Do Danish food companies analyse their competitors?:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
[Aarhus]
MAPP
1993
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| Schriftenreihe: | MAPP working paper
6 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 28 S. graph. Darst. |
Internformat
MARC
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| 245 | 1 | 0 | |a Do Danish food companies analyse their competitors? |c Klaus G. Grunert ; Lars Nissen ; Lars Wildenhoff |
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Datensatz im Suchindex
| _version_ | 1804138598788759552 |
|---|---|
| adam_text | Table of Contents
1. Introduction 1
2. A morphology of competitor analyses 1
Why competitor analysis? 1
Dimensions of competitor analysis 3
The competitor analysis process 5
3. Competitor analyses in Danish food companies:
Design of the empirical study 7
Aim of the study 7
Method of data collection 8
Sample 9
Data collection and processing 11
4. Results I: Dimensions of competitor analysis 11
Degree of formalization 11
Type of task: Continuous vs. ad-hoc 13
Who carries out the analysis? 14
Target level of decision-making? 15
Present versus potential competitors 16
Strategic scope 17
International competitor analysis 17
Summary of results on dimensions of competitor analysis 18
5. Results II: The competitor analysis process 19
6. Implications 26
7. References 27
|
| any_adam_object | 1 |
| author | Grunert, Klaus G. 1953- Nissen, Lars Wildenhoff, Lars |
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| discipline | Lebensmitteltechnologie Wirtschaftswissenschaften |
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| indexdate | 2024-07-09T21:30:44Z |
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| physical | 28 S. graph. Darst. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | MAPP |
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| series | MAPP working paper |
| series2 | MAPP working paper |
| spelling | Grunert, Klaus G. 1953- Verfasser (DE-588)109683099 aut Do Danish food companies analyse their competitors? Klaus G. Grunert ; Lars Nissen ; Lars Wildenhoff [Aarhus] MAPP 1993 28 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier MAPP working paper 6 Konkurrent (DE-588)4165037-2 gnd rswk-swf Lebensmittelindustrie (DE-588)4034889-1 gnd rswk-swf Dänemark (DE-588)4010877-6 gnd rswk-swf Dänemark (DE-588)4010877-6 g Lebensmittelindustrie (DE-588)4034889-1 s Konkurrent (DE-588)4165037-2 s b DE-604 Nissen, Lars Verfasser aut Wildenhoff, Lars Verfasser aut MAPP working paper 6 (DE-604)BV019627030 6 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017104112&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Grunert, Klaus G. 1953- Nissen, Lars Wildenhoff, Lars Do Danish food companies analyse their competitors? MAPP working paper Konkurrent (DE-588)4165037-2 gnd Lebensmittelindustrie (DE-588)4034889-1 gnd |
| subject_GND | (DE-588)4165037-2 (DE-588)4034889-1 (DE-588)4010877-6 |
| title | Do Danish food companies analyse their competitors? |
| title_auth | Do Danish food companies analyse their competitors? |
| title_exact_search | Do Danish food companies analyse their competitors? |
| title_full | Do Danish food companies analyse their competitors? Klaus G. Grunert ; Lars Nissen ; Lars Wildenhoff |
| title_fullStr | Do Danish food companies analyse their competitors? Klaus G. Grunert ; Lars Nissen ; Lars Wildenhoff |
| title_full_unstemmed | Do Danish food companies analyse their competitors? Klaus G. Grunert ; Lars Nissen ; Lars Wildenhoff |
| title_short | Do Danish food companies analyse their competitors? |
| title_sort | do danish food companies analyse their competitors |
| topic | Konkurrent (DE-588)4165037-2 gnd Lebensmittelindustrie (DE-588)4034889-1 gnd |
| topic_facet | Konkurrent Lebensmittelindustrie Dänemark |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017104112&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV019627030 |
| work_keys_str_mv | AT grunertklausg dodanishfoodcompaniesanalysetheircompetitors AT nissenlars dodanishfoodcompaniesanalysetheircompetitors AT wildenhofflars dodanishfoodcompaniesanalysetheircompetitors |