Key concepts in public relations:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Los Angeles [u.a.]
SAGE
2009
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | SAGE key concepts
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XII, 253 S. |
| ISBN: | 9781412923187 9781412923194 1412923190 1412923182 |
Internformat
MARC
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|---|---|---|---|
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| 005 | 20090902 | ||
| 007 | t | ||
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| 020 | |a 9781412923194 |9 978-1-4129-2319-4 | ||
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| 245 | 1 | 0 | |a Key concepts in public relations |c Bob Franklin ... |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Los Angeles [u.a.] |b SAGE |c 2009 | |
| 300 | |a XII, 253 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a SAGE key concepts | |
| 650 | 7 | |a Öffentlichkeitsarbeit |2 stw | |
| 650 | 4 | |a Public relations | |
| 650 | 0 | 7 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4151278-9 |a Einführung |2 gnd-content | |
| 655 | 7 | |0 (DE-588)4066724-8 |a Wörterbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |D s |
| 689 | 0 | |5 DE-188 | |
| 700 | 1 | |a Franklin, Bob |e Sonstige |4 oth | |
| 856 | 4 | 2 | |m Digitalisierung UB Bayreuth |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017090283&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-017090283 | ||
Datensatz im Suchindex
| _version_ | 1804138579283148800 |
|---|---|
| adam_text | contents
Notes on
the Text
Notes on
Authors
Introduction
Account Management
Advertising
Advertising
(Codes)
Advertising
(Online)
Advertorials
Agenda
Setting
Alternative Media
Annual
General Meeting
Audience
Audiences (Radio)
Audiences
(Television)
Blog (Blogger, Blogging, Blogosphere)
Bottom Line
Boundary Spanner
Brand Stretching
Branding
Budget
Business to Business (B2B)
Campaign
Celebrity
Censorship
Circulation (Newspapers)
Circulation (Internet)
Client
Codes of Conduct
Commercial Speech
Communication
Communications Audit
Communications Strategy
Conflict of Interest
χ
xi
1
13
14
16
17
19
19
21
23
24
24
26
28
30
32
33
33
34
35
36
37
38
40
43
43
44
46
47
48
50
51
S
«
Consultancy
52
Consumer Public Relations
53
Contacts
54
Content
Analysis
55
Continuous Professional
Development
57
Convergence
58
Copyright
59
Corporate
Communication
61
Corporate
Social
Responsibility
62
Creativity
63
Crisis
Public Relations
65
Cybersquatting
66
Dark
Sites
67
Defamation
68
Demographics
69
Destination branding
70
Diversity
73
Dumbing Down
75
Editor
77
Embargo
79
Ethics
80
Evaluation
81
Event Management
82
Excellence Theory
83
Fifth Estate
84
Financial Public Relations
86
Focus Groups
87
Fourth Estate
89
Freelance
91
Friday Night Drop
92
Full Service
93
Gatekeeper
94
Globalisation
95
Googledance 97
GoogleEarth
98
Google Games
99
Government Public Relations
101
Guanxi
104
Healthcare Public
Relations
105
Hofstede
106
Hong
Во
107
Horizon
Scanning
109
Human Resources
109
In-house
110
Infotainment 111
Information Subsidies
112
Internet
113
Internet Public Relations
114
Journalism
116
Journalist
118
Key Figure Interviews
121
Key Messages
122
Lobby
123
Lobbying
126
Manufacturing Consent
127
Marketing (Mix)
129
Mass Communication
130
Media Briefing
131
Media Relations
132
Media Training
133
Methodology
134
Military Public Relations/Embedded Journalists
136
Mission Statement
138
Models in Public Relations
139
Networking
140
News 141
News Agency/Press Association
143
News Angle 144
News Management I4-
News Values 147
Newsrooms 4°
NGOs 151
NIBs (News in Brief) 152
On Message
153
On/Off the Record 153
Party
Conferences
155
Perception Management
156
Persuasion
157
Photo
Opportunity
159
Pitch/Pitching
160
PReditorial
162
Press
Conferences
163
Press Packs
164
Press
Releases
165
Privacy 1
66
Pro Bono
167
Promotion
(1) 167
Promotion
(2) 168
Propaganda
169
Public Affairs
170
Public Inquiry
173
Public Opinion
174
Public Relations
175
Public Relations Democracy
177
Public Relations Education and Training
179
Public Relations (Internal)
180
Public Relations Planning
182
Publics
183
Public Service Broadcasting
184
QsandAs
186
Quantitative and Qualitative Methods
187
Rebuttals
188
Regulation (Internet)
189
Regulation (Press
-
Ownership and Content)
191
Regulation (Radio)
193
Regulation (Television)
194
Reputation Management
196
Research (Communication)
197
Research (Sponsored)
199
Response Statement
200
Risk Management
201
Rogue Sites
202
Rolling News
203
Rolling News Deadlines
205
Sampling
Sell-in
Situation Analysis
SMART Objectives
Social Marketing
Social Media
Soundbites
Sources (Relationships with Journalists)
Sources (Influence on Editorial)
Spin
Spin Doctor
Spoiler
Sponsorship
Stakeholder Analysis
Strategy
Syndicated Radio Tapes
Talking Head
Target Audience
Think Tanks
Trade Bodies
Trade Press
Triple Bottom Line
Video News Release
Web
2.0
Western Model (Dominance of)
Wikis
References
206
208
209
210
211
212
213
214
216
218
219
220
221
223
224
224
226
227
228
230
231
232
233
234
235
236
238
|
| any_adam_object | 1 |
| building | Verbundindex |
| bvnumber | BV035285140 |
| callnumber-first | H - Social Science |
| callnumber-label | HD59 |
| callnumber-raw | HD59 |
| callnumber-search | HD59 |
| callnumber-sort | HD 259 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 637 |
| ctrlnum | (OCoLC)248986663 (DE-599)GBV578100827 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| genre_facet | Einführung Wörterbuch |
| id | DE-604.BV035285140 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T21:30:26Z |
| institution | BVB |
| isbn | 9781412923187 9781412923194 1412923190 1412923182 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017090283 |
| oclc_num | 248986663 |
| open_access_boolean | |
| owner | DE-703 DE-521 DE-188 |
| owner_facet | DE-703 DE-521 DE-188 |
| physical | XII, 253 S. |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | SAGE |
| record_format | marc |
| series2 | SAGE key concepts |
| spelling | Key concepts in public relations Bob Franklin ... 1. publ. Los Angeles [u.a.] SAGE 2009 XII, 253 S. txt rdacontent n rdamedia nc rdacarrier SAGE key concepts Öffentlichkeitsarbeit stw Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content (DE-588)4066724-8 Wörterbuch gnd-content Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-188 Franklin, Bob Sonstige oth Digitalisierung UB Bayreuth application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017090283&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Key concepts in public relations Öffentlichkeitsarbeit stw Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4151278-9 (DE-588)4066724-8 |
| title | Key concepts in public relations |
| title_auth | Key concepts in public relations |
| title_exact_search | Key concepts in public relations |
| title_full | Key concepts in public relations Bob Franklin ... |
| title_fullStr | Key concepts in public relations Bob Franklin ... |
| title_full_unstemmed | Key concepts in public relations Bob Franklin ... |
| title_short | Key concepts in public relations |
| title_sort | key concepts in public relations |
| topic | Öffentlichkeitsarbeit stw Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Öffentlichkeitsarbeit Public relations Einführung Wörterbuch |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017090283&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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