEUTSCHLAND . 3 2.1 ZENTRALE ENTWICKLUNGEN
DES BIO-MARKTES 3 2.2 POSITIONIERUNGSMOEGLICHKEITEN DES
NATURKOSTFACHHANDELS 8 REGIONALVERMARKTUNG IM LEBENSMITTELHANDEL... . 11
3.1 BEGRIFFSEINORDNUNG UND -BESTIMMUNG 11 3.2 NACHFRAGEVERHALTEN 16
3.2.1 VERBRAUCHERPRAEFERENZEN FUER REGIONALE LEBENSMITTEL 16 3.2.2
BEDEUTUNG REGIONALER LEBENSMITTEL BEI BIO-KAEUFERN 19 3.3
ANBIETERVERHALTEN 21 3.3.1 BEISPIELE DER REGIONALVERMARKTUNG 22 3.3.2
CHANCEN UND HEMMNISSE DER REGIONALVERMARKTUNG 24 3.3.3
BESCHAFFIINGSSTRUKTUREN FUER REGIONALE PRODUKTE 27 3.4 KOMMUNIKATIONS-
UND PRAESENTATIONSMOEGLICHKEITEN REGIONALER PRODUKTE 30 METHODISCHE
VORGEHENSWEISE. ................. ........ . 37 4.1 DARSTELLUNG DER
HYPOTHESEN UND METHODENWAHL 37 4.2 AUFBAU DES UNTERSUCHUNGSDESIGNS 39
4.3 VORGEHENSWEISE BEI DATENERHEBUNG UND -AUSWERTUNG 40 FROCHNII
BIBLIOGRAFISCHE INFORMATIONEN HTTP://D-NB.INFO/991938852 DIGITALISIERT
DURCH INHALTSVERZEICHNIS 5.4 BEDEUTUNG VON REGIONALITAET IN VERSCHIEDENEN
PRODUKTGRUPPEN 51 5.5 BESCHAFRUNGSSTRUKTUR FUER REGIONALE PRODUKTE 58 5.6
KOMMUNIKATION REGIONALER LEBENSMITTEL 64 5.6.1 UEBERBLICK 65 5.6.2
BARRIEREN DES REGIONALMARKETINGS 72 5.7 VERTIKALE KOOPERATION MIT
ERZEUGERN UND GROSSHANDEL 73 HANDLUNGSEMPFEHLUNGEN .. . .*78
LITERATURVERZEICHNIS . 85 ANHANG
..............................................................................................***......94
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| any_adam_object | 1 |
| author | Stockebrand, Nina 1980- Berner, Nina Saskia Spiller, Achim |
| author_GND | (DE-588)133485935 |
| author_facet | Stockebrand, Nina 1980- Berner, Nina Saskia Spiller, Achim |
| author_role | aut aut aut |
| author_sort | Stockebrand, Nina 1980- |
| author_variant | n s ns n s b ns nsb a s as |
| building | Verbundindex |
| bvnumber | BV035304900 |
| classification_tum | LAN 051f |
| ctrlnum | (OCoLC)428821592 (DE-599)DNB991938852 |
| dewey-full | 381.410688 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 381 - Commerce (Trade) |
| dewey-raw | 381.410688 |
| dewey-search | 381.410688 |
| dewey-sort | 3381.410688 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Agrarwissenschaft Wirtschaftswissenschaften |
| edition | 1. Aufl. |
| format | Book |
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| id | DE-604.BV035304900 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:30:52Z |
| institution | BVB |
| isbn | 9783867278119 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017109710 |
| oclc_num | 428821592 |
| open_access_boolean | |
| owner | DE-1028 DE-1029 |
| owner_facet | DE-1028 DE-1029 |
| physical | V, 101 S. graph. Darst. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Cuvillier |
| record_format | marc |
| spelling | Stockebrand, Nina 1980- Verfasser (DE-588)133485935 aut Regionalmarketing im Naturkostfachhandel Nina Stockebrand, Nina Saskia Berner, Achim Spiller 1. Aufl. Göttingen Cuvillier 2008 V, 101 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Biokost stw Bioladen - Regionales Marketing Deutschland stw Direktmarketing stw Lebensmittelhandel stw Marketingpolitik stw Region stw Regionalvermarktung stw Regionales Marketing (DE-588)4388526-3 gnd rswk-swf Bioladen (DE-588)4129400-2 gnd rswk-swf Bioladen (DE-588)4129400-2 s Regionales Marketing (DE-588)4388526-3 s DE-604 Berner, Nina Saskia Verfasser aut Spiller, Achim Verfasser aut DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017109710&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Stockebrand, Nina 1980- Berner, Nina Saskia Spiller, Achim Regionalmarketing im Naturkostfachhandel Biokost stw Bioladen - Regionales Marketing Deutschland stw Direktmarketing stw Lebensmittelhandel stw Marketingpolitik stw Region stw Regionalvermarktung stw Regionales Marketing (DE-588)4388526-3 gnd Bioladen (DE-588)4129400-2 gnd |
| subject_GND | (DE-588)4388526-3 (DE-588)4129400-2 |
| title | Regionalmarketing im Naturkostfachhandel |
| title_auth | Regionalmarketing im Naturkostfachhandel |
| title_exact_search | Regionalmarketing im Naturkostfachhandel |
| title_full | Regionalmarketing im Naturkostfachhandel Nina Stockebrand, Nina Saskia Berner, Achim Spiller |
| title_fullStr | Regionalmarketing im Naturkostfachhandel Nina Stockebrand, Nina Saskia Berner, Achim Spiller |
| title_full_unstemmed | Regionalmarketing im Naturkostfachhandel Nina Stockebrand, Nina Saskia Berner, Achim Spiller |
| title_short | Regionalmarketing im Naturkostfachhandel |
| title_sort | regionalmarketing im naturkostfachhandel |
| topic | Biokost stw Bioladen - Regionales Marketing Deutschland stw Direktmarketing stw Lebensmittelhandel stw Marketingpolitik stw Region stw Regionalvermarktung stw Regionales Marketing (DE-588)4388526-3 gnd Bioladen (DE-588)4129400-2 gnd |
| topic_facet | Biokost Bioladen - Regionales Marketing Deutschland Direktmarketing Lebensmittelhandel Marketingpolitik Region Regionalvermarktung Regionales Marketing Bioladen |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017109710&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT stockebrandnina regionalmarketingimnaturkostfachhandel AT bernerninasaskia regionalmarketingimnaturkostfachhandel AT spillerachim regionalmarketingimnaturkostfachhandel |