As heard on TV: popular music in advertising
Gespeichert in:
1. Verfasser: | |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Burlington
Ashgate
2009
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Schriftenreihe: | Ashgate popular and folk music series
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Schlagworte: | |
Online-Zugang: | Inhaltsverzeichnis |
Beschreibung: | Includes bibliographical references and index |
Beschreibung: | 168 S. |
ISBN: | 9780754666653 |
Internformat
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650 | 4 | |a Popular music - History and criticism | |
650 | 4 | |a Television advertising | |
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650 | 4 | |a Popular music |x History and criticism | |
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Datensatz im Suchindex
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adam_text | Titel: As heard on TV
Autor: Klein, Bethany
Jahr: 2009
Contents
General Editor s Preface vii
Acknowledgements ix
Introduction 1
1 As Heard on TV: The Marriage of Popular Music and Advertising 9
2 Selling Revolution: The Role of Authorship in Music Licensing 23
3 Commercial Art: Advertising as an Artistic Vehicle for
Music Placement 41
4 The New Radio : Music Licensing as a Response to Industry Woe 59
5 In Perfect Harmony: Popular Music and Cola Advertising 79
6 Taming Rebellion: Advertising s Control over Meaning 97
7 Negotiating the Future of Popular Music in Advertising 121
Appendix 141
Bibliography 149
Index 161
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any_adam_object | 1 |
author | Klein, Bethany |
author_facet | Klein, Bethany |
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building | Verbundindex |
bvnumber | BV035301448 |
ctrlnum | (OCoLC)488833365 (DE-599)BVBBV035301448 |
format | Book |
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id | DE-604.BV035301448 |
illustrated | Not Illustrated |
indexdate | 2024-07-09T21:30:47Z |
institution | BVB |
isbn | 9780754666653 |
language | English |
lccn | 2008037174 |
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oclc_num | 488833365 |
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physical | 168 S. |
publishDate | 2009 |
publishDateSearch | 2009 |
publishDateSort | 2009 |
publisher | Ashgate |
record_format | marc |
series2 | Ashgate popular and folk music series |
spelling | Klein, Bethany Verfasser aut As heard on TV popular music in advertising Bethany Klein Burlington Ashgate 2009 168 S. txt rdacontent n rdamedia nc rdacarrier Ashgate popular and folk music series Includes bibliographical references and index Music in advertising Popular music - History and criticism Television advertising Popular music History and criticism Werbung (DE-588)4065541-6 gnd rswk-swf Fernsehen (DE-588)4016825-6 gnd rswk-swf Popmusik (DE-588)4046781-8 gnd rswk-swf Popmusik (DE-588)4046781-8 s Werbung (DE-588)4065541-6 s Fernsehen (DE-588)4016825-6 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017106308&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
spellingShingle | Klein, Bethany As heard on TV popular music in advertising Music in advertising Popular music - History and criticism Television advertising Popular music History and criticism Werbung (DE-588)4065541-6 gnd Fernsehen (DE-588)4016825-6 gnd Popmusik (DE-588)4046781-8 gnd |
subject_GND | (DE-588)4065541-6 (DE-588)4016825-6 (DE-588)4046781-8 |
title | As heard on TV popular music in advertising |
title_auth | As heard on TV popular music in advertising |
title_exact_search | As heard on TV popular music in advertising |
title_full | As heard on TV popular music in advertising Bethany Klein |
title_fullStr | As heard on TV popular music in advertising Bethany Klein |
title_full_unstemmed | As heard on TV popular music in advertising Bethany Klein |
title_short | As heard on TV |
title_sort | as heard on tv popular music in advertising |
title_sub | popular music in advertising |
topic | Music in advertising Popular music - History and criticism Television advertising Popular music History and criticism Werbung (DE-588)4065541-6 gnd Fernsehen (DE-588)4016825-6 gnd Popmusik (DE-588)4046781-8 gnd |
topic_facet | Music in advertising Popular music - History and criticism Television advertising Popular music History and criticism Werbung Fernsehen Popmusik |
url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017106308&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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